Lights! Cameras! Ties! Darren Gold and Christos Garkinos wore ties, something they rarely do, for the glamorous Nov. 11 grand opening of their men’s boutique, Alpha , in West Hollywood, Calif.

More than 350 people dined on firecracker shrimp catered by Double Happiness and drank Grey Goose Vodka while browsing the latest assortment of sportswear by Rosasen and Nike White Label , underwear by Aussie Bum , and skincare by Baxter of California . Joining in the fun were actor Nicholas Gonzalez of Fox ’s “The O.C.”; Los Angeles designer James Perse; and Ariel Foxman, publisher of Cargo magazine, the party sponsor. —Andrew Asch

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Maryan Barbara

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