A Simple Anti-Aging Skincare Routine

Anti-aging retinol serum for fine lines

Skin Renewing Retinol Serum


Retinol is an essential ingredient in any anti-aging skincare routine. A retinol serum is an effective product for improving the appearance of fine lines, wrinkles, skin texture, and radiance. When looking for a face serum to add to your skincare routine, look for ingredients like ceramides that help restore and protect your skin barrier. It may take some time for your skin to adapt to retinol, so plan to slowly work your way up to daily use to avoid skin irritation. To help your skin look and feel its best, look for a face serum formulated with hydrating and calming ingredients like hyaluronic acid and niacinamide.

CeraVe Skin Renewing Retinol Serum is a gentle, yet effective daily retinol serum that provides your skin with a variety of anti-aging benefits. Our retinol face serum is formulated with ingredients like hyaluronic acid for extra hydration, niacinamide to soothe, and three essential ceramides that work together to lock in moisture and help restore your skin’s protective barrier. It’s also formulated with MVE Technology that encapsulates ceramides to ensure efficient delivery within your skin’s barrier and slow release over time, supporting your protective skin barrier long after you’ve finished applying.

What is the Importance of Beauty Care?

Beauty is more than skin deep. It’s a reflection of your physical and emotional well-being. When people are healthy, it shows. Estheticians understand the importance of appearance, and it’s their mission to help clients look and feel their best, inside and out, with beauty care.

What Does an Esthetician Do?

Estheticians are skincare specialists. They help identify non-medical skin disorders and provide topical treatments that enhance clients’ complexions. Popular services include:

Skin Analysis

Everyone is unique, so estheticians learn about their clients’ complexions through skin analysis before making treatment recommendations. The process includes an extensive questionnaire reviewing medical conditions and lifestyle factors that affect appearance, such as sun exposure, smoking and eating habits.

A visual examination with magnifying lamps and devices that measure skin’s characteristics from sebum level to moisture content is revealing. Using their fingers, estheticians then evaluate the surface texture of the skin, searching for subtle irregularities that indicate dryness, irritation or clogged pores.


Facials use steam, exfoliation, serums and masks to cleanse and rejuvenate skin. Gentle massage of the face and neck helps clients relax and encourages a healing blood flow. Facials are customized based on skin analysis, so each is as distinct as the client and serves as a foundation upon which to build a better beauty care regimen.

Cosmetic Application

Estheticians specialize in occasion cosmetics, giving clients the once-in-a-lifetime look they want for a big event. But they can also show them how to make the most of their everyday make-up with professional application techniques and products that complement their skin type. Why not be red carpet-ready every day?

Hair Removal

Estheticians remove unwanted body hair using methods from electrolysis to waxing. Sites include the face, arms, legs, chest, back and bikini zones, and the goal is to extract hair down to the follicle for long-lasting results.

Why is Beauty Care Important?

Looking your best requires a holistic, inside-out approach. Beauty care matters because:

Healthy Skin is Important for Good Health

The skin is our largest organ and a barrier against the environment. It shields us from UV light, keeps us hydrated and protects us from microorganisms. Protecting the outer layer of the skin is essential because breaks, cuts, sores, rashes and irritations, allow bacteria and other harmful substances to get into the body and make us sick. Take good care of your skin, and it will take good care of you.

Looking Good Improves Confidence and Self-Esteem

How you look affects how you feel about your body, we’re our strongest critics. For women, in particular, beauty and self-esteem are closely linked. The most important thing an esthetician does is to give clients pride in their appearance by minimizing flaws, whether it’s a shallow complexion or unwanted facial hair. Even the smallest improvements boost confidence and mood.

Skin Care Makes You More Comfortable.

Skin takes a beating. If you’ve ever tried sleeping with a sunburn, you know that exposure to sun, wind, rain, cold, and pollution can leave you feeling itchy, dry and sore. Beauty care soothes the symptoms of dryness and irritation, nourishing your skin, so it’s less vulnerable to damage, and you feel more comfortable.

Beauty Care is Self-Care

We spend most of our time working and taking care of others. But self-care isn’t a dirty word, and the few minutes we spend daily pampering our skin can be rejuvenating. If you can’t take a vacation, treating yourself to a facial is a relaxing break. Estheticians give clients permission to invest in themselves through a range of beauty care services that have both restorative and practical value.

Making Beauty Care Successful

Clients want to look good for more than special occasions; they want it to last a lifetime. Here’s how an esthetician can make it happen.

Emphasize Early Beauty Care

Skin evolves, and it takes consistent care to keep it healthy. As we age, skin becomes thinner and cell renewal slows. Complexion and texture morph over time as sun damage takes its toll, and the epidermis loses elasticity. Collagen and elastin production wane as we get older, causing sagging and wrinkles, and lifestyle factors from sleep, smoking and nutrition to sun and pollution exposure can change.

Minimizing negative effects once they’ve occurred is challenging. The key to beauty is to start caring for skin early so it’s in the best possible condition as the years pass. Like health problems, skin disorders are easier to treat if they’re addressed early.

Encourage Maintenance Services

Everyone deserves an occasional spa day, but the benefits of a single facial don’t last forever. As beauty professionals, estheticians should educate their clients about their skin and the importance of ongoing care, creating individualized treatment plans that meet both short- and long-term goals.

Estheticians can encourage clients to schedule regular appointments by pointing out the many benefits of routine care, including looking their best every day. And many services, such as hair removal, are less irritating and costly when performed regularly.

Guide Clients to the Best Products

The wrong cleansers, scrubs, moisturizers, and cosmetics can be a disaster when used on the wrong skin type, especially sensitive skin. But with shelves full of products to choose from, clients are often confused about which are most beneficial and how specific ingredients interact with their complexion.

Estheticians help clients better understand their skin and offer recommendations for the most appropriate over-the-counter products. Some also sell spa-quality formulas only available to skincare professionals.

Choosing the right colors and types of cosmetics, especially foundation, is also tricky for clients who don’t understand the nuances of skin color, tone and texture. Estheticians help by selecting complementary shades for a perfect finish.

Teach Clients About Proper Skin Care at Home

Lifestyle factors play a significant role in beauty care. In addition to recommending the best products and services, estheticians approach skin holistically, helping clients improve their appearance by suggesting healthy habits, including:

Sun Protection – people with fair skin or who work or play outside are at high risk of skin damage unless they take precautions. Dermatologists recommend avoiding exposure to the sun between 10 am and 2 pm. SPF 15 sunscreen is essential for most everyday activities, SPF 30 or greater is preferable for extended time outdoors. Wide-brimmed hats protect the skin and eyes.

Estheticians should warn clients to wear sunscreen every day, rain or shine, since UV light penetrates clouds. Recommending moisturizers, make-up, and lip balm with added sunscreen offers additional protection for delicate facial skin.

Getting Enough Sleep – not sleeping enough is linked to premature skin aging. Getting the doctor-recommend 7–9 hours helps us recuperate from stress. During deep sleep, the body produces more collagen and repairs skin cells. Without it, unwanted wrinkles can appear well before their time.

Stress Reduction – stress has an adverse effect on the body and worsens skin conditions from acne to rosacea. Estheticians should expect more than one worried phone call from clients breaking out before a big day. Chronic stress contributes to inflammation and redness and slows healing. High levels of cortisol, our fight or flight hormone, causes the body to make more skin oil that can clog pores.

Estheticians should advise clients to avoid stress at home and offer services that are both relaxing and beautifying. Regular facials can improve the look and feel of skin while providing a much-needed respite.

Sound Nutrition – aging happens at a cellular level, no facial or moisturizer can prevent it. Good nutrition supports the body’s efforts to maintain healthy skin. Experts prescribe eating plenty of fresh fruits and vegetables high in vitamins A, C, E, and K.

Skin-friendly Habits – skin-friendly personal habits can be the fountain of youth. Recommendations should include:

Limit showers to 10 minutes or less daily

Avoid very hot water, it strips oils and dries the skin.

Don’t exfoliate daily. Skin needs time to heal between treatments.

Use only gentle soaps. Harsh brands remove protective oils, causing dryness and redness.

Apply moisturizer immediately after bathing.

Use fragrance-free lotions, why risk an allergic reaction?

Run a humidifier during dry months.

Wash clothes with mild, hypoallergenic detergent.

Remove cosmetics every day. It gives skin a chance to breathe.

Use make-up remover instead of soap and water, excessive scrubbing damages skin.

Stick to a facial cleanser for your face. It’s specially formulated to be less drying than soap and helps tone pores.

Don’t frown, it causes wrinkles near the eyes and forehead.

Final Thoughts

Beauty is the foundation of self-assurance. Everyone wants their inner radiance to be reflected in how they look. Skin is an esthetician’s canvas, and like an artist, it’s their mission to create a masterpiece through beauty care.

Are you ready to spread the word about beauty care? If so, you could begin your career as an esthetician at the Minnesota School of Cosmetology (MSC). Our Esthiology Diploma Program has been developed by talented, caring, real-world professionals, many of whom still work in the field. We give our esthiology students experience in skincare, waxing, make-up, application of facials, and more.

Contact us today to learn more about becoming an esthetician and starting a rewarding career in the beauty industry.

What are the Benefits of Beauty and Wellness?

Beauty begins from within. It’s a reflection of good health. As an esthetician, you will understand how wellness affects personal appearance and how beauty enhances wellness, counseling clients on how to look their best by taking care of themselves inside and out.

Beauty, Wellness and Skin Care

Beauty, wellness and skin care are inseparable. Skin is our largest organ, protecting us from the environment. It’s vulnerable to damage from both internal and external forces.

Taking care of your skin helps keep you healthy contributes to overall wellness. It’s a win-win you can promote by recommending treatments and lifestyle changes, including:

Sun Protection

Among the many causes of skin damage, sun exposure is the most common and the easiest to prevent. Avoiding the outdoors during peak sun isn’t always possible, but wearing sunscreen and protective clothing block the majority of harmful rays.

If reapplying sunscreen is impractical on the job, or clients think they’ll forget, wearing sun protection clothing is an effective alternative. The latest styles are breathable, fashionable and can block most UV rays. Add a wide-brimmed hat to protect facial skin, eyes and hair from damage.

As an esthetician, you should counsel clients to use sun protection year-round, rain or shine since some UV light penetrates clouds. Many cosmetics, including lipsticks and foundation, now have added sunscreen for convenience.

Proper Nutrition

Sound nutrition is the bedrock of radiant skin. No topical product can reverse aging but eating right can delay its effects. A diet rich in fresh fruits and vegetables with antioxidant vitamins A, C, and E supports a radiant complexion by combating free radicals, organic molecules associated with inflammation.

Fats in the diet are also crucial, the body can’t build cell walls without them. Skin gets a healthy glow from the Omega-3 fatty acids found naturally in olives and avocados. They also block a chemical that contributes to skin cancer. The right balance of nutrients helps fight premature aging.


Moisturizers hydrate the epidermis, the top layer of the skin. Better formulas contain humectants, ingredients that attract moisture, plus emollients that smooth rough skin cells for a softer, smoother appearance. Products enhanced with vitamins C and E help fight free radicals at the surface level. With proper nutrition, it’s a one-two punch.

Make-Up Removal at Bedtime

After a long day, taking off make-up is a hassle. It’s easier to wash your pillowcase in the morning than cleanse your face when you’re exhausted. But skin needs a break from even the healthiest products, pores need to breathe to rid themselves of toxins.

Leaving make-up on overnight suffocates cells, interrupting natural exfoliation and impeding collagen production. Clients should be advised to never let it be a habit.

Stress Reduction

Stress worsens a wide range of skin conditions from acne to dryness. Over time, it causes inflammation and impairs cellular regeneration. Stress can increase cortisol levels, prompting the body to overproduce skin oil that can clog pores and cause breakouts.

As an esthetician, you can help clients manage stress both through lifestyle counseling and by suggesting treatments that enhance the skin and promote relaxation.

Regular Facials

Regular facials have lasting benefits for the body and mind. Using steam, facials cleanse the skin while minimizing the look of scars and blemishes. Pores are detoxified of toxic substances, leaving a fresh slate for moisturizers and make-up. It’s an easy way for clients to get the pampering they deserve. It’s a rejuvenating experience.

Smoking Cessation

The chemicals in cigarette smoke cause blood vessels to constrict, hampering the delivery of essential nutrients to the skin. The resulting loss of elasticity gives skin a leathery look. Most smokers develop yellow discolorations around the mouth and heavy wrinkling as they age. Worse, blemishes are slower to heal, and they have a significantly higher risk of developing squamous cell carcinoma of the lips.

Choosing the Right Skincare Products

Using the wrong skincare products can be a disaster, especially for clients with sensitive skin. With hundreds of over-the-counter cleansers and moisturizers to choose from, many can do more harm than good.

Few clients understand which ingredients will improve their complexion and which to avoid. Selecting make-up is also tricky without understanding its effects on skin tone and texture. You can counsel clients on the best products for home use, so they get a picture-perfect look every time.

What Are the Benefits of Beauty and Wellness for the Skin?

When you look and feel good, it shows. Beauty treatments improve clients’ health and wellness with these benefits:

Benefit #1: A Healthier Body

Our skin protects us from environmental dangers. It shields us from UV light and protects us from disease-causing pathogens. Protecting the epidermis is critical because cuts and rashes can allow bacteria to enter the body and cause illness. Proper skin care keeps us healthier from the outside in.

Benefit #2: Clearer Skin

Clean skin glows. Treatments like facials pull toxins from pores, minimizing their appearance while clearing blackheads and whiteheads. Anti-aging treatments work better when they can penetrate the skin, so removing oil and dead skin cells boost their effects. It’s a refreshing feeling.

Benefit #3: Lower Risk of Skin Cancer

It is thought that one in five Americans may get skin cancer before age 70. Most types are treatable, however many die from melanoma, and millions suffer facial scarring where lesions are removed. Sunscreen and sun-protective clothing are the best defense against the sun, decreasing the incidence of skin cancer by blocking most UV rays. They’re crucial health and safety measures affecting both beauty and wellness.

Benefit #4: A More Youthful Appearance

Nothing can prevent aging, but healthy lifestyle habits and regular skin care diminish the signs. Recommend to your clients to get an early start with sunscreen. Anti-aging moisturizers reduce fine lines and treat the eventual wrinkles. Topical serums lighten age spots by exfoliating the skin.

Benefit #5: Better-managed Skin Disorders

As an esthetician, you don’t treat medical skin disorders, but you can help manage the symptoms. Clients who live with conditions like acne, rosacea, eczema and psoriasis need the advantages regular skin care offers. Treatments that target inflammation soothe redness and control breakouts.

Benefit #6: Greater Self-confidence

How we look affects our self-confidence. Whether it’s camouflaging blotchy skin or smoothing out wrinkles, you can help clients feel better about themselves by minimizing flaws in their complexion. With beautiful skin, they can take on the world.

Benefit #7: Comfort

Sun, rain, wind and cold exposure can leave skin feeling dry and itchy. Beauty care helps protect it from the elements, so it’s less vulnerable to irritation. Moisturizers soothe symptoms of dryness, and skin looks less flaky, making your clients more comfortable in their own skin.

Getting Clients on Board

The wellness benefits of beauty care are real, but too many clients still think they’re a luxury. It’s your role to explain the advantages of skin care and recommend services that have tangible value. Explaining these concepts will help get clients on board:

The Importance of Early Care

Skin changes over time. As we get older, it thins, and cell renewal slows. Sun damage and environmental pollution take their toll, affecting skin’s texture and elasticity.

Collagen production decreases with age, causing fine lines first and then the deep wrinkles for which clients often seek treatment. But late-stage symptoms are challenging to reverse. The key to maintaining a youthful appearance is routine preventive care.

Why Maintenance Matters

The benefits of a single beauty treatment are limited. However, treatments build on each other, each supporting the last and creating the foundation for the next. As a professional esthetician, you should educate your clients about the importance of maintaining healthy skin, explaining how it keeps them looking their best while contributing to their long-term goals.

It’s a Team Effort

It’s the balance of lipids and moisture in the skin that determines its quality. A healthy lifestyle can make it better or worse, but its basic characteristics are genetically determined. Your job is to help clients make the most of it.

Everyone wants to look their best, but esthetics isn’t everyone’s cup of tea. Few people are born knowing how to enhance their appearance, it’s a skill they have to learn, and you are the perfect educators.

You can put your training and experience to work on your clients’ behalf, you’re an ideal wellness advocate. You should reach out to clients, letting them know that they’re never alone. Beauty and wellness are a team effort.

Final Thoughts

There’s more than a casual relationship between health and esthetics, it’s more than skin deep. Beauty and wellness are one and the same, a work in progress that always has room for improvement. But it’s a lifelong journey you can take with your clients together.

Did learning about the benefits of beauty and wellness interest you? If so, you could begin your career as an esthetician at the Minnesota School of Cosmetology (MSC). Our Esthiology Diploma Program has been developed by talented, caring, real-world professionals, many of whom still work in the field. Through MSC’s esthetician training courses, you will gain a solid foundation in the anatomy, physiology and chemistry of the skin so you can provide individualized care for each of your customers based on their skin type, conditions and concerns. We give our esthiology students experience in skincare, waxing, make-up, application of facials, and more.

Contact us today to learn more about becoming an esthetician and starting a rewarding career in the beauty industry.

Maryan Barbara
Maryan Barbara

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