Tips for marketing to parents from top brands

The digital age has made parenting much different than it used to be. Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more.

Marketing to parents has never been easier, and there are so many brands that are doing it right.

If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents.

Let’s start with the basics.

What are parents looking for on social media

First and foremost, if you’re going to market to parents, you need to understand what they’re looking for from the brands they want to buy from.

When talking about marketing to parents, it’s important to keep in mind the age ranges and generations that you’re going to be focusing on. While there’s still a stereotype of Millennials being young and entitled, that generation encompasses people born from 1981 to 1996, meaning a large percentage of the generation are already or are becoming parents.

In fact, Millennials are parents to 50% of the world’s children, and about 1 million Millennial women become new moms each year.

So for starters, you need to know how to market to Millennial parents. Millennial moms and dads are some of the most socially savvy parents out there, so it’s not hard to find them online.

This also means they’re well acquainted with digital marketing tactics and content, so to understand how to market to them, you need to understand what kinds of things parents actually want to see while they’re on social media.

Support from other parents

One thing that parents love to do on social media is join parenting groups and forums to get help, insight and support from other parents. This helps when parents have questions, aren’t sure how to handle something their kids are doing and more.

Helping to provide tutorials, guides, how to’s and overall support to the parents buying your products is a great way to fuel customer loyalty and help parents realize you’re a brand they can trust.

Zulily intersperses the product images in their feed with infographics and relatable, humorous content that helps get the conversation going with parents sharing their experiences.

Finding expert advice

Another reason that parents tend to flock to social media and the internet is to find expert advice when it comes to raising their kids. Helping kids grow is hard and it’s impossible to know if you’re doing the right thing every time, so following experts in the industry is a good idea.

Consider adding an expert advice column to your website’s blog, social media posts and more to help parents find exactly what they’re looking for from your brand.

Making connections with other parents.

There are many neighborhood mom and dad groups available on social networks because parents want to help their kids be more social as well as be more social themselves.

Generating conversations between parents on your social media posts can be a great way to help parents find social connections, whether it’s in person or online.

How top brands are successfully marketing to parents

To understand how best to market to parents, it’s a good idea to draw inspiration from brands that are doing it right. They’re creating communities for their customers, providing expert advice and more.

Here are a few top brands that are successfully marketing to parents and how you can emulate their strategies for your own business.

Melissa & Doug

Melissa & Doug is a popular toy brand that provides wooden, sensory and other interactive toys for young children. And while most of their social media marketing consists of promotion of their products – for obvious reasons – their Pinterest is a great place for parents to hang out.

The featured board on their profile is all about seeing their toys in action.

And yes, while this is still technically promoting their products, there’s a lot more to it as well. Providing a board that’s dedicated to seeing how these toys can be used is a great way to help parents feel assured that their children are utilizing their playthings in the right and the safest way.

There are several other boards for parents to find educational games, lunch box tips, fine motor skills tips and more, making their Pinterest a goldmine for parents looking for parenting advice.

Baby Tula

Baby Tula is a brand that creates baby carriers for parents to easily take their little ones on the go with them. Aside from having a helpful blog and video tutorials on how to use their baby carriers, they also have a Facebook Group on their Page for their followers to join.

This is a safe space for parents to chat about their little ones, share photos, and gather advice and support from other parents.

Community is huge for parents, so having that as a part of your brand’s marketing strategy can speak volumes to your customer base. Consider creating a Facebook group or even implementing a forum on your website for parents to communicate with each other.


It’s no surprise that Lego has a killer online presence for both parents and kids alike. Their website is broken off into two sections – one for parents to shop and get help and another for kids to play with toys online and look up how to put their Legos together.

Lego has its own kids magazine, blog pages for parents of different aged kids and more in order to help ensure parents and kids alike are getting the most out of their product.

While not every brand will have the resources that a household name like Lego does to create kids’ activities online, there are still ways to draw inspiration from this.

Whether you consider putting on family scavenger hunts or hosting local events, there are so many ways for your business to get involved with helping kids have even more fun with your product.


Why not try sharing content specifically for the kids? Take a page out of Crayola’s coloring book with this printable coloring sheet idea.

Sharing even more unique ideas for how your product can be used or creating interactive content for both kids and parents on your social media platforms is a great way to get parents engaged and continuously coming back for more content.

Horizon Organic

Even if your product isn’t necessarily a kid’s only product, using some parent-facing marketing messaging can resonate well enough.

In the case of Horizon Organic, they’re sharing photos of children using their product and explaining why it’s a great option for them, while including some facts and statistics.

It’s hard to argue with cold, hard facts, and parents like to know that they’re giving their child the absolute best they possibly could. Sharing information like this that is relevant to your product and your industry is a great way to resonate with moms and dads who are just looking out for their little ones.

Guidelines for marketing to parents, teens and tweens

When you’re marketing to parents, or even teens and tweens, there are some guidelines you need to keep in mind.

Teens are active on social media, and they’re very susceptible to online marketing. This makes it very important for your brand to be cautious about the types of content you’re putting out there and how it can influence young minds.

First and foremost, focus on brand authenticity. How does your brand want to be known? This should make it easy enough to keep your brand voice and identity authentic, unique and genuine, without treading into slimy marketing waters just because teens are perceived as easier to appeal to.

Second, make sure that your brand can always be trusted. This is the number one thing that parents want to see in brands that they buy for their child.

They want to ensure that they can trust the product, and if anything were to happen, that they can trust the customer service to make it right. Again, authenticity and backing up your brand’s marketing claims with action goes a long way here.

Third, remember how important community and support is to parents when they’re on social media. Find ways to help parents engage with one another and your brand, create online support groups and more. There are so many ways to make social media even more social for your customers.

Finally, be creative and unique. Think outside the box on ways to engage parents and their children with your brand even further. Come up with online series’ that keep parents continually checking your page, create videos and tutorials that offer help, and more – always be looking for ideas that add meaningful value on top of just highlighting your product.

Create your strategy for marketing to parents

Ready to make a difference in how parents see your brand and your online presence? Take these tips and bits of inspiration to help create your own strategy for marketing to parents.

If you’re looking for a social media management tool to help manage your online presence, curate your community, schedule content and more, try out Sprout Social with a free trial.

Top Brands Offering Kids Clothes – UK

While the world cannot complain about the amount of kids clothes’ available on the market, sometimes, you’d rather spend more money on something more sustainable or that will last you for years to come instead of having to be replaced within a few months. Unfortunately, in many cases, those are made by the brands that tend to operate locally instead of internationally, and that either do not offer international shipping at all, or the list of countries they ship to is very limited.

In this article, we will mention some of the best kids’ clothing brands that originate and mainly operate in the UK. You might be wondering – Okay, but what if I want to order something and that shop doesn’t deliver to my address?

With the technological advancements we see today, that is no longer a problem – there are many companies that can help you solve that issue. If you want to know how to order them when you don’t live in the UK and they do not deliver to other countries, just stay tuned – we will provide you with a short guide at the end. It is a lot easier than many people think.

Kidswear Collective

Kidswear Collective is a perfect place to shop if you’re looking for cheap designer clothes for kids while being environmentally friendly at the same time, as the shop features a number of pre-owned and past season designer pieces. To ensure that you are getting the real thing and not fake designer clothes, each item that they receive goes through an authentication process.

They carry kids’ clothes from children aged between 0 and 14 years, separated in different categories – girls, boys and babies. They also have shoes and accessories sections, as well as an “extra 30% off” section where you can find even better deals.

The best part of this company? They make a difference. Up to 5% of their profits go to NSPCC (National Society for the Prevention of Cruelty to Children) which is one of the leading charities in the UK aiming to stop child abuse. What’s more, whenever the kids’ clothes they receive cannot be sold, they are donated to Little Village – a charity that has a list of families impacted by different challenging circumstances, such as unemployment or homelessness, to which the clothes will go to.

PJ Pan

Although not specifically dedicated to kids, if you’re looking for kids clothes UK, specifically nightwear, then PJ Pan is one of your best options. Not only is the brand originating in Great Britain, but all of its products are also manufactured there, with cotton and silk of the highest quality.

Their collection includes several styles of pajama sets and pajama bottoms. Depending on what season you’re looking for a pajama for, you might want to check their “summer pajamas” or “winter pajamas” sections.

If you want your whole family to match, you can do that with these pajamas, as they even have a specific section dedicated to matching sets – you can choose between “mom & daughter”, “mom & son”, “dad & daughter”, “dad & son” or “whole family”.

Wild Things

If your kids love dressing up and wearing fun clothes instead of plain ones, then this British shop might be a bullseye. Wild Things Funky Little Dresses was founded in 2011. Their clothes are designed either by makers from Scotland, or by in-house designers, the materials used for them are sourced locally as often as it is possible, while the prints are done in Lancashire, making it truly “made in the UK” business.

When it comes to what they have to offer, probably their most popular products are dresses, dungarees, jackets and luxury capes, all resembling some kind of animal, such as a mouse, bumblebee, blue whale, cat, bunny, chick, and so on. However, you can also find things inspired by sunshine, flowers or snowmen.

Aside from clothing, Wild Things Funky Little Dresses also offers sewing books, so that you can make something your children would like to wear or use on your own – they are available on Amazon though, so you shouldn’t have a problem ordering them directly to your house.

Lola Starr

Lola Starr is a shop that allows your children to choose their own style. Their kids’ clothes collections are unisex and available in a wide range of colors. Whether you want something more neutral or colorful, you are bound to find it in their store.

What’s more, their dresses feature removable sleeves that can be switched between the dresses. The sleeves can be purchased separately, in case you want your child to have options. This is a great option if you don’t want to spend a lot of money each season, as the dress without the sleeves is perfect for summer, and once it gets cold, you can add the sleeves again, to make it a more autumny fit.

Glencroft Countrywear

Although Glencroft’s children collection might not be the most stacked up, it is definitely worth taking a look if you’re searching for locally made countrywear kids clothes UK. Their aim is to produce quality clothing that will last you and your children and that will stand the test of time. As they say “nothing fancy, just honest, decent clothing”.

In their offer you can find jumpers, slippers and mittens – all the things you would expect when talking about clothing made from 100% wool.

Their products are mainly manufactured in the UK (about 80% of them), while the rest that are not, are made in mainland Europe. Many of the factories they use have been with them since they were established, back in 1987.

Rachel Riley

If you want your children to feel like royalty, then you should take a look at Rachel Riley’s website, as the children of the British Royal Family have been seen wearing clothes designed by her – last year, Princess Charlotte wore a floral dress from this brand during a photoshoot to mark her sixth birthday. Prince George, her brother, has also been seen wearing this particular brand on numerous occasions.

The clothing brand is dedicated to children aged between 0 and 14. There are several collections available on the website, and depending on whether you’re shopping for a boy or a girl, you can find a wide range of dresses, trousers, shirts, cardigans, hair accessories and so on.

Boy Wonder

Boy Wonder is a made in UK brand whose core values are ethics and sustainability. The owner of the brand who is also its designer and managing director is Ismay – a mom, who due to her concerns about her son’s wellbeing and health decided to open her own shop.

Their collection is dedicated to kids aged between 5 and 10. In it, you can find things like short sleeve t-shirts, long sleeve t-shirts, sweatshirts (all available in two prints), trousers (available in two colors), denim (jeans and dungarees) and a duffle coat.

Polarn O. Pyret

Polarn O. Pyret is not a British brand, as it was established in Sweden. However, it does deliver to the UK from which you can forward your mail to your address (more about it later) – and truthfully, if there’s one brand that is worth going through the trouble of getting to the US, Australia, or other location, it’s this one.

Polarn O. Pyret has been around for over four decades now. During this time they have achieved a reputation for high quality, organic clothes for children aged 0 to 12 years old.

They pride themselves on offering clothes that last even up to three children, meaning that they’re a great investment if you’re planning to have more kids or if you want to donate the clothes once your child grows out of them. What’s more, if you decide to purchase a coat from them, they will repair zips and broken poppers on it if something happens to them.

What is great about this brand is that, contrary to many other kids clothes UK and beyond brands, their clothes do not have an assigned gender – instead of being divided into girls and boys clothings, they are divided according to age.

Childrensalon Outlet

The last company on our list is Childrensalon Outlet, which offers cheap designer clothes for kids – usually those that are simply from past seasons. As they say, some of the items are sourced directly from some of the biggest brands in the fashion world.

Some of the most famous brands that you can find on this site offering kids’ cheap designer kids clothes include Armani, Alexander McQueen, Balenciaga, Burberry, Chloé, Dolce & Gabbana, Fendi, Stella McCartney Kids and Versace – although this is just a small portion, as they have almost 300 different kids designer brands in their offer.

How to Order Kids’ Clothing From the UK If You Don’t Live There

Ordering kids’ clothes from the UK is very straightforward – and the easiest way to do it is by signing up to MyUKMailbox.

The first step is to get an account. You can sign in through your Facebook account, your Google account or by creating a completely new account on the site with your email address. Once you create an account, you will receive an address in the UK that you will be able to use when you’re placing an order. Visit the website you want to purchase the kids’ clothes from and add them to your cart as usual. Then, when you reach the address part of placing the order, just add the address you have received when you made an account. Pay for the order, and wait. Once we receive your address at the location you received, we will notify you so that you can provide us with your actual address to which we should forward the package. Your package should be with you within 2 to 6 business days from when we have contacted you about the address.

And that’s it! Even though many people think that forwarding mail is difficult, that’s not the case at all – we do most of the work for you, you only need to provide us with the location you want your package to arrive at, and place the order. The usual when you do online shopping.

The Shop Won’t Accept an International Bank Card? We’ve Got You!

While it doesn’t happen that often, there might be shops that won’t accept your international bank card. If that’s the case, then you can take advantage of our “Buy For Me” service.

Firstly, you need to provide us with information about the thing you wish to purchase. Things like size, color, product code, quantity, as well as a direct link to a product on a website are crucial to getting the right product. Once we receive your request, we will contact you so that we can arrange the payment and we will place the order on your behalf. When the package arrives at one of our locations, you will see a picture of your parcel on your account. We will also include the weight of the package (both dimensional and physical). Once the package is ready to be dispatched, we will provide you with a few shipping options so that you can choose the one that you feel the most comfortable using.

The Bottom Line

With that being said, we have concluded our article on the best kids’ clothes UK brands. Of course, those are not the only ones. If we were to mention all the UK clothing brands that cater to kids and that are worth taking a look at, it would take us days, if not weeks to provide a cohesive and thorough list.

However, we feel like the ones we mentioned are those that deserve the most recognition due to the dedication they put into providing UK customers and beyond with sustainable and ethical clothing, as well as providing more people with access to kids’ cheap designer clothes.

Because of the advancements the world has, it is no longer a problem if a shop or a website doesn’t ship their products to your address – thanks to companies like MyUKMailbox, you can still get them delivered right to your doorstep, within just a few days. Isn’t that amazing?

Top Kids Fashion Trends You Need To Know In 2022

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Interested in childrenswear trends 2022? Enjoy reading about these kids fashion trends 2022!

In the recent decade, the fashion business has changed drastically, and brands that formerly primarily catered to women’s clothing have expanded to include men’s and children’s clothing as well. Some brands have also introduced special children’s couture. For our little ones, many shops have a selection of both formal and informal attire. It’s fun to find popular kid trends 2022.

In order for concerned parents to make the best possible fashion choices for their children, we recommend that you familiarize yourself with the various distinctive clothing choices in 2022 for children offered in our article. Read on for kidswear trends 2022!

Clothes For the Whole Family

There are numerous unique and stunningly gorgeous models of items that can dramatically alter a child’s appearance. Adult fashion plays a significant influence in the development of such a wardrobe.

Admittedly, many of a child’s essential clothes are designed to resemble an adult’s appearance. Ripped jeans, patched shirts, and a variety of other styles are examples. Furthermore, from season to season, the modern style receives a fresh update.

The trend for 2022 is a one-of-a-kind selection of clothing for the entire family. All model versions are distinguished by a full resemblance of children’s and adult clothing.

Mummies and their small kids can now effortlessly match their coats or cozy sweaters with these kids trends 2022.

Colors in Style

Children’s fashion nowadays just astonishes with its charm and creativity. After all, there are now a plethora of items that may transform any child into a true stylish.

The most fashionable colors for the fall-winter season include mint, bright red, yellow, grey, black, and coral.

There are no restrictions on any of the mentioned colors, whether they are used in boys’ clothing 2022 or girls’ wardrobes.

The Most Trendy Fabrics

All parents strive to dress their children in clothes that are both comfortable and useful. Fabric, from which items are made, plays a significant part.

As a result, modern fashion designers included fall-winter alternatives made of cotton, cashmere, velvet, and even satin in their 2022 selections of children’s clothing. It might be true for the majority of parents that they simply try to stay away from synthetics.

Various Trendy Styles

With its unusual combinations and concepts, the contemporary style of children’s clothing in 2022 is eye-catching. Casual, military, athletic, and urban styles are all fashionable in 2022. Colour tones and prints that are distinct in nature make up the harmony of biker jackets, winter jackets, and coats. Any style of clothing, whether it’s Easter clothes or any other holiday collection, can be personalized with a wide range of applications, lettering, vivid colors, and enormous floral patterns.

Patterned Styles

Even the boldest print will be outclassed by a patchwork of diverse fabric stitched together in wonderful harmony in one piece of apparel. Be sure that patchwork clothing will be popular in 2022 and try to make the best of it for the benefit of your little one.

Layering Clothes

Layering is back in style, and it’s more trendy than ever! Layering is simple to include into your child’s everyday casual outfits and pairs well with oversized fits. This trend will make any outfit a stylish and trendy one.


Today, children’s fashion includes not just clothes but also matched glasses, belts, caps, footwear, and hairpieces, among other things. Matching the clothing to the accessories is a skill, and moms and dads will need to acquire some new fashion tactics to get their youngsters ready for the party.

Organic Clothing

The organic clothing movement for babies is slowly and surely gaining traction in the fashion industry. Designers are attempting to give as many organic fashion choices for children’s apparel as feasible. Organic children’s clothing that is both comfortable and fashionable does not interfere with a child’s health or activities in any manner.

2022 Season Trends

The following are the season’s main trends for children’s fashion in the spring of 2022:

Pastel tones of “grown-up” colors

Clothing made of denim

Logos, velvet inserts, and flounces

For summer 2022 the following aspects should be considered:

Use bright colors

Make as much use of marine theme clothes

Look for fabrics made of natural materials

For fall 2022 the trends are the following:

Ensembles with multiple layers

Bombers made of velvet

Quilted leather and patterned leather jackets

Dressing your child in a fashionable and warm manner is not an easy job for parents. As a result, the following will be applicable for winter trends in 2022.

Overalls that are both light and warm, as well as down hoodies with natural fur trim

Jackets with bright colors and artificial fur

Hats with pom-poms made of fur

Concluding Thoughts

This season’s focus is the organic clothing trend, and designers are working hard to give a diverse range of patterns and styles for youngsters to dominate the show this year. These are all-natural, eco-friendly clothing brands that will not harm a baby’s skin or wellbeing in any manner.

Hence, next time when looking for baby girl or boy clothes online make sure to double-check all of these trends, to make the most out of your online shopping for kids fashion 2022.

Maryan Barbara
Maryan Barbara

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