What Makes a High-End Clothing Line “High-End”?

It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.

When buying high-end, customers want to feel the value of what they’re wearing and using. It’s the difference in how car owners feel and talk about a Honda versus they way they feel and talk about a Bentley.

It All Begins with Quality Clothing Products

Building a high-end fashion brand begins with the decision to source high-end clothing products. However, MakesValley CEO Alessio Iadicicco observed, “We receive about 80 inquiries per day for artisan-level apparel manufacturing and about 50% of them start with, ‘I would like to get cheap, but great quality…’. That’s not something that our artisans, or any other manufacturer for that matter, can realistically deliver on.”

Cheap and quality, unfortunately, don’t go together. Cheap High-quality clothing is on or ahead of trends, made from high quality fabrics, and fits the needs of a discerning type of fashion customer. These shoppers would not balk at paying $300 for a pair of denim jeans that provides the quality they’re looking for.

Some fashion brands do attempt to trick customers and pad their profit margins by sourcing cheaply made clothing to sell at higher retail prices. These brands have occasional success because they invest in marketing a luxury image that surpasses the quality of the clothing they’ve sourced. This might earn a brand loyalty, but true fashion fans will always recognize and flock to apparel brands that deliver both a high-end product and a carefully cultivated luxury brand story.

To achieve that, you’ll need to manufacture your products with experienced factory partners who specialize in producing high-end garments already. Starting with a unique, high-end product best prepares you for the next step of building a high-end fashion brand: creating a distinctly luxury brand identity and marketing it consistently.

Budgeting for Your Luxury Fashion Brand

Your brand’s manufacturing costs will include paying for high quality fabrics, expert and equitable workmanship, trim materials (ie: zippers), product shipping/taxes/duties, and sometimes, fabric printing or dyeing.

While there is no standardized cost to produce a given design, there are free tools out there that can help you zero in on a realistic sampling and production estimate. Here are some basic guidelines to keep in mind when planning a product budget for working with a high-quality manufacturer based in Italy, the fashion capital of the world:

Working with an Italian factory to produce about 100 pieces of an apparel product will likely begin around $6,000-8,000 for a private label fashion design.

For white label factory designs, producing 100 pieces will cost slightly less, start near $4,000-6,000. This differs because white label removes the costs associated with sampling.

The more pieces you request to produce, the lower your cost per piece will be. For example, the single dress cost for producing 50 dresses will be higher than the single dress cost to produce 1,000 of the same dress.

Most manufacturers, even small-batch friendly ones that allow for low order minimums, will not accept production orders of fewer than 50 private label products.

Think about how many sizes and colors you want to make and ask your manufacturer if they can include those in your 100 piece order of a private label product.

These guidelines will assist you to plan your clothing line estimate, but the best way to get a firm cost is to have your design and tech pack ready to go, get bids and production timelines from multiple manufacturers, and pick the one that works best for you.

Luxury Fashion - Worldwide

The Luxury Fashion segment includes Luxury Apparel and Footwear. The overall definition of this segment follows the Consumer Market Outlook’s Apparel and Footwear markets, while here only sales of luxury brands are considered, and mass-market products are excluded.

Fashion constitutes the bulk of sales in the global personal luxury goods industry and has a healthy growth outlook over the next five years.

The shown market data are based on an analysis of more than 100 of the biggest luxury companies in the world. A complete list of all companies and brands covered can be found in the methodology description. Accordingly, fashion goods from smaller companies or artisanal production unaffiliated with the companies covered are not included. All data are shown at retail value, which includes markups for retail distribution and sales taxes.

The most notable companies are LVMH (with brands such as Louis Vuitton, Fendi or Loro Piana), Kering (Gucci, Balenciaga, Saint Laurent and other brands), Ralph Lauren and PVH (Calvin Klein, Tommy Hilfiger).

Luxury Apparel Market to Rise at CAGR of 4% During Forecast Period, Notes TMR Study

ALBANY N.Y., March 15, 2022 (GLOBE NEWSWIRE) -- The value of global luxury apparel market stood at US$ 75.1 Bn in 2020. The market is projected to develop at a CAGR of 4% during the forecast period, from 2021 to 2031. The global luxury apparel market is anticipated to surpass value of US$ 115 Bn by 2031. There is a significant demand for comfortable, stylish, and environmentally responsible luxury clothes as a result of growing urbanization and rising level of disposable income. Product makers are putting up efforts to boost luxury clothes manufacturing in order to meet increasing demand around the world. Consumers in developing nations are becoming more loyal to brands, which is likely to fuel demand for high-end clothing.

In order to boost revenue sources, luxury apparel makers are capitalizing on the rising demand of eco-friendly or sustainable items. Additionally, personalization is likely to emerge as a key driver of the luxury apparel business. Millennial and Generation Z are more willing to spend on customized items. However, growth of the global luxury apparel market is being hampered by rising production of counterfeit luxury apparel and a lack of understanding of brand image and formal distribution channels. The growing luxury apparel sales in Asia Pacific is presenting product makers with value-grab prospects to compete with leading market competitors. Market expansion in Asia Pacific is fueled by increasing disposable incomes and improving standard of living. In addition, e-commerce portal development, rapidly expanding Internet channels, and rising offline distribution channels are likely to boost sales of luxury apparel in nations such as Japan, China, and India.

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Key Findings of Market Report

Expansion of the e-commerce business has opened up a plethora of options for luxury apparel makers and distributors. In order to serve to a diverse spectrum of consumers throughout the world, key firms are focused on selling their items on numerous e-commerce websites around the world. In certain nations, online shopping has surpassed brick-and-mortar retail, particularly during the ongoing pandemic. In addition, social media plays a significant part in the marketing and promotion of luxury apparel.

Based on product type, the top wear category in the global luxury apparel market held a major share trailed by the segment of bottom wear. The rising demand for top wear is being fueled by the supply of a wide range of items such as pullovers, coats, jackets, shirts, and t-shirts.

In terms of consumer group, women led the global luxury apparel market. In comparison with men, women are more informed about latest styles and more enthusiastic about fashion. In addition, the rising number of working women is also likely to add to the market growth. However, the luxury apparel industry is anticipated to experience considerable contribution from the male customer segment as well due to growing fashion consciousness among men.

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Global Luxury Apparel Market: Growth Drivers

Due to its luxurious feel and lightweight nature, silk held a significant portion of the global luxury apparel market. Silk is being used in a variety of high-end garments. Furthermore, silk has a high absorbency quality that makes it an excellent fabric for summer clothing, as well as a low conductivity that makes it suitable for wearing in the cold. Wool and cotton, too, play an important role in the global luxury apparel market.

The luxury apparel market is gathering steam with the rising number of high-net-worth people, luxury apparel becomes more popular among millennial and Gen Z. Besides, with growing customer loyalty, the demand for the product is estimated to grow in the years to come.

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Global Luxury Apparel Market: Key Players

Some of the key market players are

Giorgio Armani S.p.A.

Christian Dior SE

Valentino S.p.A.

LVMH Moët Hennessy Louis Vuitton

Gianni Versace

Dolce & Gabbana

Global Luxury Apparel Market: Segmentation

Product Type

Top wear

Bottom wear

Innerwear

Material Type

Cotton

Leather

Silk

Denim

Wool

Others

Consumer Group

Men

Women

Kids

Distribution Channel

Online

Offline

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About Transparency Market Research

Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyse information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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