Social Style: 15 Fashion Trends Popularised By TikTok

We know what you’re going to say: TikTok is for teens and twenty-somethings. Not so fast. While the social media video app is undeniably dominated by Gen Z, it has been steadily widening its appeal, especially as the pandemic forced people of all ages to seek social connection through their screens. In fact, users aged 30-49 constituted just over 40% of TikTok’s US usership in March 2021, with the upward trend expected to hold true among millennials.

So whether you’re a sceptic, a convert or a dyed-in-the-wool fan of the popular platform, there’s no denying its growing influence on everything from music to politics and, yes, fashion. Should you need a reason to give TikTok a(nother) try, check out these fun viral fashion trends.

15 Fashion Trends That Will Never Go Out Of Style

Manish Mishra

Fashion is cyclical. Trends come and go. Yet, there are a few iconic moments that remain beautifully etched in fashion history. With HELLO! clocking 15 years of irresistible glamour, here’s looking at some of the epoch-defining, seminal trends that remain relevant decades after decades…

Bell-Bottoms

Flared dramatically from the bottom of the calf and cut with curved hems, these jeans first made their presence felt during the ‘60s youthquake in London. Later in the 1970s, the likes of Sonny and Cher wore them for their appearances on an array of TV shows. Crafted from denim, cotton and satin polyester, they epitomised the groovy swinging spirit of the era. In the ‘90s, they made their presence felt with a boot cut or boot leg variation, with edited flares. Cut to the present. Designers like Gabriela Hearst, Givenchy and Gucci have showcased chic yet fun iterations of bell-bottoms in vibrant wool twill and with a focus on comfort-fit tailoring.

The Naked Dress

Nothing comes close to the head-turning, epochal naked dress. This sensual garment, realised in sheer fabrics or crafted with cut-out detailings, remains emblematic of seduction and body positivity. It was Marilyn Monroe who ensconced the naked dress on the map in 1962. Diaphanous and encrusted with 2,500 rhinestones, this remains one of the most game-changing looks. Later, icons like Cher, Kate Moss, Jennifer Lopez, Rihanna and Beyoncé rekindled its seasonless, titillating appeal with their daring take. Of late, designers have recontextualised it in their own handwriting — while Gucci reinterpreted it in a tulle lingerie-inspired format, Jacquemus toyed with it in a ruched up, beach chic variation; Balenciaga and Givenchy, on the other hand, treated it with a crystal embellished texturing. Looks like the classic is here to stay!

Logomania

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In the ’20s, Coco Chanel put her couture house on the luxury map by embellishing her bags, shoes and dresses with interlocking Cs. Symbolising instant brand recognition and luxury, the logo trend never faded out — be it Dior’s saddle flashing the dangling D, or Gucci’s GG canvas duffle bags or Hermès ‘H’ emblazoned on its belts. However, it was during the hip-hop movement in the ’80s and ’90s, when Harlem-based designer Dapper Dan started screen-printing leather goods with logos from Fendi, Gucci and Louis Vuitton that logomania propelled into street consciousness. The past few seasons, which include couture, ready-to-wear, resort wear and pre-fall, have seen designers and luxury conglomerates leaving no stone unturned to pepper their goods with logos. In fact, Gucci’s recently unveiled Blondie bag features the interlocking G detail from the ’70s, and Louis Vuitton’s new spin on the Speedy comes in monogram jacquard denim.

The LBD

Coco Chanel had once said, “I imposed black; it’s still going strong today, for black wipes out everything else around.” After she gifted women with the century’s most minimal and functional Little Black Dress, or LBD, it became a uniform for all women of taste. And who can forget Dior’s New Look silhouette! His full skirts and cinched waists gave the LBD a feminine update. In 1961, Audrey Hepburn’s Givenchy LBD in Breakfast At Tiffany’s became synonymous with Hollywood glamour and romance. Season after season, the LBD gets a fresh and quirky update, reimagined in chainmail fabrics, lace, leather, chiffon, and georgette.

Platform Heels

Platforms made their presence felt in the US and Europe from 1930 to 1950. Iconic French actor Marlene Dietrich got a pair designed for her in the early ’30s by Moshe (Morris) Kimel, a Jewish designer. French shoemaker Roger Vivier sketched a platform sandal in 1937, which Elsa Schiaparelli used in one of her collections. Later, Salvatore Ferragamo unveiled The Rainbow, a platform custom-made for Judy Garland. The disco era saw them eclipsing nightclubs, with Gene Simmons and David Bowie lending them gravitas. In the early ’90s, Vivienne Westwood introduced the Super Elevated Gillie, which came with nine-inch heels that supermodel Naomi Campbell wore when she fell on the ramp in 1993. By the late ’90s, the Spice Girls embraced them with elan. Currently, with Y2K styles making a comeback, platform mules, clogs and flip-flops are having a moment, as seen on Gen Z influencers.

The Fanny Pack

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Easily the oldest fashion accessory, the fanny pack first appeared about 5,000 years ago as part of the wardrobe of Ötzi, aka the Iceman, whose mummified body was discovered in the Ötzal Alps between Germany and Austria. For fall 1994, Karl Lagerfeld at Chanel made this utilitarian accessory high fashion as he reinterpreted it in quilted black lambskin. During the ’90s, Supreme, Gucci and Louis Vuitton began experimenting with cross-body fanny packs, or bum bags. And of late, labels like Alyx and Dior Men made them more stylised with couture-finish detailing.

Mom Jeans

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First made fashionable in the late ’80s and early ’90s, and later in the late ’90s and 2000s, these high-waist denims got a glam Hollywood makeover in the past few years. From c l a s s i c cigarette styles seen on Angelina Jolie to the throwback styles flaunted by Jennifer Lopez, the far-from-frumpy mommy jeans remain super flattering. From Anushka Sharma to Sophie Turner and Gigi Hadid, everyone seems to have fallen for these maternity denims that look androgynous when styled with a crisp white shirt. From Stella McCartney and H&M to Isabel Marant, the current iteration of mom jeans remain incredibly of the moment.

Le Smoking

In 1966, Yves Saint Laurent created Le Smoking, or the tuxedo trouser suit, for women. Inspired by the androgynous allure of model and muse Danielle Luquet de Saint Germain, the designer lent the collars a feminine touch, narrowing the waistline of the blouse and adjusting the pants to help elongate the leg. Design houses like Armani, Givenchy, Gucci, Tom Ford, Alexandre Vauthier and Chanel also toyed with the tuxedo suit with their individualistic, inimitable touch. Though nothing comes close to the timeless precision and exactitude of the Saint Laurent tux, which was given a glam rock twist by designer Hedi Slimane, when he took over the reins of the house in 2012, and currently by Anthony Vaccarello, who’s reinterpreted it in the form of double-breasted tux trouser suits as well as tuxedo covercoat dresses.

Crop Tops

The crop top became a distinctive look of the 1940s, often cut with a high collar, edited sleeves and styled with a high-waist midi. However, it was in the ’60s that these itsy-bitsy separates got wide acceptance, thanks to icons like Jane Birkin who’d be spotted in knotted blouses. In the mid ’80s, the crop top became bigger than ever, with the aerobics mania marked by these cut-off tees. Of course, Madonna’s mesh vest in ‘Lucky Star’ became a great reference point for generations of fashionistas. In the 2000s, Paris Hilton and Gwen Stefani flashed their taut midriffs in low-rise jeans and tiny crop tops. Currently Miu Miu, Jacquemus, Tibi, Brandon Maxwell, and Balmain flirt with crop tops, infusing them with a fun Gen z flavour.

Co-ord Sets

The twin sets became popular in 1930, when knitwear designer Otto Weisz created a matching cardigan and top combo for Pringle of Scotland. During the ’50s and ’60s, co-ords transformed into the go-to work attire for women in teaching and secretarial jobs. During the 90s’ and the Y2K era, these sets transitioned to veritable vacation essentials, and currently, labels like Kanika Goyal, Zara and Love Birds have reignited their seasonless appeal in vibrant hues and dainty embellishments.

Sweetheart Necklines

It’s hard not to succumb to the timeless allure of a sweetheart neckline dress — from the Hollywood starlets of the ’50s to the silver-screen seductresses of the ’90s. Lady Diana’s revenge dress easily remains the most-talked-about dress with a sweetheart plunging neckline. Today, labels like Max Mara, Norma Kamali, and Self-Portrait have shone the spotlight on dresses with the classic neckline, crafted in jersey, crinkled cotton, and crepe de chine fabrics.

Space-Age Sunnies

Space-age sunglasses have come a long way since the ’60s. British supermodel Twiggy’s most iconic look was a close-up shot of an asymmetrical pair by Pierre Cardin. Even today, it’s a look that hasn’t lost its sheen, with designers experimenting with it in futuristic shades. Be it Bella and Gigi Hadid, or Lily-Rose Depp, or Rihanna’s irresistible collaboration with Dior, space-age sunnies continue to rule the runway and red carpet.

Puff Sleeves

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Puff sleeves can be traced back to the Renaissance era (from the 14th- to 17th-century Europe). Often called Juliet or mutton sleeves, these statement accents made their presence felt in the 1930s as a reaction to the minimalist clean cuts of the flapper 1920s. Though it was during the OTT 1980s that designers presented them with a maximalist touch. Joan Collins’ puff sleeves in the TV show Dynasty comes to mind instantly. Princess Diana’s wedding dress with statement puff sleeves, complemented by a train, was one of the defining moments of the era. And in recent years, Gucci, Balmain and designers Falguni Shane Peacock back home brought them to the forefront with magpie sensibility.

Mini Skirts

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An offshoot of the Swinging ’60s from London, the micro mini, a synonym for women’s emancipation, has never had a dull moment. London-based designer Mary Quant and the Parisian André Courrèges made the micro mini a symbol of sexiness, confidence and rebellion. Yves Saint Laurent, too, couldn’t resist the allure of the mini and showcased the slim, black leather skirts in the outré ’80s, which became his key insignia. Later, Karl Lagerfeld inculcated the mini in his Chanel tweed suits. Over the past couple of seasons, the micro mini made a comeback like never before, with Miuccia Prada reigniting the craze at her Miu Miu AW’22 outing. The designer experimented with the classic in a tennis-skirt style and paired it with preppy polo tees, socks and ballet flats. The mini has also been seen eclipsing the runways of Hermès, Courrèges, Chanel and Coperni in recent times.

Knee-High Boots

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Over-the-knee boots swaggered their way into popular consciousness in the early 1960s. In 1962, Balenciaga’s fall collection featured a tall boot by Mancini, and the next year, Yves Saint Laurent’s couture showcase included thigh-length alligator skin boots by designer Roger Vivier. Pierre Cardin featured shiny black PVC thigh boots as part of his futuristic 1968 couture collection, too. By 1990, Karl Lagerfeld had included thigh-length satin boots in his FW Couture collection for Chanel, proposing the boots as a chic alternative to leggings. Today, over-the-knee and knee-high styles realised in faux fur, leather and vibrant hues are common on the streets of Milan, London, Paris, and New York.

This story has been adapted for the website from a story that was originally published in Hello! India’s August 2022 issue. Get your hands on the latest issue right here!

Spanish selection: 15 of the best brands to know from Spain

Despite the upheaval of 2020, there is no doubt that there are fashion brands from all around the world that are continuing to produce strong and sellable collections.

And regardless of the UK’s imminent exit from the European Union, it remains our closest trading partner. Many European labels remain committed to the UK market, promising fruitful working relationships in the face of the political uncertainty.

Drapers has selected some of the best brands from the UK’s close neighbour: from Spain’s capital, Madrid, and cosmopolitan city of Barcelona, to the footwear manufacturing hubs and island of Menorca, we have bought together a mix of emerging and established businesses that are sure to appeal to UK customers.

We have found contemporary womenswear labels that bring a European quirkiness, glamorous occasionwear that delivers a specific Spanish flair, and a broad selection of quality footwear – a category in which the country excels – that will offer buyers, retailers and sales agents a much-needed point of difference during these difficult times.

All prices are wholesale.

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Alba Conde

Launched in 1988 by José Antonio Conde in Galicia, north-west Spain, womenswear brand Alba Conde currently has 11 stores and franchises across Spain, including its flagship in Madrid. It has a further 400 points of sale throughout the world.

With more than 30 years of experience, today Alba Conde aims to offer a complete wardrobe for its customers. The sophisticated Alba Conde main line is joined by the AC by Alba Conde sub-brand, which focuses on more trend-driven, youthful styles, as well as the Evening collection, offering partywear and items for special occasions.

For autumn/winter 20, the collections include floaty floral dresses, boldly patterned tailoring, an eye-catching fair isle knit and a fake leather biker jacket with matching pencil skirt.

For outerwear, a cosy oversized teddy coat and tassel-trimmed checked wool jacket are stand-out items.

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Prices range from €60 (£53) for trousers to €130 (£117) for coats.

Audley

Audley originally launched in 1988 as a women’s footwear joint venture between British shoe designers Tim and Fiona Slack and Spain’s Gil family, which has been manufacturing footwear since 1944.

In 2014, the Gil family took over full ownership of the brand and bought new designers on board – Italian creative Marco Belluccini and Sara Gil Terrades, the great-granddaughter of the business’s founder – to add a more contemporary spin on Audley’s signature style.

Leaning on its long heritage, the brand is known for well-made designs in classic shapes – such as heeled Chelsea boots, Mary Jane T-bar heels and strappy flat sandals – reworked in fresh colours and eye-catching prints. This is mixed with more modern designs, including casual sneakers, playful wedges and platform options.

Prices range from €55 (£50) for shoes to €75 (£68) for boots

Castañer

Espadrilles are a classic summer staple, but it was Spanish footwear brand Castañer that gave them a chic makeover by adding a wedge heel back in the 1970s.

Making shoes since 1927, it was an encounter with French designer Yves Saint Laurent that led to the brand debuting its now-famous Castañer boho-luxe wedge-heeled silhouette.

The multi-strap design remains core to the brand and is stocked globally by Browns, Matchesfashion and Net-a-Porter. This classic design is updated each season via fresh colours, fabrics, finishes and heel heights, alongside a range of different designs. It has also added menswear and accessories.

Further expansion beyond the espadrille includes a full winter collection of shoes and boots, while Castañer sneakers were launched in early 2020.

The brand is represented by Goldfinch Agency in the UK.

Prices for the footwear collection range from €95 (£86) to €275 (£248).

Chie Mihara

Spanish footwear brand Chie Mihara focuses on feminine, fun and comfortable styles – every shoe features a specially designed anatomical footbed to add comfort.

Born to Japanese parents in Porto Alegre, southern Brazil, in 1968, designer Chie Mihara studied fashion and footwear design in Japan and New York, before moving to Elda, eastern Spain, at the age of 27. She founded her shoe brand in 2001.

The Chie Mihara spring/summer 21 collection has a late-1970s/early-1980s vibe, with square toes, platform heels and strappy sandals. It combines the disco style of Donna Summer and Tina Turner with bright blocks of colour, metallic fabrics and floral appliques.

Winter boots, bridal footwear and handbags are also available.

In the UK, the brand is stocked at Fenwick and John Lewis’s Oxford Street flagship.

Prices range from €100 (£90) for sandals to €175 (£158) for boots.

Hispanitas

Currently stocked by UK by Charles Clinkard, and independents including Rogerson Shoes, The Golden Boot and Pattersons of Aberdeen, Hispanitas is a women’s footwear brand with 30 years of history in shoe manufacturing.

The brand manufactures in Alicante, and aims to balance traditional craftmanship with up-to-date designs for the contemporary, cosmopolitan woman.

The autumn/winter 2020 collection features classic shoe staples alongside more casual styles. Highlights include sporty sneakers elevated via typically formal fabrics, heeled Chelsea boots with contrasting panels, and the Hispanitas take on the cowboy boot trend, featuring pointed toes and cowhide-patterned panels.

Other styles bring contemporary twists to traditional footwear shapes – for example, smart loafers with sneaker soles, casual shoes with hiking boot eyelet laces and classic derby silhouettes with platform soles.

Prices range from €45 (£41) for shoes to €80 (£72) for high boots.

Indi & Cold

Womenswear brand Indi & Cold describes itself as feminine, boho chic with a retro touch, which comes through in its signature pretty floral prints and relaxed silhouettes.

It was established in 2012, and now has 18 stores across Spain. It counts Henley-on-Thames womenswear independent retailer Busby & Fox among its UK stockists.

Led by creative director Cristina Villar, who formerly held the same role at womenswear label Hoss Intropia, the autumn/winter 2020 collection includes floaty blouses and dresses with ditsy florals and botanical prints, contrasted with chunky knitwear and mannish high-waisted trousers, tailored blazers and smart coats.

Indi & Cold is making progress towards being more sustainable, and uses recycled wool and recycled polyester, BCI (Better Cotton Initiative) cotton and Dry Indigo-dyed denim – a technique from Spanish denim producer Tejidos Royo, that saves 100% of water, and uses 89% less chemicals and 65% less energy.

Middleton Green Agency represents Indi & Cold in the UK.

Prices range from €20 (£18) for a T-shirt to €90 (£81) for a coat.

Laura Bernal

A favourite of Spanish celebrities and TV stars, womenswear brand Laura Bernal was founded in 2011, and describes itself as fashion for women who “fly high”.

The brand has a glamorous, retro style throughout its collections, and is best known for its wide range of dresses and eveningwear separates.

Stand-out items in the autumn/winter 20 collection include a chevron-striped long-sleeved midi-dress, a belted blazer dress with statement puffed shoulders in a rich red, and a one-sleeved black mini-dress with a polka dot sheer sleeve and bow detail.

Elsewhere, a wide-lapelled, boxy-shouldered blazer in graphic houndstooth pattern, a colourful coat in a wool check, and a black military-style jacket with contrasting red epaulets and pocket flaps also catch the eye.

Laura Bernal is represented by Geraldine Neilan in the UK.

Prices range from €100 (£90) for a jumper, to €350 (£316) for a coat.

Lola Cruz

Maria Jesus Gozalvo launched women’s footwear brand Lola Cruz in 2000 and creates stylish, contemporary designs that nod to luxury fashion trends.

For autumn/winter 20 the collection ranges from casual sneakers with metallic fabric accents and pared-back loafers featuring chunky chain decoration, through to high-heeled, square-toed, lace-up boots and strappy platform stilettos in metallic snakeskins.

The most popular style is the Gambels boot, which first launched for spring/summer 19. The heeled cowboy-style boot comes with a pointed toe and metal toe cap, an exaggerated stacked three-inch Cuban heel and a mid-leg-height upper.

The boot comes in several options for AW20: white leather, worn black suede and a show-stopping silver metallic snakeskin version.

Prices range from €70 (£63) for shoes to €120 (£108) for boots.

Luis Civit

Although Luis Civit produces a range of womenswear collections, from casualwear through to event dresses, the brand is best known in the UK for its special occasion designs, covering everything from party dresses and separates, through to mother-of-the-bride and -groom outfits, complete with matching hats.

A third-generation family business, Luis Civit began life in 1973 in the Spanish city of Barcelona, and first launched in the UK nearly 30 years ago. It has been bringing a Spanish flair to events and special occasions on British shores ever since.

Alongside its occasionwear, the brand is also known in its homeland for its growing casual collections, bringing the Luis Civit signatures into a more daywear styles, such as shirt dresses and relaxed tailoring.

Luis Civit has several stockists across the UK, including Nigel Rayment Boutique in London and Manchester, and Silks of Cheltenham. It is represented by Amanda Nimmo Fashion Agency.

Prices range from £29 for a blouse to £180 for occasionwear.

Macarena

Aiming to blend comfort, quality and new footwear trends, Macarena launched in 1970 in Enciso, northern Spain.

The company makes jute shoes for other brands and businesses, but also has its own in-house women’s footwear label, Macarena.

The core of its collection focuses on summery espadrilles that are reworked each season into new iterations.

Heels, wedges, platforms and flat sandals are warm-weather options in a range of fabrics and colourways, offering a wide selection of choice.

The latest designs bring a more youthful appeal to the staple espadrille, including sandals with decorative buckle details, options featuring pretty embroidered slogans such as “ciao” and “amore”, and the Macarena take on sneakers, complete with jute layer built into the sporty sole.

Prices range from €25 (£23) for a flat shoe to €60 (£54) for a wedge shoe.

Mercules

Women’s leather brand Mercules launched in 2014. It makes all products by hand in Spain, using 100% calf leather.

Bags are core and come in a host of shapes and sizes, from cross-body designs to totes, alongside a growing collection of shoes, belts, scarves and jewellery.

While Mercules focuses on leather in a mostly earthy palette of neutrals, and rich greens and reds, there are several special options: woven basket bags – a key summer trend – add a nice point of difference, while all-over metal embellishments, long tassel trims and bold metallic fabric finishes offer uniqueness.

The brand has two stores in its home country, in Madrid and Bilbao, and has already caught the eye of UK independent stockists including Gerrards, Sass & Edge and The Dressing Room.

It is represented by Magpie Agency in the UK.

Prices range from €25 (£23) for a micro-bag to €125 (£113) for a large carry-all.

Nice Things

Focusing on the “nice things in life”, Nice Things is a Spanish clothing and accessories brand for women that was founded by couple Paloma Santaolalla and Miguel Lanna in Barcelona in 1995.

Now run by Santaolalla and her daughter, also called Paloma, the family business has several stores across Spain.

Famed for its hand-drawn prints and easy, wearable and feminine shapes, the autumn/winter 20 collection focuses on a palette of strong, muted colours.

Printed midi-dresses, blouses and long skirts are prominent, teamed with patterned or colour blocked knitwear and practical yet stylish jackets.

A bold blue jumper and matching silky slip skirt, padded puffer coat with contrasting check wool sleeves and fuzzy borg collar, and loosely tailored coats are Drapers’ favourites.

Represented in the UK by the Cinnamon Fashion Agency, stockists include The Mercantile London, and Nomad and the Bowerbird.

Prices range from £17 for a T-shirt to £87 for a coat

Pons Quintana

Working predominately in leather, Pons Quintana is a women’s footwear brand that launched in 1953 in Alaior, Menorca.

A woven design feature, whereby strips of leather are braided together, is the company's signature, and appears across many styles, from summery sandals to detailing on knee-high winter boots.

The brand encompasses a broad spectrum of shoe options. The winter collection includes chunky high-heeled boots, smart flat brogues and flatform Chelsea boots.

Characteristically quirky designs include a turquoise Chelsea boot in soft velvet with a chunky cleated sole, a pull-on boot in the brand’s signature woven leather in an oversized silhouette, a heeled loafer in printed leather featuring a check pattern and a cowboy-style boot printed with bold leopard spots – all of which caught Drapers’ attention.

White Wolf Agencies represents the brand in the UK.

Prices range from €76 (£68) for shoes to €275 (£245) for boots.

Pretty Ballerinas

Think of ballet pumps and Pretty Ballerinas is one of the first brands that comes to mind. Launched in 2005, it was created to take advantage of the Mascaro family’s 100-year history in making ballet shoes on the Spanish island of Menorca.

Worn by everyone from princesses Sofia and Leonor of Spain, to celebrity royalty such as Kate Moss and Angelina Jolie, the business has since expanded outside of its signature ballet pumps to offer a full footwear collection, all made with Spanish expertise.

For autumn/winter 20, the brand goes to the dark side with a vampy collection focused on black, metallics and reptilian prints.

Fresh designs this season include studded pointed loafers, chunky ankle boots, and flats decorated with skulls, velvet bows and red sequinned hearts.

Currently found in Harrods in the UK, the brand is represented by White Wolf Agencies.

Prices range from €55 (£49) for flat shoes to €110 (£98) for boots

Yerse

Womenswear label Yerse was conceived in 1964 in Barcelona as a knitwear brand. It now offers four complete clothing and accessories collections a year, and has 1,000 points of sale across 40 countries.

Casual and easy-to-wear pieces blend a retro look – via vintage prints, muted colours and classic, natural fabrications – with contemporary shapes, and practical yet stylish designs. Think floaty floral print dresses in boho cuts, teamed with sturdy, sleeveless denim workwear style jackets or lightweight outerwear in pops of orange, or loosely tailored trousers in relaxed silhouettes that can be worn with elevated basics, pyjama-style shirts or signature summer knits.

The brand says more than 90% of its collections are made with natural fibres, and 28% with organic materials.

The brand is represented by Cinnamon Fashion Agency in the UK.

Prices range from £7.60 for a top to £62.70 for a jumpsuit

Maryan Barbara
Maryan Barbara

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