Fashion for Women Over 60 — Clothing Advice for Older Women

by Maryan Barbara
March 02,2023

Streaming and Shoppable: How Product Placement Is a Current Fashion Marketing Tool

Product placement strategy is trending and is as effective as ever. New shopping formulas and branded content opportunities are emerging in the on-demand streaming kingdom.

In the context of fashion marketing, the product placement communication strategy was linked to opportunities to appear on film, television, or the red carpet. Fashion brands were fighting to be featured, mentioned, or worn by world-class celebrities. Today, the landscape has evolved from traditional to innovative, to update product placement strategy as one of the rising marketing tools.

With the popularization of streaming services, on-demand platforms like YouTube, and the rise of social media over traditional media, branded product placement has evolved from being static and unobtrusive to being dynamic and Internet-centric with greater scope.

Last December, the streaming series “Emily in Paris” announced shoppable content for season two. In addition to being a promotional strategy, the producers wanted to cash in on the hit show by opening an online store to sell merchandise from a clutch of top luxury houses featured on the show.

According to ViacomCBS and Netflix, “Emily in Paris” captured a global audience of 58 million viewers within a month of its release in October 2020, suggesting a genuine interest in the dreamy, luxury-filled lifestyle depicted on the show, set around ‘Savoir,’ a fictional luxury marketing agency.

The fashion curated collection is available for sale on Netflix’s shop and including some fashion brands such as AZ Factory, Eye M by Ileana Makri, and Zeus+Dione, along with other Chanel-owned specialty labels: Maison Michel for hats, Goossens Paris for jewelry, and Causse Gantier for gloves.

“The products are an organic extension of the French fantasy that is such a big part of the series”, stated Jose Castro, Senior Vice President of lifestyle licensing, and global collaborations at ViacomCBS Consumer Products. “As soon as we saw ‘Emily in Paris,’ it was clear that there were many elements for fans to connect with from a product perspective. The series gave us all a glimpse into Parisian beauty and luxury and created a sense of desire for more. As it gained in popularity, we had several brands and labels express interest in partnering to let fans bring a little bit of that luxury home with them”.

Product Placement Defined: The Evolution of a Marketing Practice

According to authors Ginosar and Levi-Faur, in Regulating Product Placement in the European Union and Canada, product placement is “the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment”.

In this context, a product brand placement or branded entertainment is a marketing practice where a name or product is deliberately inserted into the motion picture, video clips, or other media and used contextually for commercial purposes.

Product placement is a marketing practice in advertising and promotion. The fashion industry has benefited from its use for decades. Think about famous fashion product placements in films such as Giorgio Armani’s jackets in “American Gigolo”, Ray-Ban’s aviator sunglasses in “Top Gun”, Manolo Blahnik’s stilettos in “SATC” or Givenchy’s Little Black Dress in “Breakfast at Tiffany’s”.

Marc Jacobs’ infamous Perry Ellis “grunge” collection appeared in the music video for Sonic Youth’s “Sugar Kane,” featuring backstage footage of the actual runway show. Today’s sponsored shopping content on Instagram, TikTok, and YouTube is a natural evolution of product placement born in movies and video clips.

Shoppable content online is a tech-revamped practice of the long-distance mail order-selling catalog or even infomercials. In the past, both showcased fashion products and persuaded the customer through information, images, emotions, and product qualities.

Now with streaming services the fiction blends the reality of promoting a branded product in just a “click, pay, and cash out” process.

Balmain’s Creative Director Olivier Rousteing partnered with U.K television network Channel 4 to create a short-form drama series entitled Fracture. Balmain’s Fall 2021 designs were worn by the cast in the entertainment drama series.

Product placement and shoppable content aim to achieve prominent audience exposure, brand visibility, and brand awareness. The strategy wants to increase consumer memory and recall, testing instant brand recognition and fostering brand loyalty.

In a world where everything is for sale, anytime, anywhere, it is crucial, however, to find marketing strategies that strike a balance and counteract unbridled consumerism to pursue other objectives besides profit.

What to Wear in Italy: Packing List (2023 Update)

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Packing for Italy? We’ve got the inside scoop on what to wear in Italy year round! TFG’s guest fashion blogger and native Italian, Jacopo Grazzi, helps you prepare with these year round packing lists for Italy and an insider look on Italian style and Italy fashion!

What to Pack for Italy

Written by: Jacopo Grazzi

We want you to have a stress-free travel experience, and the main goal of this article is to help you plan your packing choices in an efficient way so you won’t be unprepared for your trip and know how to dress in Italy.

You’ll find insight on general Italian style, in addition to visual examples of the type of clothing you might want to wear based on the weather.

As a bonus, you will also learn some general travel tips including safety precautions such as using anti-theft products like this that can help you feel less stressed during your travels.

Please use the visuals in this post as a guideline to help you choose corresponding items based on your own style and clothing preferences.

What Do People Wear in Italy?

Fashion in Italy is the same as other parts of the world. There are a variety of Italian attire style preferences to reflect the tastes of different personalities.

The main difference between Italian fashion and the styles reflected in other countries is that clothing in Italy generally tends to cater to a more fitted, tailored appearance. A tailored look is the true secret to the Italian everyday fashion observed by visitors.

Many travelers prefer to avoid traditional tourist clothes when traveling in order to blend in with the locals. While it’s not uncommon to wonder what do Italians wear, it’s also important to remember that the best clothing to pack is what makes you feel most comfortable.

Fossil Kinley Small Crossbody Bag | Rebecca Minkoff Julian Backpack

Italy’s clothing styles vary from the north to the south. Milan and the north of this beautiful country have a very fashionable and sometimes over-the-top style. In Venice, the weather might dictate the clothing over trends.

Rome and the south have more local trends and traditions. Make sure you don’t show too much skin as locals here aren’t big on overly-revealing clothing.

As with most destinations, practical sense applies. Leave the beachwear on the beach because it doesn’t translate well to streetwear in the city. The same goes for gym wear; unless you’re actually headed to the gym, don’t dress in your gym attire.

Columbia Pardon My Trench Rain Jacket | Cole Haan Packable Rain Jacket ( Plus )

What Should I Wear in Italy?

The most important factors in planning what you should and shouldn’t wear to Italy are the activities you’ll be doing on your trip AND the weather.

Always, always, always check the weather forecast before your trip. Nothing will ruin your trip faster than being unprepared with the wrong clothing for the weather.

Once you’ve researched the weather, you can focus on creating a capsule travel wardrobe, which should easily fit in a carryon suitcase with the help of packing cubes to compress your clothing.

Blondo Villa Waterproof Ankle Bootie | Taos Footwear Star Sneakers

What are the best shoes for Italy?

One unexpected issue that many travelers discover once they get to Europe are the cobblestone streets.

While great to look at, stone streets aren’t always the easiest to walk on and can make for sore feet even if you don’t normally have discomfort. Depending on the city, these streets can also be hilly, slippery when wet, and uneven.

Popular shoe options include (click each item below for suggested styles):

Read this post about the how to choose the best walking shoes for Europe.

Clarks Annadel Eirwyn Wedges | Naot Sabrina Sandals

Touristy cities like Venice or Rome are made for walking, so be sure to choose comfortable shoes. Consider waterproof leather boots for the colder months and simple, comfortable, canvas shoes for the warmer months.

Pack a pair of dressy shoes as locals like to dine out with style and elegance. When deciding what to wear when traveling to Italy, avoid heels because they’ll leave you feeling uncomfortable. Opt for wedges or ballet flats.

Here are some tips on how to choose the best shoes for Italy:

Below you’ll find helpful seasonal clothing tips and suggested packing lists that you can use as a guideline to prepare for a trip to Italy:

What to Wear in Italy in Spring

What is the weather in Italy in Spring (March, April, May)?

Italian spring is beautiful–you can spot flowers and green everywhere. I consider spring the best season to plan a trip to Italy, as the temperatures are more moderate compared to summer.

Spring in Italy can be unpredictable. The temperatures can vary from chilly to warm and sometimes even hot, from a minimum of 15°C/59°F to a maximum of 28°C/82°F. When it rains, and during early morning hours, the temperature can go down to 10°C/50°F. Checking the weather forecast before any trip is always recommended.

What clothes should I wear in Italy in Spring?

With fluctuating weather in the months of spring, layers are an absolute must! For example, what to wear in Italy in May will be different from what to wear in Italy in April.

Always choose 10 to 15 items of clothing that can mix and match. This should include two outer layers that can be worn together to protect you from the elements.

Clothing should also be versatile and work for all of your trip activities. Choose fabrics appropriate for the weather. (See suggested spring Italy packing list below.)

Look for bright and light colors during this finicky season; when it’s sunny, it’s very warm. Jeans are a must, along with skirts in light fabrics. Stick to dark denim–it’s always in style.

Match your bottoms with a quality tee or pretty blouse, and don’t forget a sweater and light jacket for layering on cold days and evenings and a waterproof outerwear item, such as a light trench coat, for unexpected rainstorms.

Choose one of these stylish travel raincoats for women to keep you dry!

Recommended accessories include a scarf for cold mornings, jewelry (remember not to take expensive pieces), and sunglasses. A sun hat is recommended but not essential.

What shoes should I wear in Italy in spring?

As with your clothes, plan your shoes based on the weather and your planned activities. Choose no more than two to three pairs of shoe in neutral colors that can mix and match with all your clothing.

Make sure your sightseeing shoes are broken in properly. Opt for a pair that is comfortable and you can wear it for hours without discomfort.

Popular styles include light brogues, sneakers (Supergas are very popular) or waterproof shoes are essential. Note that the best waterproof shoes are not made out of rubber; instead choose leather ankle boots, which are the best shoe option for travel to Europe in spring.

While not recommended for all day sightseeing, ballet flats are also a good option should you want a dressier pair of shoes on your trip for warmer days or evenings. Alternatively, bring closed toe wedges for a dressy alternative.

Italy Packing List for Spring

Clothes:

Two short sleeve tops

Two long sleeve tops

Two additional tops

One pair of blue jeans

One pair of black ponte pants

One additional bottom

One dress

One rain or winter jacket

One warm layer

Thermals (if very cold)

Three socks

Ten underwear

Three bras

One versatile sleep set

Shoes:

Waterproof ankle boots (sightseeing)

Slip on sneakers (sightseeing)

Ballet flat (dressing up)

Wedges: (optional)

What to Wear in Italy in Summer

What is the weather in Italy in Summer (June, July, August)?

Summer in Italy is insanely hot: temperatures can reach 35°C/ 95°F or higher. Not only is the heat strong but the air can feel muggy and humid. Tropical-type showers may occur in some areas such as Venice. For example, what to wear in Italy in June will be pretty similar to your July and August wardrobe.

Be careful to protect yourself during the hottest hours of the day by wearing sunblock and a sun hat.

What clothes should I wear in Italy in summer?

When deciding how to dress in Italy in the summer, dress comfortably with loose and light clothes. Light dresses might be the most comfortable this time of year, particularly in places such as Rome where the heat can feel unbearable.

Skirts, capris, or (dressy) shorts are essential; a nice top or a dressy blouse and a hat will complete the look.

Choose light colored clothing to avoid scorching in the blaring heat. Cotton, linen, and rayon fabrics are best.

If you go to the seaside, pack a colorful bikini. An elegant one-piece is acceptable if you don’t want to show too much skin.

Make sure you are not wearing revealing clothing when you visit religious sites. Aside from possibly being asked to leave, it’s respectful to follow local traditions.

Opt for a midi or maxi dress below your knees and a light wrap that you can place around your shoulders for coverage when needed.

Planning to visit religious sites? Find out what to wear to the Vatican!

Always choose ten-fifteen items of clothing that can mix and match. This should include two outer layers that can be worn together to protect you from the elements.

Clothing should also be versatile and work for all of your trip activities. (See suggested summer Italy packing list below.)

What shoes should I wear in Italy in summer?

As with your clothes, plan your shoes based on the weather and your planned activities. Choose no more than two to three pairs of shoe in neutral colors that can mix and match with all your clothing.

Make sure your sightseeing shoes are broken in properly. Opt for a pair that is comfortable and you can wear it for hours without discomfort.

Pack a pair of comfortable summer sandals or canvas sneakers for all-day sightseeing and a pair of open-toe heeled wedges for a fancy night out. Note that locals don’t appreciate flip-flops being worn anywhere but seaside.

In summer, many events are outside as many venues have gardens and al fresco spaces with evening cocktail parties and happy hours. These are the best times to wear your favorite cocktail dress and enjoy the summer breeze. Pack a light jacket and cardigan for cooler days and evenings.

This is a selection of the best sandals for travel in summer – our top recommendation for a summer trip to Italy!

Italy Packing List for Summer

Clothes:

Three short sleeve and/or sleeveless tops

One ¾ sleeve top

One additional top

Two bottoms

One maxi dress

Two summer dresses

One light rain jacket

One light layer

Three socks

Ten underwear

Three bras

One versatile sleep set

Shoes:

Comfortable sandals (sightseeing)

Slip on sneakers (sightseeing)

Ballet flat (dressing up)

Wedges: (optional)

Italy Summer Clothing for Men

Men’s summer clothing was a hot topic on TFG, so we’re sharing a quick visual to help your guys with their Italy packing list for the summer. Tailored, smart shorts (not baggy cargo shorts) paired with stylish sneakers like these shown above are acceptable in hot weather.

Take a look at this carry-on men’s carry-on packing list for Europe for additional tips.

What to Wear in Italy in Fall

What is the weather in Italy in Fall (September, October, November)?

Autumn does not differ much from spring. Temperatures fluctuate from 15°C/59°F to 24°C/75°F and it rains quite a lot, so what to wear in Italy in September will be different than what to wear in Italy in October. In the plains in the north of Italy, you can experience foggy days, which are quite fascinating in cities like Venice or Milan.

What clothes should I wear in Italy in fall?

In September and autumn, you should pack the same items mentioned in the spring section above. These two seasons are similar and the only variations may be an umbrella and trench coat. Layers are essential especially as the weather begins to cool.

The key colors of the season are brown, purple, gray, and black, but you can always choose lighter colors to provide relief from warmer weather.

When in doubt, plan a monochrome travel wardrobe consisting of mostly black, a stunning handbag, and silk printed scarf.

Always choose 10 to 15 items of clothing that can mix and match. This should include two outer layers that can be worn together to protect you from the elements.

Clothing should also be versatile and work for all of your trip activities. Rather than Google search “dress Italy,” follow our guide on how to choose fabrics appropriate for the weather. (See suggested fall Italy packing list below.)

Follow this easy packing solution when traveling in between seasons!

What shoes should I wear in Italy in fall?

As with your clothes, plan your shoes based on the weather and your planned activities. Choose no more than two-three pairs of shoe in neutral colors that can mix and match with all your clothing.

Make sure your sightseeing shoes are broken in properly. Opt for a pair that is comfortable and you can wear it for hours without discomfort.

If it will be cold during your trip, opt for one of these chic leather boots – they’re waterproof but look good, too!

Italy Packing List for Fall

Clothes:

Two short sleeve tops

Two long sleeve tops

Two additional tops

One pair of blue jeans

One pair of black ponte pants

Two dresses

One rain or winter jacket

One warm layer

Thermals (if very cold)

Three socks

Ten underwear

Three bras

One versatile sleep set

Shoes:

Waterproof leather boots (sightseeing)

Canvas sneakers (sightseeing)

Ballet flat (dressing up)

Closed toe wedges: (optional)

What to Wear in Italy in Winter

What is the weather in Italy in winter? (December, January, February)?

As mentioned before, winters can be quite cold. In the north, it snows a lot and sometimes it’s difficult to move around the city without slipping. The south is warmer but it snows at least once a year. Temperatures range from 10°C/50°F down to -8°C/18°F. And where the climate is humid, it’s colder–you can feel it in your bones.

What clothes should I wear in Italy in winter?

Pack a pair of warm gloves, a thick scarf, and a hat. If you are planning to go to the north, I suggest a padded winter coat and layer of merino wool thermals, too.

In the south, you can take a winter coat or a quilted jacket. The rule in winter is to dress in layers as temperatures might change during the day, so pack some long-sleeve tops, warm sweaters, and cardigans.

A waterproof rain jacket can be useful, but I would suggest taking an umbrella, as it is more handy and fashionable.

The secret to packing light in winter is thermal underwear for women– these are a must!

What shoes should I wear in Italy in winter?

As with your clothes, plan your shoes based on the weather and your planned activities. Choose no more than two-three pairs of shoe in neutral colors that can mix and match with all your clothing.

Make sure your sightseeing shoes are broken in properly. Opt for a pair that is comfortable and you can wear it for hours without discomfort.

If it snows during your trip, opt for a pair of warm winter boots. If it will be cold and rainy without snow, opt for cute and versatile waterproof leather boots instead.

Leather sneakers are also an option for mild days. (Tip: wear skin colored stockings underneath for discreet warmth around your ankles.)

Italy Packing List for Winter

Clothes:

Two long sleeve tops

Three long sleeve sweaters

One additional top

One pair of blue jeans

One pair of black ponte pants

One additional bottom

One long sleeve dress

One winter jacket

One warm layer

Thermals

Three socks

Ten underwear

Three bras

One versatile sleep set

Shoes:

Waterproof tall or ankle leather boots (sightseeing)

Leather sneakers (sightseeing)

Ballet flat or heeled ankle boot (dressing up)

Closed toe wedges: (optional)

What is the Best Luggage for Italy?

So the hard part’s out of the way; after much turmoil you’ve finally perfected your travel wardrobe and created a chic capsule collection – now it’s time to get packing! Which luggage will work best for you?

There are various things to consider when choosing the best luggage for Europe including a difference in carry on size, strict weight restrictions, mobility on the cobblestone streets, and long flights of stairs.

The best suitcase to have when traveling Italy is a rigid trolley case, ideally with four castors. The trolley should be divided into two compartments (not just one big compartment) for easy packing. These are easy to travel with on bumpy terrain.

For a European carry on size bag, a backpack is always a safe option. It’s also the perfect fit for those of us who prefer to travel hands-free.

Compass Rose Compression Packing Cubes

Depending on how many days or weeks you’re traveling, you may want to use luggage organizers such as packing cubes, which allow optimum use of the space in your luggage, keeping everything organized and in place during your travels, and making the task of unpacking and repacking simple and stress-free.

As you’re headed to fashionable Europe, use an equally stylish carry-on, such as the Osprey Ozone, which is a personal favorite. Keep in mind that most of Europe’s budget airlines have a carry-on bag allowance of 55cm x 40cm x 20cm. Always check your airlines individual baggage rules and regulations in advance.

Find out the most popular Europe travel bag styles according to our readers along with their tried and tested reviews.

Toiletries

When traveling to Italy, you’ll need some of the standard, essential toiletries, including:

Shampoo and conditioner

Body wash

Moisturizer (face and body)

Sunscreen

Razor

Makeup (we recommend keeping it simple: mascara, concealer, and a lip tint that doubles as a blush)

Hair ties and bobby pins

Dry shampoo

Worried that all your toiletries, makeup, skincare, and hair styling tools won’t fit into your suitcase? Read these tips on how to travel size toiletries to learn how to make the most of limited space without sacrificing your routine!

We recommend you take the most important products in travel containers like these and try to either buy basics like shampoo and shower gel in Europe or use the items provided by hotels.

Also, consider your makeup–in many European cities, women opt for natural makeup focusing on a well groomed but not over-the-top appearance.

While a daily salon blow out isn’t necessary, be mindful of your hair and makeup. Find out if it’s necessary to bring a travel blow dryer here.

When choosing your styling tools, choose items that have dual voltage and bring along a travel adapter for all your electronics. Just make sure to add all these items to your backpacking packing list for Europe so you don’t forget them.

Check out our guide to toiletries for more tips!

What Should I NOT Pack for Italy?

One unexpected issue that many travelers discover once they get to Europe are the cobblestone streets.

In addition, there is an Italian dress code in churches and other religious centers. You should cover your shoulders with a shawl or scarf, and wear bottoms that cover your knees.

Are jeans appropriate to wear in Italy?

While Europeans tend to dress up more than Americans, you still can wear jeans in Italy. However, avoid acid wash and extremely distressed denim and opt for medium-dark blues and blacks. Black skinny jeans always look chic in Europe!

Are leggings okay to wear in Italy?

Some travelers love wearing leggings for comfort, but they’re often too casual looking as pants for Italy. If you’re a big fan of leggings, consider pairing a black pair with long tunics during the spring, or wearing them under dresses and skirts in fall and winter.

What are the Best Shoes to Wear in Italy?

Based on reader recommendations, we suggest tall boots for winter and wedges for summer; other styles can be used interchangeably throughout the year.

Depending on the weather, flat ankle boots, boat shoes, or driving mocs are other top recommendations amongst our readers. They’re classic options and make the perfect alternative to ballet flats, especially if you need a little more room for soft insoles.

Here are the best travel shoes for Italy in warm weather:

Here are the best travel shoes for Italy in cool weather:

Read more about the best travel shoes for Italy.

Italy Travel Tips

Before you head on your tour of Italy, check out these frequently asked questions on traveling to Italy.

What’s the best time of year to visit Italy?

Italy is a wonderful destination to visit year round but many agree that Spring is the best time to visit Italy. You’ll experience less crowds and moderate weather in comparison to summer when it’s scorching hot and busy.

Note that some places close in August for the local vacation period.

Weather in Italy

As you plan your packing list for Italy, keep in mind that the north is normally cold in winter and warm and humid in summer. Cities located on a higher altitude are more windy and cold, but you can enjoy a summer heat, thanks to the sun.

The south is characterized for being warmer, year-round. In some areas, it doesn’t even snow! Rome and the south are very hot in the summer 35°C/95°F (May-September), but it can be enjoyable thanks to the sea breeze. Winters are warmer and not as cold, with better weather than in the north.

Never travel without checking the weather forecast as this will be your ultimate packing guide for Italy. Remember that each city will have its own weather pattern so check the forecast for all the destinations you plan to visit.

Use websites such as Accuweather or Holiday Weather for advanced forecasts and don’t forget to check the weather one week and three days before your trip as mother nature doesn’t run on a tight schedule.

Sunglasses are a must every season; the sun seemingly never stops shining on the Italian peninsula.

What are the best accommodations in Italy?

We love Airbnb for accommodation in Italy. Sign up here for a free $40 credit!

I prefer to book “the entire home” instead of opting for shared accommodation on Airbnb. Aside from safety, I also like to feel like I’m living in the destination. It’s a small taste of local life plus you get more amenities than you would at a hotel such as a kitchen and washing machine.

Read these Airbnb tips for more info!

If you prefer the convenience and comfort of a hotel room, I like using both and Tip: gives you a free night for every ten nights you book!

For hostels, we recommend Hostelworld and Hostelbookers. Always read the reviews before booking to get the best idea if the hostel is right for you. Some are quiet and family friendly while others are known for their party atmosphere.

Not sure about staying at a hostel? Read this.

Transportation

For flights, I like booking through Travelocity or Cheapoair (whichever one’s cheapest). Although I prefer Travelocity because they have a 24 hour money back guarantee.

To maximize your vacation time, fly into the city where you’re starting your trip and out of the city where your trip ends. Many times it’s the same price and saves you from having to spend extra time and money to go back to where you started your trip.

How do I get around Italy?

Italy has several great transportation options that make it easy for you to get around Italy and hop from city to city. Train is one of the most popular options for traveling from one region to another. Seat61 is an excellent website offering extensive train travel tips for destinations around the world including Italy train travel.

Trenitalia operates three different high-speed rail options, Frecciabianca, Frecciargento, and Frecciarossa, and you can easily book tickets or look at schedules online at Trenitalia. You can also use ItaliaRail if booking for more than one person as the multiple booking option seems to give better rates than Trenitalia.

In Venice and when traveling to Sardinia or Sicily, you can take a water taxi or boat, which run regularly and are affordable.

You can also rent a car or vespa to travel within cities. Just keep in mind that the streets are very narrow and traffic can be intense, so if you’re not used to driving in Europe, you’re better off opting for a bus, metro, train, or boat.

Things to Do in Italy

Italy is one of the most amazing countries to visit because there are so many beautiful cities to see and sites to take in. Follow our recommendations before you travel to Italy.

What are the best sites in Italy to see?

Colosseum

Trevi Fountain

Leaning Tower of Pisa

St Mark’s Square

Florence Duomo

Amalfi Coast

Pompeii

Cinque Terre

What are the best tours in Italy?

Some travelers prefer the guidance of professionals for planning their trip. If you’re a fan of tours, check out these top tours for Italy.

Where’s the best shopping in Italy?

If you find you have left behind an essential, or need to add to add classic Italy clothes to your travel wardrobe, don’t panic. Italy is the cradle of fashion and all of the biggest brands are located in every city. Stores like H&M and Zara are highly fashionable, with a wide range of clothes.

Italian department stores such as Coin and La Rinascente can be handy when looking for quality items. You can also find designer outlet stores in major shopping destinations, too! Before shopping, see what others are wearing on the streets to capture Italian street fashion.

Compass Rose Secret Bra Wallet

Safety

Safety is a big concern whenever you travel, and in busy, touristy areas like major cities in Italy, pickpocketing can be a common occurrence. Taking a few safety precautions can help you feel less stressed during your travels.

How can I stay safe while traveling in Italy?

Be cautious about where you stash your cash so you don’t fall prey to muggings and pickpocketing. Make your clothing theft-proof and choose items with strong zippers. Jeans are handy for this reason: you can put important items, like your wallet and phone, in your front pockets, where it’s very difficult for a wandering hand to snatch it. Add items like the Secret Bra Pocket and Underwear with Pockets to your packing list.

And be mindful of purse snatchers! They either slash the bottom of your bag so the content fall out or slash the strap. Wear your purse strap across your body and the zipper towards the front. For extra security, check out the “theft-proof” bags featured in this post about crossbody purses.

These are articles with other suggested anti-theft products:

Remember, the safest place for your passport is locked in your accommodation. Carry a photocopy or other ID when you’re sightseeing or are out at night.

Read these tips on how to keep your passport safe when you travel!

Suggested Anti-Theft Accessories for Italy

Bra stash, neck pouch, or money belt with RFID protection

Anti-theft crossbody bag

Passport case

TSA-approved luggage lock

Clothing with hidden pockets (like underwear, tops, and scarves)

Key Takeaways:

In general day-to-day European style is more dressy than American style, but this does not mean business clothing. A nice blouse and well-tailored denim is a timeless uniform that can work in Italy just as well as any other part of Europe.

Ultimately, choose comfortable, classic clothing that will transcend trends so you can look back at the pictures from your trip with fond memories.

With shoes, always choose comfort over fashion as you’ll spend long hours on your feet – don’t forget to break them in!

Elevators are not prevalent in local accommodation; be prepared to lift your own luggage up many flights of stairs and steep cobblestone hills.

Avoid oversized, heavy luggage if you plan to use trains, buses, or budget flights as storage space is limited. You should be able to maneuver through train stations (and trains) with ease.

Pickpockets are prevalent in all tourist cities, be aware of your surroundings and be practical about your belongings.

ALWAYS check the weather before you travel.

Please visit these guides for packing information for specific destinations in Italy:

For more ideas on what to wear in Italy, please read this 10 Step Italy Packing Guide!

What are your tips for an Italy packing list? Comment below!

Please Note: Most of Europe’s Budget Airlines have this Carryon Bag Allowance: 55cm x 40cm x 20cm. Always check your airline’s individual baggage rules and regulations in advance.

For more tips, please read these Europe packing lists:

Suggested travel resources:

Please read our Ultimate Packing List for Europe featuring stylish tips for multi-country travel.

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We hope this packing list helps you plan what to wear in Italy. Don’t forget to share the love on Facebook, Twitter, and Pinterest. Thanks for reading!

Fashion for Women Over 60 — Clothing Advice for Older Women

If you or someone you love is over 60, then please read this! This is the ultimate Budget Fashionista Guide for fashion for women over 60. Don’t like to read? Watch the fashion over 60 video or scroll down to the infographic.

Just because you are of a certain age does not mean you can’t be stylish. Yes, our youth-obsessed culture will have you think that everyone over the age of 30 should either:

Dress like Miley Cyrus OR Wear horrible mom jeans and Christmas sweaters.

Yes, we know, many trends are geared for the younger generation. Example: very few people over the age of 14 can wear neon leggings. But it’s the seasoned fashionista who can exude real style, which is something very different from being ‘on-trend.’ If you’ve crossed the 60-year mark and still want to keep it poppin’, here are some tips on how to do it.

^That’s Goldie Hawn, in her 70s. If you need some quick inspo for keeping your style fun and flirty, follow her on Instagram.

Fashion for women over 60: What not to wear

There are certain garments that will, more often than not, make you look frumpy and dated. If you have these in your closet, toss them immediately:

Floor-length floral printed dresses

Muumuus (unless they are for lounging around the house)

Long (ankle length), unstructured, A-line skirts

Elastic-waist pants that make everyone look like a balloon

Unstructured pants and suits

Large, oversized t-shirts

Khaki/mauve-colored grandma flats

Shapeless jumper-type dresses (usually made of khaki or jean material)

Sweaters with embroidery, appliques, etc. (especially Christmas sweaters)

Then start re-building your wardrobe. The easiest first step is to go the monochromatic route. This means wearing one simple color, like blue, red, green, black, white, khaki, at a time. Don’t worry about being boring — a monochromatic outfit is a slimming and classic look.

You can always experiment with textures of the same color if you need more interest. For inspiration, see our Pinterest board of exclusively monochrome outfits.

Clothes for women over 60

Take a look at fabulous women over sixty like Susan Sarandon, Diane Sawyer, Barbara Walters, and you will notice that they keep the patterns to a minimum, tending to focus more on wearing solid colors. That’s not to say you can’t wear patterns. But when you do, keep it simple and consistent.

Nothing like a great accessory

One area that older women always seem to get wrong is in the accessories department. Instead of wearing your entire jewelry box every day, focus on one wearing one standout piece at a time.

Also, don’t be afraid to wear trendy accessories. If you keep your wardrobe basic, you can add trendy accessories without looking like you’re trying to be young. Stores like Target, Forever 21, Mango, Zara and H&M are all great places to find accessories that won’t blow your budget.

The cute, double-strand necklace below is an example. As of this writing, it’s available for $10 at H&M.

Denim looks fabulous on women over 60

To clarify, I’m not taking about low rise, hootchie mama denim jeans. But, a nice pair of trouser cut, straight leg or wide leg jeans look fabulous on older women. If you’re a bit larger on the bottom, try a trouser cut or boot cut jean, as the flare will help draw attention away from your mid section and make you look slightly taller.

Also look for jeans with at least 2% spandex/lycra content. This will allow the jean to stretch to fit you and help to control any problem areas. Some brands to try: Gap, Banana Republic, Levi, Seven, UNIQLO, and Target.

And about those skinny jeans

If you’re a bit smaller on the bottom, then yes (gasp), you’re a perfect candidate for straight leg or skinny jeans (even if you have a bit of tummy). For those of you with a bit more of a tummy, try skinnies from brands like Old Navy and New York and Co as they have a bit higher rise (which will help it sit better on your waist).

Also, if you have gray hair, the dark navy color of the jeans really set off the gray in your hair. Pair the jeans with a bright colored tee from a store like Old Navy or a fitted sweater. But please, for all that is fashionable and good in this world, avoid wearing denim from head to toe.

Wear lots of color

Reader, I need you to make me a promise: that you will try to inject a bit of color into your wardrobe. As a “seasoned fashionista” there is no reason why you have to hang up your color wheel just because you’ve reached a certain age.

If you have a darker skin tone, you’re lucky, you can wear almost any bright vibrant color. The brighter the better. If you have fairer skin and are concerned about looking washed out, start with the color of your eyes. This is universally flattering!

Show cleavage!

Remember when women over 60 were told to cover up? Well those days are now a distant memory. If you’ve got the goods, show them (within moderation of course). Showing a bit of cleavage is not only sexy, but can make you look thinner too.

Over 60 style checklist

Here is a list of pieces that you can use as building blocks for your wardrobe.

Dark wash jeans, no embellishments, in your favorite cut.

Crisp, white button-down tops.

Lightweight tunics.

Inexpensive, trendy necklaces and scarves.

A leather skirt, which is now considered a classic.

Tailored black pants in light fabrics like cotton and rayon. Again, look for pants will a little spandex/lycra content. This will help to control any problem areas.

For skirts, stick to straight or A-line cuts that hit slightly below the knee.

Wear a shoes with a slight heel. Loafers are a classic choice — and easy to wear, too. Try brands like Soffit, Gentle Souls, Cole Haan, and even Tory Burch which are both comfortable and very stylish.

Fitted (but not tight) t-shirts and tanks to wear underneath blazers.

For inspiration, look at Vogue and Harpers Bazaar, which tend to have fashions for women of all ages.

More fashion tips for dressing after 60

1. Don’t shun your past

You’re a few years older, but you’re still you, so dress accordingly. If you think you need to redo your wardrobe, think again.

Movie star Rita Moreno is still working the hot pink and big baubles she loved in the days of West Side Story — she’s just wearing updated versions of them. Moreno doesn’t shy away from color (we would really like to meet the person who said mature fashionistas can’t wear color, so not true) and trades the 4-inch heels in for a pair of 2 ½-inch chic sandals.

At over 80 years old, Rita is showing everyone that she’s the same fun, fiery woman she was in her youth — with the same chic style.

If you’ve always loved the way you look in blue, or if your wardrobe work-horse is a tailored pair of slacks, stick with it. Love that strapless dress? Wear it, but pair it with a chic cropped blazer.

You know what works for you, so don’t be swayed by others’ opinions of what you should wear. Recall your greatest fashion moments and find a modernized, mature way of recreating them.

2. Experiment with prints and textures

No, you can’t wear every trend that comes down the runway. But on the flip side, a twenty-something fashionista couldn’t get away with half the fabrics you can.

So while you can’t go wild with mini skirts and cropped shirts (not that you’d want to), you can show personality in animal prints, florals and bold textures. No one does this better than Vogue Editor-In-Chief, Anna Wintour.

Like Anna, you can make a statement in your signature style. If you haven’t already, find out what silhouette best flatters your figure. Anna likes sheath dresses, but you may prefer an A-line skirt.

Once you’ve narrowed down the shape of your clothes, anything goes when it comes to prints. Another great way to make a statement? Statement accessories, of course. Bold sunglasses, necklaces and watches look chic with a classic ensemble.

3. If it ain’t broke, don’t fix it

When it comes to signature style, repeating a look isn’t just acceptable, it’s encouraged. Once you find a style that you look and feel great in, go ahead and buy one in every color!

The best example of this is designer Carolina Herrera. She creates some of the most beautiful, elegant clothes on the runway and red carpet, so she would know.

In her 60s, Herrera had a uniform which was basically a handbook for women over 60:

Crisp blouse

A-line skirt

Drop earrings

Herrera wore this outfit a lot. And did we get bored? No way! She looked fabulous, and so do you in your signature look. Whether it’s a shape of dress, a style of shirt or a particular color, if it works, work it, all the time.

4. Embrace pantsuits

Admit it, you used to envy how chic Katherine Hepburn looked in her pantsuits. Maybe you still envy the powerful presence her ensembles conveyed, so why not steal her style? A pantsuit works for day or night, for luncheons or parties, for the office or the church, and it always, always looks chic.

The pantsuit is the LBD of women over 60, partly because it takes a certain degree of sophistication to pull it off. Find one that fits your personal style and figure, get it tailored, and wherever you go, you’ll always have the perfect outfit.

5. If you’ve got it, flaunt it

And yes, you’ve still got it. Want to know what else you’ve got? Elegance and sophistication, qualities inhabited only by a seasoned fashionista. If you’re having trouble being convinced, this should give you a little inspiration:

That’s Helen Mirren. In 2021, she is 76 and as breathtaking as ever. Newsflash: so are you. Whatever your best features are, don’t be afraid to show them off.

So what if fashion seems focused on the younger crowds sometimes? When it comes to style, that’s all you. Have fun and create your own rules for fashion after 60!

More resources for being fashionable after 60.

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