The Best Beauty And Skincare Products To Invest In 2022

The best beauty and skincare products to invest in 2022 getty

Skin is the human body’s largest organ, and just like how the stomach may suffer from discomfort when something unhygienic is consumed, your skin will reflect your general wellbeing and can act up when it’s not being well cared of. But in addition to ensuring the skin is glowing from within by consuming the right food and beverage as well as getting plenty of high quality sleep, using the right skincare products is also important to safeguard and protect your skin so it’s just as nourished from the outside in.

Over the past few years, medical grade skincare has gained increasing attention and popularity thanks to its focus on specific medical conditions and needs, such as acne. According to Dr Ash Soni, a GMC registered Plastic and Reconstructive Surgeon and founder of The Soni Clinic, medical grade skincare means that there is more science behind the development of these products, which results in a higher quality, as compared to over the counter cosmetic skincare. Dr Soni explains that a common misconception is that medical grade products are harsher or stronger, which is not the case, as they actually work more effectively for patients with sensitive skin or those with certain skin issues. However, this is not to say certain cosmetic skincare can’t be just as effective for you. Here’s a list of the best medical as well as cosmetic products to invest in 2022, to help you navigate the maze of beauty and skincare.

Vitamin C Serums

Vitamin C is a powerful antioxidant that can neutralize free radicals, and promote collagen production that keeps the skin supple and hydrated. The trending ingredient can also brighten the skin by working against sun damage, evening out skin tone and reducing redness.

A personal favorite, the Obagi Professional-C Serums come at different potency and is recommended by many of the industry’s professionals. Natali Kelly, aesthetic practitioner and founder of Natali Kelly Clinic, is a fan: “Obagi develops scientifically backed formulations to promote healthy skin with over 30 years of clinically proven results. They use the highest quality ingredients in their most bio-available form, optimizing the concentrations and pH to ensure they deliver results.”

Obagi Professional-C Serum 20% Obagi Medical

“This is my favorite antioxidant Vitamin C serum that I recommend to most of my patients.” Says Natali Kelly. “It is formulated with pure L-Ascorbic Acid to optimize efficacy, working to support new collagen production whilst also being effective in reducing the appearance of fine lines, wrinkles and photoaging.”

ZO Skin Health 10% Vitamin C ZO Skin Health

One of the most popular Vitamin C serums on the market, the Good C Serum deploys Dr Barbara Sturm’s proprietary formulation of Vitamin C in an optimal concentration of 5% that’s stable, easily absorbed and gentle on the skin.

Dr Barbara Sturm The Good C Vitamin C Serum Dr Barbara Sturm

Recognized as one of Europe’s most skilled practitioners of cosmetic medicine and founder of The Prager Clinic, Dr Michael Prager developed his skincare line incorporating what he believes to be the most effective ingredients, with the star product being this anti-oxidant serum that prevents skin aging and helps to fade existing pigmentation.

Dr Prager Anti-Oxidant Serum with Vitamin C Dr Michael Prager

Yes that’s right — SBTRCT, the brand championing high-performing, sustainable and solid skincare is launching the world’s first vitamin C serum in a bar. The new SBTRCT Vitamin C Booster with Rosehip Oil and Sea Buckthorn Oil improves the appearance of hyperpigmentation and uneven skin tone, protecting against pollution and helping to reduce the impact of daily stressors.

SBTRCT Vitamin C Booster SBTRCT


Retinol is another shining star in the active ingredient sphere. A form of Vitamin A, Retinol is most known for being a potent ingredient that helps promote cell turnover to diminish the appearance of fine lines, wrinkles, uneven skin tone and blemishes.

A concentrated facial cream with pure retinol by SkinCeuticals, the Retinol 0.3 helps improve the appearance of fine lines, wrinkles, discoloration, blemishes, and pores by accelerating cellular turnover.

SkinCeuticals Retinol 0.3 SkinCeuticals

A favorite retinoid-based product of Dr Soni, the AlphaRet Overnight Cream by Skinbetter Science features a unique ingredient that is made up of a retinoid combined with an alpha hydroxy acid (AHA) that provides visible skin rejuvenation with little-to-no irritation, and is proven to improves the appearance of lines, wrinkles, uneven tone and texture. Dr Sophie Shotter, UK’s leading medical aesthetic doctor and founder of Illuminate Skin Clinic, has also voiced her approval of the science-backed brand on her social media channel.

Skinbetter Science AlphaRet Overnight Cream Skinbetter Science

Founded by Awatif Mandour, qualified Cosmetic Pharmacist Practitioner and founder of Dermada Clinic, Dermada Skincare have been created using natural ingredients that are formulated in ways to ensure they are effective. Mandour explains: “The Overnight Retinol Repair contains Vitamin A to prevent premature aging, alongside Hamamelis Virginiana Flower Water, which also works as a barrier to improve the appearance of dry or dehydrated skin. Not only that, but it helps to counteract flaking, which is a common side effect of using retinol, ensuring the skin is smooth and hydrated after use.”

Dermanda Overnight Retinol Repair Dermanda Skincare

Facial Cleansers

Facial cleanser plays an important role in skincare as it removes dirt, oil, and other unwanted debris from skin surfaces and pores.

Another personal favorite of mine, this CBD face cleanser by gender neutral skincare brand Fitish is effective and long-lasting with all the calming and soothing benefits of CBD.

Fitish CBD Gentle Face Cleanser Fitish

111Skin may be known for the luxurious masks and treatments, however the brand also boasts a full spectrum of skincare products that combine top active ingredients with the founders’ in-depth knowledge in skincare and medical aesthetics. Incorporating the powerful brightening quality of vitamin C, the Vitamin C Brightening Cleanser is formulated to target and reduce pigmentation, discoloration and flushing while offering deep cleansing without drying out the skin.

111Skin Vitamin C Brightening Cleanser 111Skin

Founded by Australian nutritionist turned queen of clean vitamins Jessical Sepel, JSHealth’s new skincare range carries on the brand’s belief in the crucial role top quality ingredients play in everyone’s physical wellness. The Balancing Vitamin Cleanser uses calming botanicals, vitamins and nourishing oils to gently purify the complexion without compromising skin barrier function or stripping the skin.

JSHealth Balancing Vitamin Cleanser JSHealth

A low-foaming facial cleanser for sensitive and normal skin, the science-driven formula by Haeckels offers exceptional cleansing without disturbing or removing the skins natural tonal balance.

Haeckels Marine Facial Cleanser Haeckels

Masks and Peels

Periodically, skin will benefit from deep cleansing, hydration or even chemical peels to refine pores, draw out impurities, increase skin suppleness, even out skin tone and reduce fine lines and wrinkles.

The Le Sucre De Gommage by Dior is an exfoliating polishing mask that’s gentle yet effective. Enriched with micro-nutrients from the Rose de Granville, the new Dior Prestige invention is suitable for the face and lip with sugar micro-crystals that exfoliates the skin while respecting its sensitivity.

Dior Prestige le Sucre De Gommage Dior

Peel2Glow is a 2-step at home peel kit that I was first made aware of by Dr Sophie Shotter. Despite its somewhat scary name “Peel”, the product is suitable for all skin types, requires no preparation and has zero downtime — perfect for beginners who want to have at-home peels that deliver radiant, bright and healthy skin – safely and effortlessly.

Peel2Glow Skin Bloom Treatment Peel2Glow

Technically not a mask in the traditional sense, this micro corrector by Luna Microcare forms part of a product line utilizing patented Micro Channel Patch technology and revolutionary formulations with clinically proven results. Simply peel off the stickers and patch the corrector on the dark spots/pigmentations before bed, and remove the patch the next day to reveal brightened and soothed skin.

Luna Microcare Luminous Micro Targeting Pigment Corrector Luna Microcare

Designed to soothe, support and strengthen stressed skin, this reformulated healing mask by 111Skin is infused with complexes that are inspired from wound-healing processes. The bio-cellulose body, initially used to treat burn victims, acts as a second skin that encourages deep penetration of ingredients.

111Skin Y Theorem Bio Cellulose Facial Mask 111Skin

Alice Henshaw, founder of Harley Street Injectables, has also been focusing on improving the appearance of her clients outside of her clinic using non surgical treatments. Skincycles was born to provide continuous support and the masks are filled with many key ingredients, such as Blue Agave, to keep skin soft, hydrated and firm.

Skincycles Mask by Alice Henshaw Skincycles

Containing papain, bromelain enzymes, as well as glycolic acid, the Enzymatic Peel delivers both enzymatic and chemical exfoliation to remove dead skin cells. According to Natali Kelly of Natali Kelly clinic, the ZO Peel helps to smooth uneven, rough texture skin whilst improving the visible signs of sun damage: “As some exfoliants can leave the skin feeling dry and stripped, this is my go-to to ensure my patients skin remains hydrated.”

ZO Skin Health Enzymatic Peel ZO Skin Health

The Fresh Face Mask by Mimi Luzon is essentially a corrective and clearing mask providing active treatment for oily or problematic skin. The mask purifies, controls and removes excess oil from the skin, while exfoliating, and cleansing pores and comedones.

15 Natural Skincare Products From Top Organic Brands — The Good Trade

The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

A daily skincare regimen is one of the easiest ways to ensure both long-term skin health and a glowing complexion. Natural and organic skincare products, in particular, combine essential vitamins, botanicals, and minerals that heal and restore our skin—without harming our bodies or the earth.

These natural skincare products from sustainable beauty brands are redefining industry standards. Our editors have searched far and wide to find the very best skincare collections—so you can easily review top products in one place!

If you love natural skincare products, check out our favorite natural and organic makeup brands and our guide to all-natural moisturizers.

Beauty Marketing: How To Sell Skincare Products (2022)

If you’re selling creams, serums, soaps, or other skin and hair care products online, having a killer skin care branding and marketing plan is one of the highest-impact ways you can increase sales and get your products out there.

Successful marketing plans can include campaigns on social media, working with influencers, and creating content—and we’ll get to that!—but it starts with the foundations of your company. That means your brand, your product descriptions, and how you differentiate yourself from competitors.

Knowing your business’ unique voice and knowing who you’re selling to are the first steps in figuring out how to market your brand. Every skin care brand is different in how it chooses its customers, its look, and its selection of products.

That said, there are shared traits across skin care companies, and it’s worth examining the most meaningful similarities to ask: What should a product page look like? What details do customers want highlighted? How do customers discover their next favorite product?

In this overview, we’ll dive into all that and more. But let’s start with figuring out who you and your customers are.

Learn more: How to Start Your Own Skin Care Line (From Scratch)

Understanding your skin care brand, your competitors, and your target market

Deciding what exactly your brand is and who’s going to be purchasing it is step one of your marketing. You can’t tell potential customers what to expect from your skin care line until you’ve pinned down exactly what you’re selling and why.

Define your skin care brand

Your brand isn’t just your logo and business name. It includes those things, but it’s also defining your value proposition. That means figuring out what you can offer as a benefit to customers when they use your product. Your value proposition should be specific, set you apart from competitors, and tell buyers what problem, or “pain point,” you can solve for them.

Some questions to ask yourself:

What can your products do that others can’t? Are they easier to use or more effective than your competition?

What skin, hygienic, or cosmetic issue can your products fix or improve?

What makes your skin care line unique? Do you use specialized or all-natural ingredients? Do you have a commitment to environmentally friendly practices?

You should be precise. Making your brand “The world’s best skin care!” is vague, overly grand, and doesn’t actually tell customers anything about your products. But something like, “Clean skin care made from the best ingredients” tells people that you have a commitment to using high-quality, natural ingredients and that you’ll be transparent about what’s in your products.

Take Glossier, for example. The brand tags itself as “The New Beauty Essentials” and “Skincare & Beauty Products Inspired by Real Life.” That tells customers to expect something easy to use, and that the brand offers a collection of skin care basics like cleanser and moisturizer. The Ordinary brands itself as “Clinical Formulations with Integrity,” which tells us to expect well-tested products with proven results that make you picture someone in a lab coat. It carries that branding through to its packaging, which features a clean look that highlights the active ingredients in each product.

Try looking up different big skin care brands to see how their slogans and designs tie together.

Maryan Barbara
Maryan Barbara

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