35 kids and children’s logos that are not kidding around

Unlike other logos, kids and children’s logos have two jobs to do: appeal to both kids and parents. A successful logo will appeal to the curious, colorful and energetic nature of a child, while speaking to the responsibilities of the adult making the purchase.

Whether your business involves toys for toddlers, crafts for kids or blankets for babies, you need a creative and professional logo design to build healthy and direct relationships with customers. It’s not enough to focus on the “fun” aspect of having a kids brand without considering all the other details that go into creating your logo.

Here are some things to take into consideration when creating kids and children’s logos.

What makes a good children’s logo?

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To design kids logos, you need to first understand the realities of the industry. While those using your brand will be children or babies, the ones who are ultimately selecting your brand for children will be adults. Kids are looking for something that’s humorous and playful, and adults are looking for a brand they can trust.

Your logo should appeal with children by being youthful and energetic. But this doesn’t mean that it should be condescending or simple! Kids logos require a level of thoughtful sophistication just like any other brand. Prioritize eye-grabbing visuals: colors, characters, popping typeface.

Your brand might also tell a story or involve an adventure—and that might mean including a character in your logo. Think of all the cereal brands that have mascots. These mascots are friends children meet everyday for breakfast. And don’t forget, people of all ages like cute characters.

Your logo should capture your brand in a single image. This is a way for adults to recognize that your brand has the specific traits they are looking for. For example, if your toys are made to spark creativity in children, emphasize that with inspiring color pairings, magical looking animals and other unique combinations. If your snack bar is healthy and sugar-free, use images of fruits and natural colors.

Finally, when designing a logo for children, empathy is key. Put yourself into the mind of a child. Remember when you were a kid and you always went for the same brand of chocolate and watched your favorite movie over and over again. And think of what it’s like to be a new parent and trying to pick the best out there for your baby. Having a thoughtful logo design will address all of these impulses and more. Inviting your product into a family’s daily routine is no small ask, so make their decision easier by giving careful attention to designing your logo.

Amazing ideas for baby and children’s logos

Cute, character logos

A character logo is ideal for emphasizing the endearing, childlike aspects of your brand.

Adorable, sometimes personified, animals are a great way to convey that your brand cares about the creative and imaginative ways of life. Who wouldn’t prefer animals illustrated with soft lines, smiling faces and gentle colors over something dull? Character logos also speak to what adults associate as childlike, as well.

With the focus on the image, these logos tend to have a clear, legible typeface with minimal text.

An adorable design for a children’s cooking school by ankepanke

The ninja teddy draws us into the story of the brand in this logo design by Cross the Lime A design that makes the dentist approachable friendly by binaryrows A very cute way to turn pasta into a character by angel-es Dinosaurs speak to childhood fascinations in this logo design by Eastwood Studio ® A flying bus makes this brand magical and fun in this design by Yeah23 The colorful bear is at the center of the logo design by Loveshugah

Nostalgic kids logos

These vintage-feeling, children’s logos tend to speak more to the adults than the kids. The aim is to bring back feelings of a time when they were children and overjoyed at the prospect of ice cream, wooden blocks and books.

Hand-drawn illustrations are always a great way to convey timeless traditions. These logos tend to be over lighter-colored backgrounds with watercolor or painted effects. They make great use of white space and emphasize the familiar.

For the typeface, pair sans serifs with serifs or cursive with modern clean lines for the full vintage feel and easy legibility.

The illustration and the typeface give this logo a vintage feel by Loveshugah This design captures the feeling of happily eating an ice cream. By Cross the Lime A wholly vintage seeming toy logo design by Clewon A logo for a children’s book publisher that feels timeless and comforting by green in blue A design that is like a page from a children’s book by pecas™ Illustrated watercolors bring the familiar into the new by Ava N Garda

Modern logos for the modern parent

Modern children’s logos tend to be minimalist. Clean lines and a selection of vibrant colors are visible in these uncrowded designs. Subtlety rather than obviousness is the way to go.

If you want your brand identity to be hip and modern, these logos are the way to go. These logos are great for children’s clothing, furniture, toys and game companies.

Delicate colors over an uncrowded logo for a baby product brand in this design by evey81 Straightforward and clean design for a baby equipment brand. By BlindB. Beautiful use of white space in this chic and modern logo design by shaka88 Minimal lines over bold colors make for an artsy design by brana This simple design remains playful with the typeface by ross!e Pastel colors and minimal lines are ideal for this children clothing brand logo design by ross!e A modern and memorable logo for a company that makes children’s books toys and games. Design by tasa. A smart compact logo for a brand that sells kids furniture. By brana.

Dynamic and bold children’s logos

If you would like to convey that your business is bright, bold and high-spirited, your logo can easily reflect that. These logos bring to mind candy and games with a burst of energy.

Expressive and bold fonts, contrasting vibrant colors catch the attention and invite the onlooker to join in with the same enthusiasm. Playful, asymmetric text alignment works great with these logos as well.

Dynamic logos work great for businesses that cater to children’s parties, game companies, fun houses and others in that vein. They also work great for places like dentists and pediatricians, because they need a fun boost to counterbalance their serious reputation.

The logo becomes a wild call to creativity in this design by Irun S Emphasized vibrant colors and bold text grabs the attention in this design by ☑️ Joe Abelgas ™ An unmistakable invitation for fun. By I’mTolits. A burst of color makes the dentist look fun in this design by gerizak A kaleidoscopic combination of pastel colors. By TikaDesign. Nothing says slime better than a bright green background. By Desideratum. The loud and energetic text is the focus of this design by mase™ Fighting lice is a superhero’s work in this design by coccus

Serious (but still fun) kids logos

It’s not all play and no work when it comes to children’s products. If your brand works with educational toys, games and classes, then balance the fun with the serious in your logo.

For the typeface, it’s good to use bold sans serifs that emphasize your brand name. Asymmetric text alignment is a great way to give some movement to the otherwise simple text. Make your colors more playful by stacking them together like legos. Use a central image to tie it all together, like an animal or a children’s toy.

This might sound simple, but this type of logo is very nuanced. Your logo can’t look like all the others, and you need to emphasize what makes you different. Take a look at some examples below for inspiration.

This design does a great job of embodying what the company stands for. By Roledo. The text and illustration is beautifully balanced in this logo by thedani Cute creatures and bright colors help us focus on the text in this design by CChick A single color and wholesome logo design by binaryrows A fun logo that embodies all the necessary elements. By binaryrows. Appropriately bold and loud design by calendula

The fundamentals of logo design

If this is your first logo design, remember that it’s normal to be intimidated! Logo design is complex and specialized. Creating a design for a children-related business is very different from creating a design for an organic produce delivery company for city dwellers. But before we delve into specifics, let’s take a general look at the basics of logo design.

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Logo design is a nuanced specialization of graphic design that encompasses aesthetics, branding & marketing, composition, color theory, typography and artistic skill. We give a fuller introduction to the craft in our free online guide How to design a logo, but here we’ll summarize some key points to provide a little background.

Design for your brand. Simply looking for the “best type of logo” will yield unsatisfactory results—you need to think about your brand identity to figure out the best logo FOR YOUR BRAND. If your company curates children’s parties, you’re going to need a very different logo than a company that makes educational books.

So before starting on a logo, you have to think carefully about what kind of brand you want to be—your “brand identity.” Are you a dynamic brand or a serene brand? Are you aiming to teach or entertain or both? That will guide your design choices, in particular colors, shapes and letters.

Colors, shapes and letters. Each different color and shape represents different emotions—for example, logos with contrasting, vibrant colors convey confidence, logos with a lot of circles seem friendlier etc. Likewise, that extends to font choice, such a formal serifs vs. casual sans-serif. Every design decision reflects on your brand, so build your brand identity from the ground up with strategic choices.

How to get a children’s or kids logo

As we’ve elaborated on in our guide How to create a logo: Comparing the best ways to get a logo designed, a company has four main options for getting a logo. Let’s briefly review them now:

Logo maker (DIY). Make your logo yourself from scratch using a logo maker or other entry-level design software.

Make your logo yourself from scratch using a logo maker or other entry-level design software. Hire a design agency. Hand off all logo design duties to a design agency and their suite of specialists. This option tends to be costly.

Hand off all logo design duties to a design agency and their suite of specialists. This option tends to be costly. Work with a freelancer. Find a freelance designer to design your logo for you. This gives you a professional option at a lower cost than going to an agency.

Find a freelance designer to design your logo for you. This gives you a professional option at a lower cost than going to an agency. Commission a design contest. Explain what you want in a briefing by including visual preferences and business goals. Designers from all over the world will then submit samples based on your briefing. All that’s left after that point is to pick the one you like best and start revisions. You only pay for the one sample you choose.

Your logo is so crucial to your brand’s success that DIY and logo makers are only advisable under extreme circumstances. Considering how complicated logo design is, if it’s not designed by a professional, it may suffer from mistakes that could have been avoided.

The rest of the options are dependent on your preference. If your only concern is price, check out our Logo design cost guide for more detailed distinctions.

The reason why design contests are a great way to go about it—and the reason they’re so popular—is that they simultaneously present the creativity of multiple designers and give you lots of attractive options. If you’re still unsure what style and look is right for you, a contest has the benefit of experimentation—you may not know what logo design best suits you until you see some creative drafts from several designers.

If you know what style and look you want, a freelancer might be right for you. You can browse portfolios to find one with a style that matches what you want in terms of style and then work with the freelancer to get exactly what you’re looking for.

Are you ready to get an amazing children’s logo?

As you’ll understand from this guide, your logo is your very first brand ambassador. Working with someone professional who knows how to make the ideal expression for your brand is vital. Make sure your devote the necessary attention to creating a logo that reflects your awesome brand.

10 Best Organic Kids Clothing Brands

For many parents, the idea of giving their kids’ clothes an organic makeover appeals to them on a number of levels. We've made a list of the best organic kids clothing brands that you can add to your child's wardrobe.

Going organic can help lessen our children’s exposure to harmful chemicals. Getting organic kids clothing brands is also a good way to support sustainable farming practices.

If you’re expecting a baby, you may be wondering if you need to invest in organic baby clothes or not. It's important to know that before deciding on the best organic clothing brand for your child.

Are organic baby clothes necessary?

A lot of new parents face this question when they start shopping for their baby. The simple answer is: no, organic baby clothes are not necessary. However, there are a few reasons why you might want to consider them.

Organic baby clothes are made from natural fibers that are free from harmful chemicals and pesticides. This means they're better for your baby's skin and well-being.

They're also more durable and eco-friendly than conventional options. So, while organic baby clothes aren't essential, they can be a good choice for parents who want the best for their child.

Why do children wear organic clothing

There are a few reasons why parents might choose to dress their kids in organic clothing. First, conventional farming practices can lead to the use of harmful chemicals and pesticides.

These chemicals can then be absorbed by the crops, which can end up in the fabric of clothing made from those crops. Second, organic farming practices are typically more sustainable, which is important to those who care for the environment.

Third, organic clothing is often seen as being of higher quality, which can be important to parents who want their kids to have long-lasting clothes. Finally, some parents simply feel good about supporting businesses that sell organic products.

10 Best Organic Kids Clothing Brands

Hanna Andersson was founded in 1983 with the mission to create children’s clothing that was not only stylish and high quality, but also comfortable and durable. Today, the company offers a wide range of products for children of all ages, from newborns to toddlers.

All of their clothes are made from 100% organic cotton and are free of harmful chemicals. Hanna Andersson is a great choice for parents who want to dress their children in the best possible way.

Founded in 2009 by sisters Naomi and Nadia Cohen, Nat & Nin is a French brand that's all about understated cool. The line is filled with clothes that are as comfortable as they are chic—perfect for kids who want to look good but also play hard. And since the Cohens are parents themselves, they know a thing or two about what kids (and their parents) really want.

Sprout Kids is one of the best organic kids' clothing brands because they use high-quality fabrics and construction, they have a wide range of sizes, and they're affordable. Plus, their clothes are super cute and stylish! You can't go wrong with Sprout Kids.

The Honest Company was founded by Jessica Alba and is one of the most popular kids clothing brands. Their clothes are made from 100% certified organic cotton and they use eco-friendly dyes.

They offer a wide range of products including bodysuits, dresses, leggings, and more. Plus, they have a subscription service so you can always have the latest styles delivered to your door.

The H&M Conscious Exclusive line is one of the best options for affordable, fashionable, and eco-friendly children's clothing. The line includes everything from dresses and tops to pants and outerwear, all made with sustainable materials like organic cotton and recycled polyester. Plus, H&M is committed to fair labor practices, so you can feel good about supporting the brand.

Petit Bateau is a high-end children's clothing company that has been around for years. The company is known for its high quality, classic styles, and use of organic materials.

All of Petit Bateau's clothes are made in France from start to finish, and the company is committed to using sustainable practices throughout their supply chain. Petit Bateau's clothes are more expensive than some other brands, but they are worth the investment for their quality and durability.

This line from Ella Moss is made of 100% certified organic cotton and offers a variety of trendy tops and bottoms for kids. The clothing is machine-washable and made to last, which is important for busy parents. Plus, the prices are reasonable, making this brand a great value for organic kids' clothing.

OshKosh B'gosh has been a trusted name in children's clothing for years. The OshKosh B'gosh Organic Collection features high-quality, stylish clothes for babies and toddlers made from certified organic cotton.

The collection includes everything from bodysuits and rompers to jeans and dresses, all designed to be gentle on your child's skin. With the OshKosh B'gosh Organic Collection, you can rest assured that your child is wearing the best of the best.

The Janie and Jack Organic Collection features beautiful, high-quality clothes for kids made from 100% certified organic cotton. The collection includes everything from casual play clothes to more formal wear, all with a classic Janie and Jack twist. Plus, the entire collection is machine-washable, making it easy to care for.

If you're looking for stylish, high-quality organic kids' clothing, Johnny Was is a great option. The brand offers a wide range of beautiful clothes for both boys and girls, all made from organic materials. Johnny Was is committed to using only the highest quality materials, so you can be sure your child is wearing clothes that are good for them and good for the environment.

How can I tell which fabrics are considered more eco-friendly than others?

There are a few things you can look for when trying to determine how eco-friendly a fabric is. One is the fiber content. Natural fibers like cotton and wool are more eco-friendly than synthetic fibers like polyester and nylon.

Another thing to look at is how the fabric was produced. Fabrics that are certified organic or fair trade are generally more eco-friendly than those that aren't.

Finally, you can look at the end use of the fabric. If it's something that will only be used for a short time, like a baby's outfit, then it's not as big of a deal if it's not as eco-friendly as something that will be used for years, like a couch.

The Best Labels for Kids Lunch Boxes and Clothing

A legible, strong-sticking label can mean the difference between a brand-new backpack lasting out the school year versus languishing in a lost-and-found bin. After plastering two water bottles, a nylon lunch box, several food container lids, and a few T-shirts with seven kinds of labels and putting them through a combined total of 24 wash cycles, we found that the Name Bubbles School Labels (in a pack of 76) are the best preprinted labels to put on kids clothes and gear.

Like the other preprinted labels we tested, the labels in the Name Bubbles school pack take just seconds to apply. Unlike some of the others we looked at, they have a powerful adhesive that stays put on the items that kids use most, but they’re still simple to remove when needed. The company is the only custom-printed option we found with stick-on labels specifically designed to go directly onto tagless clothes.


In its Starter School Pack, Label Daddy uses the same strong adhesive film as Name Bubbles and includes a great variety of sizes and shapes as well as a fun series of personalization options (from electric blue llamas to frenchie puppies) without having so many designs to choose from that it makes you dizzy. The website’s ordering process is the most straightforward of all those we tested, but unlike the clothing labels offered by Name Bubbles, Label Daddy’s are designed to go on tags only.

If your own handwriting is up to snuff and you don’t mind the extra work, the most affordable option we tested—blank Avery No-Iron Kids Clothing Labels—has the firmest seal directly on fabric and also sticks extremely well to nylon, plastic, and metal. These labels are the hardest to remove cleanly, however.

Maryan Barbara
Maryan Barbara

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