H&M Has Big (Like 700 Products BIG) Beauty News

by Maryan Barbara
July 25,2021

Coming this fall, H&M is hoping to be your go-to for beauty—the brand is expanding its current beauty offerings to include over 700 products. WWD reports that the new range will be available in all stores and online. Currently, there's a small smattering on the Web and in bricks-and-mortar stores.

Banish memories of cheap lipstick placed by the checkout queue: Past product lines will be replaced by a premium one and an organic range with official eco-approval from France's Ecocert (it will be called Conscious, running alongside the brand's well-received green clothing line).

H&M's announcement fits in with a bigger trend. Budget-friendly brands and drugstores like Walgreens, Rite Aid, and CVS have all added more luxurious beauty experiences recently.