The luxe T-shirt is taken to new places with the introduction of Alp-n-Rock , a tops line due out this fall from Escondido, Calif., designer and former Swiss resident Susanne Reich.

The designer borrows from the rich heritage of Alpine resorts such as Zermatt and Gstaad while injecting a bit of Sunset Strip rock ’n’ roll, hence the Alp-n-Rock moniker. But the collection of nine women’s and five men’s tops features earth-friendly characteristics, too.

The company developed a two-ply fabric made with organic cotton and recycled polyester, according to Reich.

That also makes the shirts reversible. The tops feature embroidery and hand-stitching details along with messages in German, Latin and other languages. Appliqueacute;s and patches feature the Swiss flag and theAlp-n-Rock logo.

Ten percent of all proceeds are donated to Room to Read , a charity that funds girls’ scholarships in developing countries.

“The whole goal of the company is to be socially conscious. It’s our responsibility to do as much as possible,” Reich said.

The shirts are made in California and come in small and medium sizes for women and medium and large for men. Reich is aiming distribution toward boutiques.

“We’re taking luxury and making it for real people. The company’s motto is ’Live life on your own terms.’ The shirts are soft, and we hope they become something special to their owners,” Reich said.

Wholesale price points are $50 to $120. For more information, contact or visit .

— Robert McAllister

Maryan Barbara
Maryan Barbara

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