Clothes and men's and ladies fashions in the 1950's prices and examples

Women's Role: Fashion, Body Image and Consumerism

Because of the end of World War II and the economic boom, men were sent back to work in record numbers. This meant that two of the primary driving forces behind the consumerism of the 1950s were housewives and the baby boom. In nearly all of the department store catalogs used to compile this section on fashion of the 1950's marketing was geared towards women. Descriptions of clothing included subtle cues that certain clothing and fashionable looks would help women either please their husbands or help them find a husband. Even the descriptions of men's clothing indicated that women would most likely be choosing and purchasing the clothing for their husbands. There was also a certain way that women were expected to look.

Fashion started to emphasize conformity in the way people should look. Women were sold on a certain body shape that would best fit the latest fashions and that shape was a thin waist with defined hips and a larger but very defined and shapely bust. Compared to today's standards that feature extremely thin and very tall models, that image might seem more attainable and more natural for most women, but it still placed a lot of pressure on women and girls during the decade to conform to an idealized beauty standard. Corsets, controllers and bustiere tops were standard beauty fare and latex and nylon slimmers were heavily marketed towards women. Bras and bust paddings that helped achieve that defined and almost cone-like shape for busts were also in abundance. The choice and variety of clothing made in "stout" sizes and for older women also started to fade into the background.

Fifties fashion also helped to define a woman's place in society, especially for wives. Five different types of outfits began to emerge for women during the decade, each with a definite and rigid purpose. Women's clothing could for the first time be easily sorted into clothing for housework or lounging around the home, going out to run errands or conduct business, maternity wear, party-appropriate clothing for social gatherings, or, for women of a lower socio-economic station than the emerging middle class, work uniforms. These different styles were meant to impress and please others including husbands, neighbors, friends and employers, with much less emphasis on whether these fashions expressed the individual identity of the women who wore them.

Children’s Clothing Accessories & Other Clothes Market Report, 2028

Report Overview

The global children’s clothing accessories and other clothes market size was valued at USD 25.63 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.1% from 2021 to 2028. The market growth can be accredited to the growing demand for children’s clothing accessories from develop ingnations. The market for children’s clothing accessories is one of the supreme profitable segments in the apparel industry. In the past few years, parents have shown an upward inclination towards branded apparel over local brands and a desire to have various clothes for their kids at reasonable pricing. Furthermore, a rise in child population density index and an upsurge in disposable income are some of the crucial factors fueling the market growth. Growing innovation, product customization, and affordable pricing are propelling the market growth globally.

Correspondingly, ever-growing e-commerce platforms are also playing the main role in the growth of the children’s clothing accessories industry. In addition, the increasing influence of celebrities and social media on children and their parents has exhilarated the industry to advance with the changing trends. The fashion industry is making determined efforts to achieve the goal of presenting and imbibing the culture of unisex fashion, which will be suitable for kids. This is expected to generate revenue in this market during the forecast period.

The growing investment by market players to introduce the latest fashion trends and new sustainable products is further projected to boost the industry sales. However, sustainability issues such as extreme pollution, energy consumption, and wastage are leading to the implementation of stringent government regulations on this industry, which may hamper the growth of the market.

The apparel market witnessed a substantial decline owing to the closure of retailing sectors and factories triggered by the COVID-19 pandemic. Furthermore, the termination of public events affected the growth of this market. However, the online selling channel becamethe solitary support to the market growth.

Type Insights

The shawls and scarves segment accounted for the largest revenue share of more than 35.0% in 2020. This growth is credited to the increasing demand for these products in cooler regions. Though, unexpected changes in weather, coupled with depreciating environmental conditions, have augmented the sales of shawls and scarves across the world. All these factors are anticipated to drive the segment in the coming years.

The gloves segment is expected to expand at a CAGR of 4.2% from 2021 to 2028 owing to the increasing demand in developed economies, which can be attributed to the growing trend of gloves among children.

Distribution Channel Insights

The offline segment accounted for the largest revenue share of more than 70.0% in 2020. The segment includes specialty stores, hypermarkets, supermarkets, independent retail stores, etc. The framework of the organized retail sector is expected to enhance the demand for children’s clothing accessories in the coming years. In addition, the rapidly growing organized retail sector in developing economies, such as China, Brazil, and India, is anticipated to boost the product demand during the forecast period.

The online segment will register the fastest CAGR of 4.7% from 2021 to 2028. This can be attributed to the growing popularity and usage of e-commerce platforms. Major manufacturers are partnering with online retailers intending to reach out to new buyers. Moreover, an upsurge in sales of children’s clothing accessories and other clothes is mainly through company-owned websites and other e-commerce platforms, such as Amazon and Walmart, which, in turn,is projected to propel the growth of the online distribution channel segment during the forecast period.

Regional Insights

Asia Pacific led the global market with a revenue share of over 35.0% in 2020. This growth is due to the rise in the child population, especially in emerging countries like China and India. Rising household incomes and robust economic growth are anticipated to escalate consumer spending on children’s clothing accessories. Furthermore, there has been significant demand for sustainable clothing in this region. This, in turn, will drive the regional market over the forecast period.

North America is expected to register the fastest growth rate of 5.3% from 2021 to 2028 owing to the growing demand for shawls and scarves. Furthermore, upward sales of sustainable and eco-friendly kid’s clothing accessories are majorly driving the regional market.

Key Companies & Market Share Insights

Key players are focusing on R&D and introducing the latest trending products such as sustainable, recyclable, and eco-friendly children’s clothing accessories to meet the increasing product demand and government regulations. Moreover, market players are investing in new manufacturing plants to upturn the production capacity and collaborating with regional, small-scale manufacturers to intensify the geographical reach and client base. Some prominent players in the global children’s clothing accessories and other clothes market include:

Zara SA

Hennes&Mauritz AB

Adidas AG

Nike Inc.

Puma SE


Marks & Spencer Group Plc.

Uniqlo Co. Ltd.

The Children's Place Inc.

Vineyard Vines

Brackish Brand


Children’s Clothing Accessories and Other Clothes Market Report Scope

Report Attribute Details Market size value in 2021 USD 26.50 billion Revenue forecast in 2028 USD 35.17 billion Growth rate CAGR of 4.1% from 2021 to 2028 Base year for estimation 2020 Historical data 2017 - 2019 Forecast period 2021 - 2028 Quantitative units Revenue in USD million/billion and CAGR from 2021 to 2028 Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends Segments covered Type, distribution channel, region Regional scope North America; Europe; Asia Pacific; Central & South America; Middle East & Africa Country scope U.S.; Canada; Germany; U.K.; France; China; India; Japan;Brazil; Argentina; Saudi Arabia; South Africa Key companies profiled Zara SA; Hennes&Mauritz AB; Adidas AG; Nike Inc.; Puma SE; NEXT Plc.; Marks & Spencer Group Plc.; Uniqlo Co. Ltd.; The Children's Place Inc.; Vineyard Vines; Brackish Brand; Battistoni Customization scope Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Million Insights has segmented the global children’s clothing accessories & other clothes market report on the basis of type, distribution channel, and region:

Purpose of Clothing

Clothing is mainly used to cover our bodies, make us look more elegant and also to express where we are going. For eg. There are casual wears, party wears, official wear, sportswear etc. But there are also other reasons for us to wear clothes like protection, comfort. We wear particular clothes for social or psychological reasons.

Quiet often clothes tell a lot about a person I,e it exposes the personality of a person to some extent. We also have clothes based on different religion, caste, creed or country Clothing, food, and shelter are some of the basic important needs of mankind. Clothing is a complex but fascinating part of everyone’s life. Let’s us analyze as to why we wear clothes.

Protection First and most important reason for our clothing is it provides protection from heat cold, wind, and rain. We all know extreme weathers can affect our skin and body. Since our skin is open and uncovered these extreme weathers can easily affect our skin for eg. Too much cold can make our skin itchy and cracked; too much sun can tan our skin. Therefore there is a need for us to protect ourselves from such conditions. It absorbs perspiration, prevents sudden chills, and acts as a buffer between your body and accidental burns, scratches, and rough surfaces. The right garments can insulate your body against extremely hot or extremely cold temperatures. People who live in extreme cold weathers dress in heavy coats made of fur so that they can keep their body and thus survive the harsh weather; whereas in deserts, nomads protect themselves from the hot sun from dehydrating their bodies by covering up with long flowing robes and headdresses.

Safety Second most important reason for us to wear clothes is to protect ourselves from any possible injury. For eg some jobs like firefighters, some sportsmen like cycling etc. Wear particular clothing for safety reasons. In today’s world, some of our jobs are really very hazardous which requires safety measures like wearing proper clothing. Thus clothes offer safety, in fact, some of the clothing is specially termed as “safety” to identify them from regular clothing. Fire-fighters wear asbestos clothing in hazardous situations. Police officers wear bulletproof vests. Road workers wear fluorescent orange vests so that drivers can see them easily and prevent accidents.

Uniforms Uniform is a specific cloth worn by all the people of an organization thereby making it easy to identify which organization one belongs to. Uniforms provide an instant image for the group. For example, Workers of textile industry have a specific uniform, students of a school have their special uniform differentiating them from the students of the other schools, people working in government organizations has a particular uniform in sports like football, cricket each team has a specific uniform for their members. In certain occupation specific has to be worn like, members of the police, restaurant workers, airline personnel, and hotel staff also wear a special uniform. These uniforms help to identify the worker to their customers, as well as create an image for the company.

Style and Color Some occupation or schools require a preset style and color of clothing that means the same style with a different color is not allowed. E.g. the police uniform, the Navy or Army uniforms etc. These color and style has been followed since long years and is still continuing. Many people wear special styles and colors of clothing for special occasions in their lives like in a Catholic wedding the brides always wear white gowns.

Status Clothes are one of the important factors that represent the status symbol of an individual. In olden days the kings and queens had a specific style of dressing which was very unique from the other people, which made it easier to identify them and understand their status. In today’s world in an official meeting, the official wears like suits and coat that too of a reputed company or brand represents the status of every individual. Some of the things representing high-status today are designer clothes, designer jewelry, fur coats, pure leather item, cost of classy fabrics etc. because these items tend to be more expensive than others.

Sanitation Clothes made of a particular quality is used by people working in some special jobs like chefs who work in the kitchen have to wear an apron, a hat and a mask while cooking so that the food they make remains hygienic and is not contaminated. Also, people working in a food factory have to follow similar dressing code. Surgeons to have to follow a dressing code and use disposable gloves, face mask, cap, and aprons in order to avoid contamination.

Decoration Every individual loves to look good therefore each one of try to decorate ourselves with a certain style of clothing, jewelry, and cosmetics which help in enhancing our appearance and personality. We decorate ourselves based on the situations. This kind of dressing tells a lot about the individual. Adornment, or decoration, also helps people to express their uniqueness and creativity.

Modesty We all live in a society which has preset unwritten rules as to how an individual should or should not dress and all of us invariably follow those rules. Like if you go for a morning or burial you wear black or white clothes but you will never wear a colored or fancy dress. Modesty refers to what people feel is the proper way for clothing to cover the body. A different group of people follows different standards of modesty.

Insignias Insignias are badges or emblems that show membership in a group. Patches or emblems can be worn on jackets or blazer pockets. A school letter with a sports pin can be worn on a jacket or sweater to indicate participation in athletics.

Maryan Barbara
Maryan Barbara

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