Using Interior Design To Reflect Personal Style

How we decorate our homes has a great impact on how we feel spending time there. It is now widely believed that our home decor can subconsciously affect our mood as well as our mental wellbeing. Hence, interior design is something we should carefully think through.

Toa Heftiba. Unsplash

The line between fashion and interior design is becoming blurred so if you have a favorite fashion designer, chances are that they already have a home line you can use to decorate your house or flat. This is great news! However, the most important thing about interior design is that we feel pleasant and at peace in our home environment.

For this to be achieved, our home décor must reflect our personal style and fashion tastes. Only then will we be able to create a true oasis for ourselves, a sanctuary in these trying times amidst the pandemic.

In this guide, we will show you how to use interior design to reflect your personal style.

Think About Your Lifestyle

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Before you start throwing out your furniture and replacing it with new items, take a moment to think about your lifestyle in general. Are you a person who revels in elegance and stylish items that look like they came out of a magazine? Do you love wearing couture and designer clothing and turning heads at parties, or are you more the type for joggers and sweatpants of generic brands?

It may sound silly, but you should consider this in order to create a home that makes you feel comfortable and peaceful. If you do spend most of the time with your hair made up in a casual bun and your joggers on, then perhaps you wouldn’t feel comfortable and at home in an elegantly decorated flat with expensive, yet uncomfortable furniture, and vice versa.

If you enjoy wearing fancy attire and you prefer elegant, white sofas, maybe you wouldn’t quite feel like you’re at home in a casually furnished, farmhouse-style home.

Comfort Or Style

Roberto Nickson. Unsplash

When it comes to choosing an outfit, do you go for comfort or style? Are you someone who follows the latest fashion trends? Someone who never wears high heels and even if you do, you can’t wait to go home and change into your favorite trainers?

You should approach interior design in the same way by asking yourself a few questions. Do you prefer soft or bold features? Cozy boho chic or the simple, clean Scandinavian style? Or are you more into bare bricks of the industrial style?

This doesn’t mean that you can’t achieve both comfort and stylishness if you allow your personality and your tastes to guide you. For example, if comfort prevails in your book - but you also want a dash of style in your bedroom, you can pick one of the numerous wooden bedroom furniture sets that provide both. They’re cozy and comfortable but also timeless, hence, suitable for every taste.

Another great thing about wood is that it can fit into any kind of home décor so you can express your creativity and complement your bedroom with minimalist, mid-century modern, French Country, or traditional style details to create a space that truly reflects your style.

Bold Colour Or Neutral Palettes

Annie Spratt. Unsplash

White, beige, and grey flats look stunning in magazines, however, is it really for you? If you’re the type who prefer bold colours such as purple, red, green, your interior design should reflect that. If you surround yourself with the colours that you usually love wearing, you’ll be much more relaxed at home.

Maybe you want to add some feminine accent to your home such as pink details in the form of art, flowers, etc. Some pink or velvet-coloured cushions would be an excellent addition too. On the other hand, if you usually avoid flashy hues and always pick the “sure thing” when it comes to your outfits, honour your taste and pick colours that feel natural to you.

Creativity Or Simplicity

Trend. Unsplash

Maybe you’re the type of person who can make any ordinary outfit unique by adding some interesting details such as jewellery or accessories. Or you might be someone who feels best in a plain simple outfit such as a classic white T-shirt and black trousers, no accessories.

If you enjoy simple, minimalist décor, you shouldn’t force yourself to add home accessories such as bohemian-style rugs or materials such as fur and leather. Remember that the focus is on creating a home that reflects your personality and taste. On the other hand, if you find immense joy in collecting rare, handmade pieces, souvenirs, and combining various textures, you should think of your home as a white canvas ready to be painted.

Conclusion

With the help of the internet and social media platforms, figuring out your personal style and incorporating it into your interior design is not difficult. Create a board on Pinterest, write down a list of your priorities, and consider your fashion style. With these tips, you’ll easily create a home that screams YOU.

Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, "Why Fashion Bloggers Are Evolving Into Home Decor Influencers."

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures?

George-Parkin's reporting is certainly worth revisiting in its own right, but for the interest of this piece, I'll say the gist was this: With the influencer class having, well, influenced our clothing and accessories to a certain degree of satisfaction, our homes became their next logical frontier with which to express their particular stamps of style.

With the help of an affiliate link or 15, these professional tastemakers have come to establish themselves as bona fide interior connoisseurs. They've sold us squiggly mirrors, toadstool table lamps and so, so many candles molded in the shape of Venus de Milo. That I'm frequently moved to replace my couch — a very old, very khaki colossus from a discount furniture chain — with one that's been following me on Instagram for 16 months is a testament to influencers' selling power.

So here we are, three years since George-Parkin's initial investigation and at least four months since a global pandemic has prompted civilians who have been deemed "non-essential" to stay right here, in our homes. If we didn't know influencers were moving product before the Covid-19 health crisis, we certainly do now, with our living spaces on display through the fisheye of filters and voyeurism.

How, then, is this felt on the home decor side of the transaction?

Fashion and interiors have more alike than even history may acknowledge. Today, this simpatico relationship gives home-design retailers new legs with which to reach consumers and eventually, on a different timeline than in fashion, sell stuff.

Influencers' more formal foray into homeware may be less about strategizing fresh revenue streams (though that's not to be discounted) and instead, nihilistically chalked up to the passage of time. As influencers themselves mature in age as much as taste, so, too, do their followers.

"Naturally, influencer content tends to evolve as they grow," says interior designer and television personality Nicole Gibbons, who founded direct-to-consumer paint company Clare in 2017. "Home is a logical extension of your personal style, right? They're blogging about their outfits and showcasing their fashion every day. But if they've got great style and they're curating beautiful homes, people want to know where they got all that stuff, too."

Gibbons began her career as something of an influencer herself. After graduating college, Gibbons began working in public relations at Victoria's Secret while harboring and later, building upon an interest in interior design. ("Even when I was in my early 20s," she says, "everybody's out at the clubs and I'm at home trying to find cool stuff from flea markets to refurbish for my apartment.") In January 2008, she launched her decorating and lifestyle blog, So Haute, as a creative outlet, establishing her own part-time design business later that year. By early 2013, Gibbons left her post as Victoria's Secret's Global Director of Communications and Events to relaunch her firm as a full-time venture.

"What people were blogging about and even the way people were blogging 10 years ago — 12 years ago when I started — is very different than how people are sharing content today," she says. "Today, it's very much about the broader lifestyle, and you also pick up cues from what your audience likes. So if you share your space and it gets tons of likes, you're going to keep sharing your space."

This isn't lost on the home-design industry, which is now tasked with presenting unique, exclusive loungers and rugs and picnic-style dining tables to a new scope of hyper-online consumers. Hyperbole aside, the ways in which we outfit ourselves and our homes have never been more similar.

"Especially in the context of social media, [fashion and interiors] also have similar materialistic themes regarding recognizable brands or designers," says Annie Auchincloss, product manager, retail at MoMA Design Store. "Going back to influencers, these choices contribute to their self-brand, maybe even acting as symbolic prop in the background of a photo."

What is an Eames Lounge Chair, after all, if not a symbolic prop of one's high-end taste and affluence? At MoMA Design Store, Auchincloss notes that the influencer home-design surge has allowed for retailers to reintroduce shoppers to props so symbolic, she calls them "the classics" — pieces created by Charles and Ray Eames, most definitely, but also Alvar Aalto's three-legged Stool E60 and Greta Grossman's lithe Grasshopper Floor Lamp.

The Eames Lounge Chair, shown here with a walnut frame, which retails at Design Within Reach. Photo: Mark Seelen/Courtesy of Design Within Reach

"These pieces are icons in their own right, but I feel the original designs have been overshadowed by highly mass-produced lookalikes," says Auchincloss. "Through social media, the original designs are being more widely recognized and if you feel a passion for design, there's a pride in owning an original or authorized version."

Our $5,495 friend, the Eames Lounge Chair, has been a staple of Herman Miller since its release in 1956. Founded in 1905, the furniture manufacturer has long been a monolith of the home-furnishings space, with a catalog of signature products you may well recognize, like the Noguchi Table or the Nelson Marshmallow Sofa.

Herman Miller Retail President Debbie Propst has noticed a shift toward two discernible styles, under which the aforementioned hero items themselves fall. The first she calls "casual comfort," or a simplicity in both style and neutral color that's warmed up through the use of rich textures and natural materials. ("New-century modern" home-furnishings brand Dims. has found its Composed Vanity — a svelte, versatile piece from Brooklyn-based Ladies & Gentlemen Studio — to be especially popular, according to Director of Growth Patrick Butcher.)

Related Articles:

Why Fashion Bloggers Are Evolving Into Home Decor Influencers

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The second, says Propst, is that of "maximalist charm," a funky, flowery level of kitsch represented by layered patterns, textiles, wallpaper and lots of color. Maybe you're familiar with Pieces, a home-design product line created by Brooklyn-based creative agency An Aesthetic Pursuit — and more specifically, its rippling, candyfloss Wavy Rug, an elongated version of which snakes through its shoppable rental home in Kennebunk, Maine. And what could be more "maximalist charm" than a 60-foot-long rainbow rug?

It's not as if this unicorn carpet was made specifically for Instagram, but it's not not ticking all the pixelated boxes, either. Pieces, which is run by Jenny Kaplan, her husband Chris Corrado and their business partner Taisha Coombs, is not oblivious to the significant role Instagram plays in the business. At press time, Pieces' official account had racked up nearly 28,000 followers on the platform, a figure that was achieved organically.

"That's how our audiences found us, period," says Corrado. "We're not paying for Google Ads and we're not running some kind of paid media campaign. The followership we've developed has come exclusively, frankly, from Instagram."

Beyond audience development, Pieces has discovered a lion's share of its partners through social media, too, be they graphic designers or 3D renderers or even suppliers. This also means that Pieces has enjoyed no shortage of influencer interest since its launch in 2017. But for a petite operation with such a heavy focus on custom work, the brand has had the luxury of being selective with its project load.

"We've had opportunities we've had to decline," says Kaplan, who says the brand quite often receives incoming requests from fashion influencers seeking partnership opportunities. "A lot of fashion influencers are, obviously, so used to getting everything for free, but it's a lot harder to gift furniture. Our stuff is expensive for us to make, which is why a lot of our prices are pretty high. And I think a lot of people in fashion don't understand that you can't easily gift a rug or table. It doesn't work the same as it does for a dress or a pair of shoes."

As the fashion and home industries evolve and accordingly intertwine, Herman Miller has begun to see a return to a certain quality-over-quantity mindset. Across both markets, finds Propst, consumers are empowered to implement more conscious buying, taking care to source pieces that are built to last.

"We've had to be careful to say yes and no to what makes sense to elevate our brand," says Kaplan. "We want to be a brand that people covet. I get emails from people that are like, 'I've been saving up for six months to buy this rug!' And I just think that's so cool."

Influencers, as ever, are there to guide you, and Propst says that's a net positive, even if their expectations may not align with what a brand is able to deliver. At the very least, home influencing has demonstrated how important — and how much of an inherent privilege — creating a comfortable, welcoming home is, however that may look to you.

"The marketplace is filled with options catering to different needs, aesthetics or interests," says Auchincloss, "and social media makes it easier to find the option that suits you best."

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High Fashion to Home Fashion

Badgley Mischka

HIGH FASHION to HOME FASHION

More relaxed, comfort-first silhouettes, like this loose-fitting floral jacket and blouse from the Brock Collection, will make their way into home fashion, predicts Fashion Snoops’ home interiors editor Kristen Moonjian. Fashion Snoops

Cynthia Rowley’s Fleur de Glee Writing Desk is covered in a finish that emulates one of her famous floral prints. Hooker Furniture

The convergence of apparel and home furnishings encourages self-expression while creating an immersive lifestyle experience.

Consumers are hungry for a complete lifestyle experience and the ability to express themselves seamlessly from fashion to home. That’s why the worlds of fashion and interior design have never been so closely aligned. The pervasive impact of social media has reinforced the trend.

“In an era driven by what is ‘Instaworthy,’ fashion designers are finding ways to translate apparel design into home décor in order to meet consumer demand,” says Kristen Moonjian, home interiors editor for international trend forecaster Fashion Snoops. “We can thank social media for bringing home furnishings and fashion full circle as a reflection of the individual.”

The result? More and more collaboration between the fashion world and home furnishings world—from the mass market to the high end, and from full-line traditional furniture sources to online retailers.

BRAND IMMERSION

When fashion brands offer home furnishings, it gives them a platform to create a complete, immersive lifestyle experience with more gravitas and timelessness. “Entering the home market strengthens the brand’s identity and forms a full point of view,” says Moonjian. One fashion brand that’s turned to designing furnishings is celebrity evening wear and wedding dress design duo Badgley Mischka.

Celebrity evening wear design duo Badgley Mischka has bridged the line between apparel and interiors with its line of home furnishings.

“We’ve always considered home to be an extension of what you wear, and we love that it can be an investment piece much like a wonderful gown,” says James Mischka, founding partner of Badgley Mischka. “Of course, furniture has to be far more durable than clothing—we make sure every piece is dog-proof and family-proof, which we can’t do with clothing!”

How similar are fashion and home-fashion design? Mischka says he finds the design process for furniture to be “remarkably like designing fashion in so many ways. You are creating an environment, either a micro- or macro-factor.”

RUNWAY TO RESIDENTIAL

One of the most recent collaborations between the worlds of fashion and furniture is Universal Furniture’s new 50-piece whole-home group with Australian supermodel Miranda Kerr. It’s been said the word “home” evokes more positive emotion than any other besides “love,” and Kerr leaned into the idea with the name she gave the collection: Love. Joy. Bliss.

Style-setter Miranda Kerr is bringing her years of experience in fashion and on the runway to her new collection with Universal Furniture.

After two decades in the fashion spotlight, Kerr transitioned from the runway to becoming a style icon, businesswoman and mother. Renowned for her impeccable style and setting the agenda for upcoming fashion trends, she is a social media icon with more than 25 million combined followers across social media.

Echoing the interior aesthetic in the two homes the Australian supermodel shares with her husband and young children, the Love. Joy. Bliss. collection embraces clean geometric lines and muted palettes, with pops of blush pink and gold, along with luxe finishes and plush fabrics. “My intention when creating this home collection was to have pieces that are not only beautiful and functional, but also have an element of uplifting, loving energy,” explains Kerr. “For me, home is my sanctuary, and that’s why I am passionate about this collection. Not only do the pieces look beautiful in the home, they also promote a positive energy, and balance function with style.”

The Love. Joy. Bliss. whole-home collection from Miranda Kerr and Universal Furniture offers timeless pieces with feminine influences.

As a mother of three children, Kerr was intentional about using performance fabrics on all the upholstery so “each piece can be loved and lived in.” Her favorite piece in the collection? “I love the combination of the soft pastel tone and soft gold finished base on the Runway Console, and how the clean lines are juxtaposed by the three-dimensional front panels. Simple, stylish and practical, it hides away our family board games and is the perfect piece to display family photos and fresh flowers,” she says.

HOME + FASHION ON FILM

To view the movie trailer, visit

The link between fashion and interiors is intriguing people outside its industries. Interior Motives, a documentary from filmmaker Natalie Shirinian, provides fascinating insights into the cross-over between the two worlds. Making its debut this summer at the Rhode Island International Film Festival, the film examines the links between the two fields and their shared connections with fabrics, textiles and finishes. Interviewing fashion designers, interior designers and brands that have crossed over, director Shirinian characterizes the shared bond between fashion and interiors as being about creating a lifestyle and seeing a brand in more than just one way. Explored in the film, it leaves you asking what fashion can learn from interiors and what interiors can learn from fashion.

THE FASHION-FORWARD HOME

Among the most noteworthy collaborations between a fashion designer and furniture brand is the Cynthia Rowley for Hooker Furniture line. Launched to retail floors in 2016, the design partnership united a leading contemporary fashion designer and one of the most revered brands in home furnishings.

Rowley’s global lifestyle brand includes ready-towear, accessories, fitness, surf and swimwear and home goods. Known for her eye-catching prints and pretty, flirty style, she incorporated her signature design aesthetic into surface patterns and finishes in her line of occasional, accent and office furniture with Hooker Casegoods. “Fashion and style reach beyond clothes…It’s the art of living,” says Rowley.

MENSWEAR-INSPIRED FURNISHINGS

The influence of fashion-inspired home furnishings also extends to online retailers. In September, direct-to-consumer home furnishings platform The Inside launched a furniture collection inspired by timeless menswear fashion motifs. Reflecting styles across the 20th Century, the collection was inspired by looks spanning pinstripe suits to vintage ties. “From the dapper suiting of the Art Deco age to sleek stylings of 1990s Versace, the evolution of menswear has remained a decades-long touchstone for interior design,” says Christiane Lemieux, co-founder and CEO of The Inside.

Online retailer The Inside features a home collection inspired by timeless menswear fashion motifs.

FASHION’S INFLUENCE

When asked the single greatest way fashion influences the line of iconic, high-end brand Century Furniture, creative director Lynn Wright didn’t hesitate. “Self-expressionism,” she says. “As in fashion, Century’s product line offers an infinite variety of styles, finish treatments, hardware and fabric applications. Finding the style that lets a customer express how they see themselves is just as important in the furnishings they select as it is in the clothing they choose to wear.”

“Layering patterns and textures in home furnishings is very much like putting together a stylish wardrobe,” says Wright. “Florals paired with plaids, interesting textural tweeds, boucles and velvets create a fun mix of fabrics that add warmth and color to a room. A burnished leather chair complements a room as much as a well-loved classic handbag complements a favorite suit or dress.”

HAUTE COUTURE FOR HOME

Luxury furniture brand Marge Carson considers itself “haute couture for home.” “For us, it has to be luxurious—we strive to add uniquely-designed fabrics and trims that are intriguing to the eye,” says Laurie Reed, creative director. “Finishing and leafing goes along with that, so the customization and embellishment that we can do on our pieces is almost endless and allows for a lot of creative self-expression in the home…which we believe is what haute couture is all about—luxurious, artistic self-expression.”

Marge Carson recently launched its Custom Couture Upholstery Collection which gives designers and consumers the ability to select from several arm, base and pillow styles—as well as from a multitude of trims, fabrics and finishes.

Marge Carson draws inspiration for pillow fabrics and a new variegated, leafed glass finish called Bullion from this intricately bejeweled, shimmering, goddess-like look from Zuhair Murad’s Spring 2020 couture collection at New York Fashion Week.

“Taking a cue from fashion apparel, our couture trims are following a more modern vibe with an edgier attitude,” says Reed. “Tassels and brushed fringes are sharing the spotlight with fashionable tapes, cords and trims.”

NEW YORK FASHION WEEK HIGHLIGHTS

Look for feel-good fashion in the form of bright colors, exuberance, 80s nostalgia and Americana to make its way into home fashion.

Meet the re-imagined power suit from Badgley Mischka in bright Caribbean florals. Badgley Mischka

A painterly floral in shades of pineapple and plum on a performance fabric from Badgley Mischka melds an oh-so-proper dress with an unexpected asymmetric hemline, stirring the imagination for furniture and home textile applications. Badgley Mischka

New York, New York: Apparel collections on the runways of Spring 2020 New York Fashion Week (NYFW) earlier this fall were beaming with joy and optimism and looks intentionally designed to evoke emotions. Positivity, individuality and diversity were expressed through trends such as bright colors and prints, 80s nostalgia, sustainability and Americana, according to Melissa Moylan, vice president and creative director for Womenswear at global trend forecasting agency Fashion Snoops.

Jeremy Scott’s tinsel skirt and halter top with fringe is an updated version of 80’s glam and nostalgia making its way into fashion and the home as people look towards the comfort of the past, says Fashion Snoops’ home interiors editor Kristen Moonjian. Fashion Snoops

“Romanticized silhouettes and elaborate florals of the Rococo decorative style were prevalent on the NYFW runways and are sure to make their way into the home,” says Fashion Snoops’ home interiors editor Kristen Moonjian. Voluminous silhouettes, metallic threads, over-the-top fringe and a plethora of ruffles also caught her attention this season.

The Brock Collection’s floral, smocked, loosefitting jacket and blouse captures this trend of romantic, relaxed silhouettes. As designers such as Brock play with proportion and mixing oversized and structured silhouettes, these more relaxed, comfort-first silhouettes will make their way into home fashion, Moonjian predicts.

Alexandar Wang’s flag sweatshirt and tasseled cowboy pants show an updated Americana influence on its way to home interiors, says Fashion Snoops’ home interiors editor Kristen Moonjian. “I expect to see tassels and exaggerated fringe incorporated into décor pieces.” Fashion Snoops

Most notable at this year’s shows was an intrinsic emotional appeal in new fashion apparel. “Clothes were designed to make us feel something,” says Moylan. “There was a new sensual aesthetic that borrows from lounge and intimate apparel, and some designers cited positivity as a design inspiration.”

With vibrant hues and 80s-influnced palettes, color provided a point of inspiration for many. “We always love floral patterns, and the Marc Jacobs floral pantsuit in shades of optimistic and confident green with a romantic, Asian flair, caught our eye for upholstery fabric inspiration,” says Lynn Wright, creative director of Century Furniture.

James Mischka, founding partner of famous celebrity fashion designer duo Badgley Mischka, says, “We think the exuberance and color from the new apparel collections will influence furniture and home décor in general. Prints and brights will be key!”

Maryan Barbara
Maryan Barbara

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