12 American clothing brands that should be on your style radar

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When it comes to fashion, American clothing brands offer great style across the board. Whether you're looking for high-performance clothing, great jeans, or a chic dress, the American fashion industry is bursting with design talent.

While British clothing brands often offer classic styles with a twist, when it comes to American clothing brands, the options are incredibly diverse. You’re likely to recognize a number of the leading American clothing brands; from denim legends, Levi’s to sports giant Nike, and New York Fashion Week favorites, Tommy Hilfiger and Ralph Lauren. But American clothing brands offer much more than the best jeans, trainers, and polo tops.

Unlike the chic appeal of French clothing brands, the glamour of Italian clothing brands or the minimal-meets-maximal aesthetic of Scandinavian clothing brands, each American clothing brand has its own distinct identity. Whether you’re after quality basics or statement pieces for special occasions, American clothing brands really do offer something for everyone. We've rounded up our favorites and the pieces to invest in this season.

The Best American Clothing Brands to Browse

The Best American Clothing brands as chosen by our fashion editors

Whether you're after an outfit for a big event or looking to stock up on the basics, these are some of the best American clothing brands that ship to the US and the UK. Just remember to check individual brand sites delivery policies, as import duties and taxes may occur from internationally shipped brands.

1. Good American

(Image credit: Good American)

If you’re after a confidence boost, look no further than Good American. Founded in 2016 by Emma Grede and reality TV royalty Khloe Kardashian, size inclusivity is at the heart of this label. Offering a brilliant size range from 00-32 - meaning they have some of the best jeans for curvy women, it even launched an in-between size 15 after noticing the majority of the returns it received were sizes 14 and 16. Genius! Every item is shot on a selection of models so that you can get a good idea of how it will look on various body types. Denim is the focus of Good American, so whether you’re after skinny, straight, wide-leg, or the best slimming jeans, there is a pair for you. But don't forget its timeless tops and figure-hugging dresses are worth a look too. This is one of the best size-inclusive American clothing brands we’ve seen, so bookmark it now.

Fashion editor's picks...

2. Reformation

(Image credit: Reformation)

Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that feels sexy, too. While it started out as a vintage store in Los Angeles, the brand expanded and now focuses on its own designs. If you’re in the market for a knockout dress, Reformation gets our vote. Its sleek style often comes with subtle splits, quirky necklines, or in multiple colors, and everything is made from low-impact materials, dead-stock fabrics, or repurposed clothes. The best bit? It starts with small quantities to keep production more exclusive and only makes more if there is a demand meaning you’re less likely to have that cringe-worthy moment of seeing someone in the same outfit as you. Its wedding and bridesmaid dresses section is particularly impressive, and it offers extended sizing, too.

Fashion editor's picks...

3. Anthropologie

(Image credit: Anthropologie)

If you consider yourself to have a more bohemian approach to life and have already nailed boho style, then it’s worth browsing the treasure trove that is Anthropologie. Since its launch in Pennsylvania in the early '90s, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman seeking a little adventure. As well as selling its own-brand clothing, there are pieces from other labels that share the same free-spirited ethos so you can widen your fashion credentials, too. Plus, the homeware section is gorgeous if you’re looking to match your closet to your kitchen. Think clashing prints, crochet separates, and floaty maxi dresses that are particularly worth looking into.

Fashion editor's picks...

(opens in new tab) Anthropologie Bl-nk Stephanie Top View at Anthropologie (opens in new tab) RRP: $108 / £90 | Sizes: XXS-XL | This floaty blouse is simply gorgeous. Style with your favorite jeans and layer a turtleneck underneath to keep warm this winter, then toss on over a bikini on holiday to create one of the best beach cover-ups next vacation. (opens in new tab) Anthropologie Utility Trousers View at Anthropologie (opens in new tab) RRP: $148 / £98 | Sizes: W23-34 | Struggling with how to style cargo pants? This relaxed fit offers versatility, with the simple green hue wearable with all manner of tops. Available in petite and tall leg lengths, team with heels or flats depending on the occasion. (opens in new tab) Anthropologie Pointelle Sweater View at Anthropologie (opens in new tab) RRP: $198 / £160| Sizes: XS-XL | Pointelle knits are both cute and chic, adding some subtle texture to your wardrobe. We love this pink hue that defies seasonal wear and will work for layering over a cami or blouse or thrown on for chilly spring evenings.

4. Everlane

(Image credit: Everlane)

Specializing in exceptional basics, this ethical brand can help to make up the building blocks of a minimalist capsule wardrobe. But it's the San Francisco-based label's transparency that really has our hearts. Revealing the estimated cost it takes to make every item on its site, you can see the mark-ups and the processes needed to make the clothes. It has a minimal, fuss-free aesthetic so you can weave its quality pieces into your wardrobe. Whether it’s boxy t-shirts, the best cashmere sweaters, or tailored pants, you can rest assured that these pieces are made to last. It even stocks some of the best scarves for women, if you're looking for great accessories too.

Fashion editor's picks...

(opens in new tab) Everlane The Long Mac Tan Coat View at Everlane (opens in new tab) RRP: $175 / £166 | Sizes: XXS-XL | No transitional outfit is complete without one of the best waterproof jackets, and this mac, will never go out of style. With a water-resistant finish, it combines function and aesthetics for an elegant, wear everyday piece. (opens in new tab) Everlane Rib Knit Top View at Everlane (opens in new tab) RRP: $75 / £74 | Sizes: XXS-XL | Ballet-style cardigans are set to be big this year, and this ribbed, cream piece is delightfully versatile. Light enough to layer but with enough coverage to style alone, there is no shortage of ways to add this to your repertoire. (opens in new tab) Everlane Way-High Drape Pant View at Everlane (opens in new tab) RRP: $138 / £136 | Sizes: US: 00-18 / UK 4-20 | These fun gingham printed tailored pants make for a nice statement. Pair down by teaming with a smart black blazer, or lean into the '90s fashion trend and team with a grungy t-shirt and a puffer coat.

5. J.Crew

(Image credit: J Crew)

When thinking of American clothing brands, often thoughts can turn to that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or the best blazers, then J.Crew needs to be added to your shopping list. With a penchant for color, these stores are a breath of fresh air. You can even search for key items online via the print you’re after. Our advice? Get your stripes here, because J.Crew knows how to do a classic pattern ever so well. Loved by stars including Gwyneth Paltrow and Michelle Obama, you can shop A-list pieces without a celebrity budget.

Fashion editor's picks...

(opens in new tab) J. Crew Cable Knit Sweater View at J Crew (opens in new tab) RRP: $128 / £143 | Sizes: XS-3XL | If you don't already have a neutral cable knit amongst your best sweaters, now is the time to invest. With a relaxed fit and soft, breathable cotton feel, you can be comfortable without sacrificing on style this season. (opens in new tab) J. Crew Classic-Fit Shirt View at J Crew (opens in new tab) RRP: $89.50 / £100 | Sizes: XXS-3XL | No matter the time of year, you always need a satin slip skirt on hand. Dress up with a chic knit for the office, or don with heels and a sequin cami for a night on the town. An investment buy you really won't regret. (opens in new tab) J. Crew Medium Montauk Tote View at J Crew (opens in new tab) RRP: $98 / £110 | The handbag trends have dictated that the best tote bags are getting bigger and better. This large canvas tote is ideal for carrying all your essentials while the utility details up the style points. It’s a wear-with-everything accessory and we love it.

6. Girlfriend Collective

(Image credit: Girlfriend Collective)

Less of a trend and more of a movement, Girlfriend Collective is changing the way activewear is manufactured and marketed. Not only does it have one of the most sustainable approaches to making its clothes, but it also uses 25 recycled plastic bottles to make every pair of leggings and 11 for every sports bra, plus, it's one of the most inclusive American clothing brands on the market. Modeled by a range of sizes and ages, it also showcases body hair, stretch marks, and skin blemishes. Because every body is beautiful and deserves good quality gym kit and loungewear. Period.

Fashion editor's picks...

(opens in new tab) Girlfriend Collective Plum Compressive Pocket Legging View at Girlfriend Collective (opens in new tab) RRP: $88 / £70 | Sizes: XXS-6XL | Girlfriend Collective makes some of the best leggings. With supportive compression fabric and a useful pocket for your phone, they come in 6 different colors, what's not to love? (opens in new tab) Girlfriend Collective Moss Paloma Racerback Bra View at Girlfriend Collective (opens in new tab) RRP: $46 / £24.50 | Sizes: XXS-6XL | With a built-in support band, this bra is designed for low to medium-impact workouts. You can rest easy knowing your bust is in good hands with the compression fabric and sturdy design. (opens in new tab) Girlfriend Collective Sport Skort View at Girlfriend Collective (opens in new tab) RRP: $62 / £55 | Sizes: XXS-6XL | Skorts are the new must-have activewear item, so it pays to invest in a reliable piece that will last well. With built-in compressive shorts, hidden mesh pockets and side slits, this one has it all.

7. Banana Republic

(Image credit: Banana Republic)

It’s likely you’ve heard of the American fashion brand Gap, but are you aware the company also owns Banana Republic? If a utilitarian style is more your thing, then it’s worth taking a look. Originally launched to sell “safari-style” in the late '70s, it hasn’t ventured too far away from the genre. Expect a muted color palette of khakis, beiges, and tans that are easily adopted into any closet. With a little animal print thrown in for good measure - because it’s impossible not to be drawn to leopard spots, Banana Republic does grown-up adventure expertly. Mix smart jackets with slouchy trousers or silk scarves with shirts for safari chic.

Fashion editor's picks...

(opens in new tab) Banana Republic Heritage Explorer Pant View at Banana Republic (opens in new tab) RRP: $120 / £90 | Sizes: US: 0-20 / UK: 4-18 | A high-waist and wide-leg is one of fashion’s most flattering fits. We love the buckle detail and front pleats that give these cargo pants a smarter feel. Add some heeled boots to elongate your legs. (opens in new tab) Banana Republic Fringed Cardigan View at Banana Republic (opens in new tab) RRP: $220 / £184 | Sizes: XXS-XXL | A statement cardigan is just as useful for lazy days as it is for winter brunch outfit ideas. Available in a petite length, it won't swallow you or give too much of a boxy fit, while the cream keeps things chic. (opens in new tab) Banana Republic Maia Denim Skirt View at Banana Republic (opens in new tab) RRP: $130 / £109 | Sizes: US: 0-20, UK: 6-24 | Ideal for the denim trends 2023, this sleek, dark denim skirt has a matching shirt, to create a smart, co-ordinating ensemble. The flattering A-line fit and utilitarian front pockets make this skirt smart too.

8. Kate Spade New York

(Image credit: Kate Spade)

If it’s good enough for royalty, it’s good enough for us, and Kate Spade comes Princess approved. Kate Middleton’s dresses have been topping best-dressed lists for years and while she has worn American clothing brands on a number of occasions, this label is one Kate has worn on repeat. Founded by couple Kate and Andy Spade, it initially sold bright, colorful bags before expanding into clothing and accessories. It’s fun and feminine, often emblazoned with quirky slogans and motifs. From classic florals to cheeky lips, it’s a brand that embraces all things girly. While founder Kate sadly took her own life in 2018, her vision, playfulness, and creativity certainly live on.

Fashion editor's picks...

(opens in new tab) Kate Spade Poplin Riviera Top View at Kate Spade (opens in new tab) RRP: $236 / £195 | Sizes: US: XXS-XXL / UK: 2-20 | This gorgeous red is the perfect shade to brighten up winter outfit ideas. Style with jeans, heels and a teddy coat, or team with your best winter boots and a chunky knit cardigan for early spring. (opens in new tab) Kate Spade Faux Fur Coat View at Kate Spade (opens in new tab) RRP: $598 / £525 | Sizes: XXS-XXL | The best part about winter is undoubtedly the textured coats. We love the bow detail that works to cinch the waist as well as add extra flare. This statement zebra number is a stunning statement piece for this season. (opens in new tab) Kate Spade hearts sweatshirt View at Kate Spade (opens in new tab) RRP: $151 / £125 | Sizes: US: XXS-XXL | UK: 2-20 | This cute grey sweatshirt with embroidered hearts is made from soft and durable cotton. An ideal transitional piece, this light grey hue works throughout the seasons, for a cozy and relaxed look.

9. Rag & Bone

(Image credit: Rag & Bone)

Sitting at the higher end of American fashion brands, Rag & Bone has all the elements that make up an urban New York label. Slouchy tees and ripped jeans are the backbones of the brand, with many of the products still made in factories in the US. Marcus Wainwright, who originates from Britain, sits at the helm and it’s clear there is a British influence as the label mixes strongly tailored pieces with an understated edge. A shout-out must go to its quality leather pieces too. They are a higher cost but will last you for years, especially as leather looks better when a little distressed. The American-made clothing at Rag & Bone is loved by the likes of Jennifer Aniston and Katie Holmes, so it’s worth investing in some cool off-duty looks to bring the streets of New York to you.

Fashion editor's picks...

10. Gap

(Image credit: Gap)

Gap is a classic American clothing brand, but well-loved the world over. Known for its jeans and sweatshirts, it's the ideal place to head for stocking up on affordable basics, and is a must for an over-50s capsule wardrobe. While the monogram Gap hoodie remains one of the brand's most iconic pieces, they also have a great selection of denim across all categories, alongside brilliant everyday separates, often in a rainbow array of colors. For year-round classics, head to Gap for its never-ending edit of loungewear, Breton tops and staple outerwear.

Fashion editor's picks...

11. Patagonia

(Image credit: Patagonia)

One of the best sustainable clothing brands, Patagonia is an outdoor and lifestyle brand with plenty of heart. Making some of the best waterproof jackets, great hiking gear, and even stylish and eco-friendly swimwear, Patagonia is very much in the business of slow fashion. Transparency is key for the brand and they guarantee everything they make, donate for everything you buy and unlike other labels, they're not about selling you more, just what you need and making sure that it will last too, and if it needs repair, they help there as well.

Fashion editor's picks...

(opens in new tab) Patagonia Maipo 7/8 Workout Tights View at Patagonia (opens in new tab) RRP: $89 / £80 | Sizes: US: XXS-XXL / UK: XS-XL | From hiking to yoga and everything else in between, these leggings are made with NetPlus® 81% postconsumer recycled nylon - made from recycled fishing nets to help reduce ocean plastic pollution. (opens in new tab) Patagonia Slate Sky Green Jacket View at Patagonia (opens in new tab) RRP: $169 / £180 | Sizes: US: XXS-XXL / UK: XS-XL | This simple and sleek waterproof zip-front jacket offers fantastic performance against the elements. Using 3-layer H2No™ Performance Standard technology it's waterproof and breathable. (opens in new tab) Patagonia Retro Pile Fleece View at Patagonia (opens in new tab) RRP: $149 / £140 | Sizes: XS-XXL | One of the best fleeces for women, this cozy camel sweater also works as a jacket, and is perfect for casual winter days. Throw on with your workout getup, or team with jeans and a slouchy tee for coffee dates.

12. Torrid

(Image credit: Torrid)

Browse all clothing at Torrid from $19.50 (opens in new tab) (international shipping available)

Torrid is one of the best plus size clothing brands. Using lots of different plus size models and some of the best fashion bloggers on its platform, so you can see how the clothes actually look on fuller figures. The collections are packed with trend-led styles that won't break the bank. With multiple categories, including the best plus size swimwear, great denim, work clothes, party wear, and it's one of the best plus size lingerie brands too. There is really nothing you can't find at this curve-friendly brand. They regularly collaborate with designers and influencers such as runway designer Betsey Johnson, giving plus size women an opportunity to wear fashion-forward pieces.

A Complete List of 25 Fast Fashion Brands to Avoid and Why




In the age of social media, it’s all too easy to find ourselves being influenced by our peers, as well as celebrities and models.

The result of all of this is the fast creation of new trends, which appear in our favorite stores at lightning-quick speed.

And the clothes are so cheap to buy, we often find ourselves picking up an item we love in every single color.

What are Fast Fashion Brands?

Fast fashion describes low-cost designs that are quickly transferred from the catwalk to clothing stores.

Years ago, there were four fashion ‘trend seasons’ per year, to coincide with the actual seasons.

But nowadays, different trends are introduced much more often – sometimes two or three times per month.

So, how can you spot fast fashion brands? Here are four of the main fast fashion signs:

Are they quick to release clothes after a trend is seen on the catwalk or modeled by a celebrity or social media influencer?

Are their clothes produced in big factories where workers are paid unfair wages?

Do you feel pressured to buy their clothing due to limited availability?

Are the clothes made from cheap, poor quality materials?

Want to find out if your favorite clothing brand or store sells fast fashion?

Read on to find out more about the key culprits, here are 25 fast fashion brands to avoid and why:

Biggest Fast Fashion Brands


This is a Japanese brand that offers casual clothing. They operate in Japan and other international markets

Why shouldn’t you shop there? Uniqlo has been hit by a number of controversies in recent years.

In 2015, several labor rights violations were reported from one of their suppliers in China.

In 2016, it was alleged that Uniqlo still expected staff to work “excessive overtime” for low rates of pay, in dangerous conditions that had a culture of bullying and harassment.


This Spanish brand sells women’s clothing. It was developed back in 1994, but in 1999 they were taken over by the Inditex group.

They have over 900 stores worldwide and have been described as Zara’s trendy little sister’.

Keep reading and you’ll see the name Inditex’ mentioned many times.

They are a company that has been plagued by accusations of poor working conditions and unfair wages.


Originally known as Top Shop, this multinational fashion brand sells clothes, footwear, cosmetics and accessories.

There are 500 Topshop outlets in the world, including 300 in the UK.

It’s part of Arcadia Group Ltd. which also owns other high street clothing retailers including Dorothy Perkins, Evans, Wallis, Burton and out-of-town retailer Outfit.

Why should you avoid them?

On more than one occasion, they’ve shown they are willing to prioritize profit over their people, with workers often being treated unfairly.


Known as Penney’s in the Republic of Ireland, Primark is an Irish fashion retailer with headquarters in Dublin.

They sell clothes for all age groups, including baby and toddler wear.

Unlike some of the other fast fashion stores, they also sell homeware and confectionery.

There are over 350 stores in 12 countries around the world.

Reasons not to buy from them?

Back in June 2014, labels stitched with SOS messages were found in items bought from a store in Swansea.

Primark denied any wrongdoing and branded these messages a hoax, but how can we be sure?

Especially when in June 2014, a customer from Ireland found another SOS note from a Chinese prison which alleged prisoners were made to work ‘like oxen’ for 15 hours a day.

Rip Curl

This retailer designs and makes surfing sportswear (aka board wear).

They’re also a major sponsor in the world of athletics.

They have shops worldwide, including 61 in Australia & New Zealand, 29 in North America and 55 in Europe.

Why should you avoid them? Their workshop is in North Korea and they’ve been accused of modern slavery.

USA Fast Fashion Brands

Victoria’s Secret

An American designer, creator, and marketer of lingerie, women’s clothing, and beauty items.

This is the biggest retailer of lingerie in the USA.

Reasons not to buy from them?

Too many to list.

They include formaldehyde lawsuits, child labor, allegations of transphobia, sexual harassment of their models…

Urban Outfitters

Targeted at young adults, UO offers clothing, footwear, beauty products, active wear & equipment, home ware and music including vinyl and cassettes.

Why should you avoid them?

Their staff aren’t paid a living wage (they have even been caught asking staff to work for free on weekends – in the US!

So imagine what they might be doing in countries without much in the way of employment laws?)

They still use A LOT of synthetic fabrics, too.


As well as fashion for men and women GUESS also sells accessories including jewelry, watches, and fragrances.

Reasons not to buy from them?

Back in the 1980s, GUESS’s image was damaged after they made headlines due to allegations of sweatshop labor.

And in the early nineties, GUESS was revealed to have failed to pay their staff the minimum wage.

Instead of facing court proceedings, they chose to pay over $500k out as backpay to the staff affected.

In 2009, Gucci accused them of trademark infringement and tried to sue GUESS for $221 million.

In the end, they received $4.7 million.


This is an American worldwide retailer for clothing and accessories.

Their headquarters are in San Francisco.

They have over 3500 stores worldwide, with around 2400 in the US alone.

Why shouldn’t you shop here?

They’ve had more than their fair share of labor controversies.

In the past they’ve hit the headlines for not paying their staff for overtime, subjecting employees to forced abortion and unsafe working conditions.

During May 2006, employees of one of GAP’s suppliers revealed they had been working over 100 hours per week and they hadn’t been paid for six months.

Some staff even accused the management of sexual misconduct.

By May 2018, GAP had ended their business relationship with this supplier (Western Factory).

Fashion Nova

This company is based in the heart of downtown Los Angeles.

They have five retail locations in Southern California.

In 2018, they were the number 1 most-searched for fashion brand on Google.

Much of their success comes down to their strong social media presence on platforms like Facebook and Instagram.

Reasons not to buy from them?

While the clothes might be cheap, you get what you pay for – the quality is very poor.

UK Fast Fashion Brands


This is an online-only retailer, aimed at customers aged between 16 and 30.

They offer a range of products including own-brand garments.

There are over 36,000 products on offer at any one time.

Why should you avoid them?

In 2018, they were named and shamed in Parliament for selling £5 dresses of such poor quality, charity shops wouldn’t be willing to resell them.

They were also criticized for encouraging the UK’s throwaway clothes culture.

Pretty Little Thing

Owned by Boohoo Group, this UK-based fashion brand is aimed at 14-24-year-old women.

Their main headquarters are in Manchester, UK, but they have offices in London and Los Angeles too.

Reasons not to buy from them?

Earlier in 2019, they were accused of removing labels from cheaper branded clothing and re-selling as their own – for double the price.

For example, one customer claimed she had bought a pair of jogging bottoms for £20.

When they arrived, they had a PLT label stitched into the seam, but she found the remains of a Fruit of the Loom (very cheap, basic clothing brand) label on the other side.

They also seem to ‘recycle’ ranges when it comes to celebrity-endorsed lines.

Ex-Love Islander Molly-Mae Hague launched ‘her’ range – but customers insisted it had already been available on the website for some time.

New Look

This is one of the original UK fast fashion brands. They first opened in 1969 as a single fashion store.

Nowadays, they’re a global chain with 895 stores around the world.

Why should you avoid shopping there?

In 2018, New Look had some financial difficulties, so they said they would be cutting their prices.

But to do so, they must have been cutting corners somewhere.

Plus, they still use animal products like leather, down, and exotic animal fur.


This is a UK-based, multi-channel brand that sells clothes to appeal to women aged 16-35.

They have ranges to suit all shapes and sizes, including tall, petite, and plus size.

Recently, they’ve launched a menswear brand, ‘Mennace’.

Reasons to avoid buying from them?

In 2017, it was found that the brand had illegally used fur from cats, raccoon dogs, and rabbits in the production of shoes.

And in 2019, they hit the headlines for selling a £1 bikini while ‘celebrating ten years of empowering women’.

We’re pretty sure women working in their factories don’t feel very empowered working for less than £1 per day.


This brand is now part of the Edinburgh Woollen Mill Group.

They have over 400 Peacocks shops in the UK and more than 200 stores located in Europe.

When they first opened, they sold home goods and essential clothing.

These days, they’ve re-branded as a ‘value fashion store’.

Why shouldn’t you shop there?

More of the same. Poor quality clothing, low paid staff.

Oh, and in 2018 they sold an ‘inflatable perfect women’ described as ‘sexy’ and ‘nag free’.

Pretty misogynistic if you ask us.

European Fast Fashion Brands


This brand offers women’s, men’s, and children’s clothing collections.

Their biggest market is in Spain, but Istanbul in Turkey has the highest number of Mango stores.

Why should you avoid them?

In 2013, an eight-story commercial building in Bangladesh collapsed.

It housed several garment factories, shops, and a bank, employing about 5000 people.

The collapse led to the death of over 1000 people and leftover 2400 injured.

Out of the 29 brands which were identified as using products from the factories, only 9 attended meetings to agree to compensation for the victims.

Mango wasn’t one of them.


This Spanish clothing retailer specializes in homeware and women’s underwear.

Their headquarters are in Catalonia and they have 650 stores around the world – 190 of which are in Spain.

Should you avoid them?

Yes. More low quality, cheap garments made by staff working in questionable environments.

Massimo Dutti

Although it sounds Italian, this is a Spanish company.

Originally, they sold men’s clothing, but they now sell women’s and children’s clothes, plus a range of perfumes.

They have 781 stores across 75 different countries.

Why shouldn’t you shop here?

They’re owned by Inditex Group (need we say more) and they sell cheap, low-quality clothing that only serves to fuel the throwaway society.


Did you know this stands for Hennes & Mauritz? No? Well, now you do!

This is a Swedish multinational retail company which sells fashion products for adults and children.

With over 3,500 stores in 57 countries, this is the second biggest global clothing retailer.

Reasons not to buy from them?

Their staff receives low wages – and the company has also been accused of ‘copying models from high-end brands’.


This Spanish clothing retailer offers fast-fashion products for adults and children, including clothing, shoes, accessories, swimwear, perfume, and beauty products.

In 2017, they offered 20 clothing collections, with around 12,000 designs being sold each year.

Rumor has it that Zara only needs a week to design and produce a new product and get it into stores.

The industry average? Six months.

That’s what we mean by fast fashion.

Zara has over 2000 stores in almost 100 different countries.

Why should you avoid them?

They’ve been accused of subjecting workers in Brazil to slave-like working conditions.

Most Popular Fast Fashion Brands


Also known as “the three stripes company”, Adidas was founded in Germany.

They design and make footwear, clothes, and accessories.

They’re the biggest manufacturer of sportswear in Europe and come second only to Nike when it comes to international manufacturers.

Reasons to avoid buying from them?

Well, when it comes to labor conditions and sustainability, they don’t fare too badly.

But they are still producing a large number of fashion garments – and most of them are not made using sustainable materials.

Plus, they still use animal products like wool, down, and leather in the creation of their products.


This brand name is an acronym of “as seen on screen”.

They are a British online-only retailer selling fashion products and cosmetics.

They sell more than 850 brands plus their own brand items.

They ship products to 196 countries and have a popular mobile shopping app.

They found themselves under scrutiny in 2019 after posting an image on social media depicting one of their models wearing a dress held together with bulldog’ clips.

Many of their followers said doing things like this would have a huge impact on youngsters battling body image issues and questioned why they didn’t just:

a) find a model to fit the dress

b) find a dress to fit the model.


This retail chain sells clothes and accessories influenced by popular culture.

Primarily, their products are aimed at people who are interested in gaming and rock music.

They’ve sponsored a number of music events such as Ozzfest, Sounds of the Underground, and the Taste of Chaos tour.

Why should you avoid them? They offer more of the same – poor quality garments which don’t last.


This online retailer offers clothing, beauty products, and accessories for men, women, and kids.

They also offer a plus-size range.

Reasons not to buy from them?

Like many other companies, they take images from high-end fashion retailers. Then they try to reproduce these items as cheaply as possible.

But what you end up receiving rarely looks anything like the picture you saw on the website.

Needless to say, they’ve found themselves in a lot of trouble for copyright infringement and reproducing photos of influencers and celebrities without permission.

Oh, and they don’t give much away about their impact on animals and our world.

Nasty Gal

This online retailer sells women’s clothing, shoes, and accessories.

Once again, they don’t tell consumers much about the impact their operations have on the planet, animals, and humans.

How to Avoid Fast Fashion

There is nothing wrong with wanting to buy a new outfit and the prices can seem enticing.

But while fast fashion might seem cheap, there is a fast fashion environmental impact, so it comes at a cost.

Looking for ways to avoid fast fashion? Try our tips:

Disclaimer: Below may contain affiliate links, where I may earn a small commission. I only recommend products that I use and love at no cost to you.

Buy from sustainable clothing brands:

There are plenty out there, including:

I love their simple and ethical pieces

Love their minimalistic style watches

Awake Natural

The best eco-friendly hair and skincare brand on the market

I love their comfortable and classic shoes

They make classic sustainable jeans

Don’t buy so much ‘stuff’.

Even the most ethical fashion retailers make some kind of environmental footprint.

If buying clothes makes you happy, try to find something else to bring you joy instead.

Look for better quality clothing

When you do decide to buy, run a few quick tests to check the quality.

Look at the stitching, hold it up to a bright light to check it’s not see-through, make sure zippers are marked with “YKK” and check if there are any spare buttons or thread attached.

It won’t take you long and is a great way to make sure you’re spending your hard-earned cash wisely.

Shop in thrift stores or charity shops

Or check out the listings on eBay. You might even find a bargain!

Share and swap clothes with friends

Got a friend or family member who wears the same size as you?

Consider buying garments you can share.

You’ll cut your own costs as well as reducing your environmental impact.

Rent clothes for special occasions

If you need a cocktail dress or ball gown, why not think about hiring one?

Chances are, you’ll only be wearing it once anyway.

Have you got a favorite “slow” fashion brand? Let us know in the comments.


References & Further Reading





popular clothing brand the most popular clothing brand

There’s no doubt about it: clothing is one of the most popular items in our lives. Whether we’re dressing for work or just going out, we’re always looking for something to wear. And, with so many different clothing brands available, it can be hard to decide which one to go for.

The History of a Clothing brand

The history of a clothing brand starts with an idea. For H&M, it was to provide affordable and accessible fashion that anyone could wear. In 1969, they opened their first store outside of Sweden, in Copenhagen. A few years later, they opened their first overseas store in Tokyo. Today, H&M operates over 1,500 stores across 48 countries and has annual revenue of over $23 billion.

H&M is known for its simple design and affordable prices. The brand has always relied on fast fashion – producing new collections often several times a year – to stay afloat in a competitive market. To keep up with consumer demand for new styles and products, H&M has developed its own line of clothing and accessories – such as the Monki line – which it sells online and in select stores worldwide.

What makes a popular clothing brand?

Popularity of a clothing brand is subjective, but there are some factors that often contribute to a clothing brand’s popularity. Some popular brands have a loyal following because of their unique design or because of the quality of their products. Others become popular for embodying a certain style or trend, and eventually many people begin buying their products simply because they are associated with that particular fashion trend. Still other brands become popular for specific events or occasions, such as the launch of a new collection or the release of a new movie.

Why are some brands more popular than others?

There are many factors that go into determining which brands are more popular than others. Some of these factors may include the quality of the product, how popular the brand is among certain demographics, and how accessible the brand is. However, there are some specific reasons why certain clothing brands are more popular than others.

One reason why some clothing brands are more popular than others is because they offer high-quality products at affordable prices. For example, Nike is a well-known and popular brand for athletic apparel because their products are known for being durable and functional. In contrast, some low-quality clothing brands may sell items that are not representative of their quality standards or may be too expensive for many consumers to afford.

Another reason why some clothing brands are more popular than others is because they appeal to different demographics. For instance, Nike appeals to athletes while Adidas appeals to fashion enthusiasts. Both brands have loyal followings that continue to purchase their products even in times of economic hardship. This type of consumer loyalty is something that other less-popular brands cannot boast about.

Additionally, certain clothing brands are more accessible than others depending on where you live and what type of language you speak. For example, H&M is a Clothing Store that primarily sells affordable clothes made from sustainable materials such as organic cotton and recycled materials. Their clothes can be found in most countries around the world, but they generally do not carry as many designer labels as some other stores do.

History of the most popular clothing brand

The history of the most popular clothing brand is as old as human civilization itself. Early man may have worn animal skins to keep warm, but it wasn’t until people started producing textiles that clothing began to take on its modern form. The first woven fabric was probably a simple sackcloth made from sheep or goat hair. Over time, different materials were used to weave cloth, including cotton and linen.

As trade grew between cultures, clothes began to take on a more symbolic meaning. Wearing clothing showed that you belonged to a certain social group or tribe, and could be used to communicate political messages as well. For example, during the Roman Empire, wealthy citizens would wear brightly colored fabrics to show their wealth and status.

As civilizations began to fall apart, people started wearing whatever they could find. This included clothes made from unusual materials like leather and fur. As trade routes reopened after the fall of the Roman Empire, merchants brought new styles of clothing back with them. These new styles eventually became popularized by the upper class in each culture, and eventually spread throughout society.

Today’s most popular clothing brand originated in Italy in the 1700s. Giorgio Armani designed his first pair of pants in 1783, but they didn’t become popular until several years later when a wealthy aristocrat named Count Vittorio Emanuele Corsini put them on and admired how flattering they looked. He quickly ordered more pairs for himself and his friends, and soon

Most Popular Clothing Brands in America

According to Forbes, the most popular clothing brands in America are Nike, Adidas, and Under Armour. These three brands account for over one-third of all clothing sales in the United States. In second place is American Eagle with 16 percent of the market share.

Other notable clothing brands include Lululemon, Old Navy, and Gap. Each of these companies has a loyal following among American shoppers.

What is H&M?

The H&M clothing brand was founded in 1947 by the two brothers,HM Kimared and Hamed Maghrabi. Originally a clothier and retailer, it quickly became a popular global fashion brand with outlets in more than 100 countries. The range of its clothing is extensive, from clothes for everyday wear to evening dresses and accessories. The brand’s collections are updated regularly, with new arrivals coming all the time.

History of H&M

local farmers and fabric stores. In the early days, they were considered a second-tier player in the clothing industry behind established brands like Max Mara and Aka. However, H&M’s dedication to high quality at low prices proved to be a winning formula, and the company quickly became one of the most popular apparel brands in the world.

Today, H&M is a global retailer with over 1,500 stores worldwide. The company’s flagship store in Stockholm is one of the busiest shopping destinations in Scandinavia, and its products can be found on sale at nearly every major department store across the globe. H&M is especially well-known for its inexpensive but stylish clothing options for both men and women, as well as its affordable accessories line.

H&M has made significant contributions to fashion throughout its history, helping to popularize styles such as JNCO jeans and skin-tight leggings. The brand has also been instrumental in bringing affordable fashion options to underserved markets around the world, including countries in Africa, Southeast Asia, and Latin America. Thanks to its continued dedication to innovation and quality customer service, H&M is widely regarded as one of the most successful clothing brands in history.


The most popular clothing brand is probably Nike. Nike enjoys a large market share among sports apparel brands. In fact, Nike is the second largest sportswear company in the world, behind Adidas. Other leading clothing brands include Reebok, Under Armour, and Puma.

Marketing Strategy

Given that clothing is such a personal purchase, it can be difficult to come up with a marketing strategy that appeals to all shoppers. However, there are a few common themes that often appear in successful marketing campaigns for clothing brands.

One popular approach is to focus on niche markets. For example, Gap focuses its marketing efforts on young adults and families with children. This approach allows the brand to target specific customer segments with tailored messages and ads.

Another common strategy is targeted advertising. This involves placing ads in specific media outlets or on sites frequented by specific groups of consumers. For example, Nike has placed ads in sports magazines and online forums frequented by exercisers and fitness fans.

Finally, many clothing brands use social media as a way to connect with customers and promote their products. For example, H&M uses Instagram to post fun and stylish photos of its clothing line as well as behind-the-scenes glimpses of how the garments are made.

We all know that popular clothing brands often come with a hefty price tag. However, there are some great affordable options out there if you’re looking for style that won’t break the bank. From jeans to shirts, these 10 brands offer stylish garments at an affordable price point. So what are you waiting for? Check them out and see which one suits your style the best!

H&M was founded in 1947 in Sweden by Erna Solberg and her husband, Mr. H&M. When they started the company, they only sold cloths and notions to

Maryan Barbara
Maryan Barbara

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