Make Up For Ever is kicking off the second phase of their "Unretouched Campaign", by casting real women to front the advertisements.

Enter the open casting call from today through February 1st by submitting a "picture perfect" makeup look, and you could be the star of the brand's HD Complexion campaign, promoting their new Starter Kit; a beauty "tool box" for flawless skin.


The images won't be retouched or digitally enhanced in any way, since, according to Make Up For Ever, the HD foundations, primers and powders "provide results so flawless that the need for retouching has been eliminated". Which we know to be somewhat true, considering the model-fronted unretcouched campaign had to be verified for authenticity.

Personally, I've been dying to try the HD trend (I don't, at this juncture, wear foundation or powder), and I think truthful advertisements just might put me over the edge. As much as I love gorgeous models and glossy images, reality gains my trust (and cash) big time too.

__What do you think of this concept? Is it just a fad? Is it the way of the future? Will real women looking flawless without retouching make you want to buy makeup? Tell me in the comments, ladies! __

Maryan Barbara
Maryan Barbara

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