11 best kids’ clothing stores according to bloggers and real parents

Children and their clothing are always growing and changing, so you need to know the best places to click so you can keep up with your kids’ needs.

To find out which stores offer the best deals on durable, great pieces, we asked childcare experts, parenting bloggers, and real parents to clue us in to their favorite sites to shop for the best children’s clothing.

Whether it’s sustainability and comfort you’re after, or you have a large family and need the best deal you can find, one or more of the options listed here will surely meet your shopping needs and have your little ones looking stylish and comfy in no time.

You can trust our independent reviews. We may earn a commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing, expert advice and our own research. This revenue helps to fund journalism acrossThe Independent.

First up, we heard from Vicky Smith, the mother of two behind the parenting and expectant mother website The Mummy Bubble.

“My top pick for kids' clothes is Gap Kids,” Vicky tells us. “It’s not the cheapest however they regularly have sales that heavily discount items. I love the fact the clothes are on trend but are still really fun so they’re perfect for children. My favorite purchase for my kids over the years has been the Gap hoodies, which come out great in the wash and have been passed down between my two little ones as they last so well.”

GapKids GapKids

Parenting and education expert Dr. Karen Aronian reached out with two suggestions based on sustainability that happen to save some money, too.

“I believe in recycling clothes, they’re healthier for kids, and they are more beneficial for our planet,” Dr. Aronian wrote, suggesting sites like ThredUp are great for finding secondhand clothes that won’t break the bank.

When it comes to durability, softness, and comfort, you can't go wrong with Kissy Kissy. Founded in 1996, the brand uses only premium Peruvian Pima cotton so your baby's wardrobe will stand up to the frequent washings they demand, as their first priority is ensuring their pieces stand the test of time so you get your money's worth in wears and have a precious memory to hold onto once your little one starts becoming not-so-little.

Every piece is crafted to feel like a calming snuggle on your baby's skin, and the little flourishes you'll find on each take them from basic to precious thanks to details like hand-emroidering, ruffles, or perhaps a bit extra smocking to make something that's just as cute as it is reliable. They also offer free shipping over $50, and there are plenty of unisex options available for parents who want a surprise on delivery day.

Kissy Kissy Kissy Kissy

Dr. Aronian also suggested eBay for thrift clothing items. The online auction site is filled with gently used and brand new clothes for folks of all ages, and you can type in your specific preferences for styles, age groups, price range, color, and any other category, and endless options will appear. Some you may end up bidding on, but plenty of eBay sellers offer plenty of pieces at “buy now” prices in case you’re not thrilled at the prospect of a bidding war.

Next, we heard from Nicole Johnson, the President and Lead Sleep Consultant at The Baby Sleep Site , a site founded in 2008 where tens of thousands of families have learned techniques and tips to get their little ones to get better rest. Nicole, the mother to two boys, told us:

“My favorite children’s clothing store is Kohl’s . Great sales for children growing quickly! Most of the clothes are still in good shape by the time they need the next size up and the website is easy to navigate. You can also earn Kohl’s Cash toward your next purchase and it saves coupons for you automatically.”

Kohl's Kids Kohl’s Kids

“We love shopping at Old Navy for our toddler’s clothes,” Jannine MacKinnon says of her top pick for one-stop kid shopping. Jannine is a motherhood content creator with a 20k-strong following on Instagram, Pinterest, and a vibrant community on her own website. She continues:

“They have a great selection, fit my slim-built kids, and have fantastic sales. With online ordering and having everything from clothing to accessories to outerwear, they’re the one-stop-shop you need for your kid’s clothes.”

A second hat tip to Old Navy came from Linsey Knerl, an author, content creator, and mom to six boys–five of them under 17! Linsey loves Old Navy because in her words:

“They always have a large assortment of staples that regularly go on sale, and they offer sizing for kids with a variety of body styles. From jeans to sweats to tees, we can easily get items for around $10 apiece with their combination of sales and using their Old Navy Super Cash program. My kids can also sport tees that show off their personality, including shirts with bands, video games, and themes like space or dinosaurs. Compared to licensed tees at other stores, we pay around half. It’s truly an affordable way for a single-income family with LOTS of boys to shop.”

Krissy Hadick, founder of the parenting blog The Hadicks (check out their Instagram here), came to us with the lesser-known retailer Lulu + Roo as a top pick for children’s clothes.

“My favorite clothing store for my son is Lulu + Roo,” Krissy writes. “They have the most adorable outfits with fun details and designs. Their clothing is stylish, comfortable, and of great quality. A bonus is as my son has outgrown pieces, I’ve found that the clothing has a good resale value.”

After a little browsing, we’re totally in love with this current Where The Wild Things Are collection. Just look at that Max crown!

Lauren Levy is a San-Francisco-based mom, safe sleep advocate, and the founder at handy website where you can find advice on everything from sleep safety (naturally) to inventive baby names that don’t sound dated or too hip. Lauren helped us out with two different picks, starting with Zara:

“Zara is by far my favorite clothing store for babies, toddlers, and kids. They sell high-quality pieces in muted earth tones with interesting textures. I love that there aren’t any ugly designs and that most of their clothing is in solid colors or subtle patterns.”

Lauren’s second recommendation is perfect for basics and genderless clothing that can be passed around and worn by several babies, especially considering the great quality.

“Childhoods Clothing is a premium brand that makes the cutest slim fit joggers and matching sweatshirts in muted earth tones like basil, terra cotta, and flax. Their french terry fabrics have been pre-washed so they launder beautifully. Plus, most of their designs are gender neutral so they can be worn by any future kiddos you may have!”

Childhoods Clothing Childhoods Clothing

As a parenting coach, teacher, and blogger at Lauren Tingley (follow her on Instagram) knows her way around kid’s clothes. Lauren’s suggestion for us is a site that prides itself on “no labels, no slogans” and promises sustainability and softness in its offerings. Lauren reports:

“My favorite children’s clothing comes from I love that all of their items are easy to coordinate making it possible for even the youngest children to dress themselves. They are also sensory-friendly and made without tags or irritating seams. The classic colors and patterns are stylish and fun too allowing kids to show off a bit of style and personality.”

This recommendation is backed by renowned lifestyle host, parenting expert, and much-loved mommy blogger Veena Goel Crownholm, who says of Primary:

“Since my 10-year-old has had severe eczema since he was 6 months old, we have had to find Oeko-Tex certified clothing (no harsh dyes or chemicals).” Check out more of Veena’s favorites on her Instagram and website.

Princess Awesome / Boy Wonder,

“For families who want unique, positive, world-changing clothes for their children, I highly recommend Princess Awesome and Boy Wonder,” says Lillie Marshall, a teacher, mother of two young kids, and education and parenting blogger at Lillie continues:

“This small business is woman-run (by former teachers!) and features kids’ clothes that transcend limiting gender norms. For example, the girls’ dresses and leggings are decorated with trains, dinosaurs, and math! Bonus points for the fact that all their clothes are durable and functional, having key aspects like pockets in all garments, and better length in the girls’ shorts than the tiny ones most stores offer.”

The Best Brands to Shop for Too-Cool Hipster Kids Clothes

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Yes, yes, we know, hipster parents are out there with their man buns, their babies named Banjo, and their avocado toast (jk that was sooo 2010, now they’ve got, IDK acai bowls and alkaline water) but when it comes to fashion, it’s hard to deny that these parents know where to find the coolest hipster kids’ clothing lines and brands in which to dress their tiny, trendy, adult-looking mini-mes. Whether it’s an indie brand with serious street style or a retro floral dress straight out of your mom’s Laura Ashley collection circa 1991, chances are the trendy parents in your life know where to find it — and where to find all the other chic hipster kids clothes on the market today.

Scroll through popular influencer profiles on Instagram, and you’re bound to find dozens of adorable pictures of stylish babies, toddlers, and teens donning cute designs from brands like Appaman, Zara, and Etsy. If you’re jealous of how polished they look, you’re not alone. There’s a reason celebrities swear by these brands when they dress their own kids.

The good news is you don’t have to experience any fashion FOMO thanks to the bountiful world of online shopping. Ahead, we’ve gathered some of our favorite hipster kids’ clothing brands to inspire you and your fashion-forward kiddos. So, crank up some alt-folk music and get browsing — alkaline water optional.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

The 10 Best Kids Clothing Stores Online 2022

Children seem to grow at the speed of light, which means that for most parents, shopping is pretty much a year-round activity. But with busy schedules full of parenting, play dates, and soccer matches, taking the whole family to a department store is simply unrealistic. Luckily, it's easy to shop for kids clothing online these days. And if you’re not sure where to start, we have you covered.

We know how important it is to find kids clothing that combines quality and comfort while staying within your budget. That's why we're bringing you a list of the Top 10 retailers and brands that offer an easy online shopping experience and feature affordable pricing while they're at it. Whether your little one needs a wardrobe refresh or you're shopping for a specific event (family photo, anyone?), look no further than the retailers below.

How We Found The Best Kids Clothing Websites

To round up this list, we scoured the web using our data-driven algorithm that factors in editor recommendations, user reviews, and social buzz, leaving you with only the best kids clothing websites available today. Rest assured, you can shop each of these retailers with confidence and find the pieces both you and your kiddo will love.

Maryan Barbara
Maryan Barbara

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