What Brands Resonate Most With Kids?

Brand Love, an annual study of the brands American kids ages 6-12 and their parents love most, found that when it comes to snack-time favorites, center store reigns supreme. Released by youth and family market research consultancy Smarty Pants, the study ranks brands by awareness, popularity, love and usage frequency.

The top 10 most beloved brands are dominated by chocolate, cheese, salt and entertainment, according to this year’s study, which examined 350 brands across 19 categories and surveyed more than 16,000 parents and children. Oreo, M&M’s, Hershey’s and Doritos make up the top 5, along with YouTube at No. 1.

Kids Top 10 Best-Loved Brands

1. YouTube

2. Oreo

3. M&M’s

4. Hershey’s

5. Doritos

6. Chips Ahoy

7. Netflix

8. Cheetos

9. Lay’s

10. Goldfish

Despite campaigns like "eat brighter," a partnership between the Produce Marketing Association, Sesame Street Workshop and the Partnership for a Healthier America, which encourages kids and their families to consume more fresh fruits and vegetables, the Brand Love study suggests center store is beating out the perimeter for share of stomach and heart.

However, several fresh produce companies made the cut, including The Wonderful Co. Ranked 49th, its Wonderful Halos are the most loved healthful snack brand on the list.

This marks the second year in a row that Halos has led the category as the No. 1 healthy snack brand of parents, with 69% stating they consume Halos at least once per week when in season (November to May). This is the fourth year Halos has been recognized as the leading healthy food brand among kids, said The Wonderful Co. in a release.

Halos main competitor, Cuties, also made the list, coming in at 57. Other fresh suppliers such as Dole (No. 135) and Chiquita (No. 157) were ranked as favorites.

To understand kid and family trends within and across categories, the Brand Love study also ranks brands by its "Kidfinity" (kid-friendliness) and "Parentfinity" (parent-friendliness) scores.

This year’s Parentfinity scores reveal Wonderful Halos as parents’ No. 17 brand overall, among other brands such as Amazon, Crayola, Netflix and Google, said The Wonderful Co. It is the only healthy food brand to rank among parents’ top 20 favorite brands.

Top 10 Children Clothing Brands in 2022 For Your Kids

And when that’s done, another thing that mothers have to do is make sure the garments are handed down to younger siblings. You can repurpose the clothing in numerous creative ways, DIY being one of them; you can wash them well and make sure they are organized and folded neatly and separately and placed properly in closets. Gender-neutral clothing goes a long way into being budget-saving and long-lasting. Girls and boys can wear the same thing repurposed with something a little different each time.

With all of these things in mind, now you can finally proceed to do the actual buying!

How did we decide:

We’ve ranked these Top Bathrobe Brands for women based on their user reviews and popularity:

Here is a list of some of the best online stores you can get affordable, fashionable, and unique pieces from.

About: H&M or Hennes & Mauritz AB is a multinational clothing retail company based in Sweden. It was founded by Erling Persson in 1947. The company is famous for its fashionable clothing for men, women, teenagers, and children. It has a huge online presence and provides e-shopping availability to 33 countries around the world. You should also check out these 20 Cute Holiday outfits for Kids for Different Occasions.

Browsing through their official website and opening the Kids section, you can shop by Category (girls and boys with their ages and respective sizes), by Occasion, by Concept (Cartoons, for instance), as well as Campaigns (Back to School).

The website has everything; tops, bottoms, dresses, nightwear, accessories, socks, and tights, and clothing in sets.

Our Favorite Products from the 2021 Collection: 2-pack Tie-hem Tank Tops, $14.99 for girls and Rain Pants with Suspenders, $29.99 for boys.

About: Zara is the main brand of the largest apparel retailer in the world, Inditex. It was founded in 1975, 43 years ago in Spain. Like H&M, Zara is a tremendously popular fast-fashion clothing retailer, the term referring to the most recent fashion trends from catwalks at Fashion Weeks to daily transitioning for mainstream consumers. ZARA has won numerous awards throughout the years for its stellar kids’ collections.

About: Launched in 2005, Etsy is an E-commerce website that specializes in handmade and vintage items as well as unique factory-manufactured items. The website has millions of registered sellers, and every one of them has his or her own distinctive shop of goods. That is primarily why Etsy is the best place to find quirky, one-of-a-kind articles of every kind, including clothing. The website has a whole Kids’ and a Baby section featuring items from different sellers worldwide.

Each featured item has a complete description, including the price, materials used, feedback, and reviews.

About: It’s the third-largest apparel retailer behind Inditex and H&M. It’s an American company based in San Francisco, California. Gap Kids offers stylish pieces of clothing made with the child’s comfort and an individualistic style specifically in mind. They offer all kinds of clothing like denim, shirts, tees, outerwear, sleepwear, shoes, polo pullovers, slacks, and more to help complete smart-looking school uniforms.

They also have Baby Gaps which focuses on clothing for newborns and babies.

Our Favorite Products: Teen Black Denim Shortall, $49.95 for girls and Kids Logo Pull-On Shorts in Floral Palm, $17 for boys.

About: Carter is a major American marketer of children’s apparel. It was founded 153 years ago in 1865 by William Carter. It is one of the leading brands of baby clothes in the United States. It is also the number one brand of babies’ sleepwear in the US. Their apparel has adorable designs and soft fabrics and also has baby-friendly features such as expandable shoulders or head-to-toe snaps in rompers for ease in changing.

Our Favorite Products: Heart Peplum Jersey Tank, $14 and matching Tie-Dye Heart Bike Shorts, $12 for girls while Carter’s Americana Swim Trunks, $26 for boys

About: Gymboree Group, Inc. is a specialty retailer operating stores with high-quality clothes and accessories for children. Their family of brands includes Gymboree, Janie and Jack, and Crazy 8. Since their start in 1976, they have grown from offering mom-and-baby classes in the San Francisco Bay Area to currently operating over 900 retail stores in the United States and Canada, along with franchises around the world.

Gymboree styles are ready to be mixed and matched so kids can start to discover who they want to be. Do have a look at these 10 Most Fashionable Kids on Instagram You Should Follow.

Our Favorite Products: Elephant Romper – Summer Sunsets, $34.99 for girls and Truck Tank Top – Mr. Fix It, $24.99 for boys.

About: The clothing company operates on a meaningful objective. That is to encourage and inspire children to spend more time outdoors with nature rather than cooped up inside all day with their electronic devices. Their apparel is specifically designed for the outdoors and is comfortable and fairly produced.

The company takes its name from the titular character from “The Adventures of Tom Sawyer,” a youthful explorer and adventurer.

Our Favorite Product: All Good in the Woods Tee – Hth Red, $25.

About: The brand was founded in 2015 by Rachel Blumenthal, who resides in Manhattan. One of the coolest services out there right now, Rockets of Awesome is a unique experience: it’s a subscription service! The customers have to visit their website, fill in a form answering questions about their preferences, color choices, patterns, etc. They get to see reference pictures as well to make it easier, and then that’s it!

The brand uses this information and, with the help of an algorithm, determines what to put in every box. The box arrives a couple of days later, and it has about 8 clothing items. You can keep the ones you like and pay for them and return those you don’t want. There is a $20 styling fee for the clothing you keep but no shipping fee or return fee. Pretty awesome, right?

Our Favorite Products: FLORAL DROP WAIST DRESS, $39.50 for girls and ACID WASH SHORT, $26.50 for boys.

About: The company was founded in 2011 by best friends Laura Hall and Gillian Rose Kern. The name is inspired by the first business the two friends ran as kids: a lemonade stand. The fabrics are hand-picked, the patterns are designed by hand, and the declothing designsre carefully put together. Their creative process is quite impressive, and their clothing is simply radiant.

About: Tiny Cottons was founded by Barb Bruno and Gerard Lazcano in December 2012. It’s based in Barcelona, Spain and all its products are made in Europe. They launched their first collection in Fall/Winter 2013 season. They cite books and travel as part of their creative process. Tiny Cotton is ideal for children going from 6 months to 4 years old. Their clothing is understated yet chic and sophisticated and has great visual appeal.

Each collection tells a different story through comfortable cuts, stylish prints, and bold colors. Tinycottons strives to create quality products in fair trade European factories using eco-friendly materials. Most of their pieces of clothing are made with care and love in Peruvian Pima cotton, known for its very good quality, durability, and absorbent power. It can resist repeated washing in the machine without deforming or wearing out. For non-cotton fabrics, they use recycled materials.

About: An Australia-based company, Huxbaby, is about minimalist fashions for kids with an adult level of style. Their designs are aesthetic; clothing is mostly gender-neutral and made from soft organic cotton. They operate on the philosophy “less is more,” of simplicity and minimalism, clear of unnecessary complications or clutter, seeking a refinement of form that is steered by function. The color palettes of their collections have mainly soft and muted colors. Huxbaby delivers modern designs that are sure to stand the test of time. For more unique looks for your baby girl, here are Frock Designs for Little Girls.

About: Focusing on mixing patterns, shapes, textures, and oversized silhouettes, their range is made to be mixed and matched, collection to collection, making dressing up easy while increasing longevity of wears. In a world of blues and pinks, meme aspires to create clothing that can be shared between siblings and can be handed down to the young ones. The apparel is edgy and cool, uniquely eye-catching despite being gender-neutral and monochrome, something all kids apparel brands are focusing on these days. Their clothing is made with growth in mind, offering adjustable waistbands, oversized silhouettes, and versatility through each piece.

About: Co-CEOs and lead designers Michelle Lopez and Andrea Dotzauer, first their cool, high-end kids’ streetwear clothing brand on the map with their signature harem pants and have since expanded to make everything from shorts to coats for children, newborn to 12years-old. The brand has been spotted on The Today Show, The Ellen DeGeneres Show, and The Fox 6 Wake Up Show, and has appeared in The Huffington Post, Star Magazine, OK! Magazine and Daily Mail UK. Most clothing is constructed from super-soft, high-quality, OEKO-TEK Standard 100 certified, eco-friendly bamboo/cotton blend fabrics.

Our Favorite Products: Dotz on Dotz on Dotz Skater Dress, $42 and Spill the Tea Dino Harem, $48.

About: Indikidual is a Swedish/British clothing brand by designer Syreeta Johnson who decided to launch her brand after the birth of her daughter Minnie. The idea for a kidswear brand struck her when she couldn’t find organic clothes for her daughter in fun colors. Syreeta’s daughter now helps her sketch prints for the collections. The family even travels to India together to visit the factories and see the garments being made.

Created to encourage mixing and matching, their collections are perfect for layering up in different styles, letting children explore their creative side. All crafted from organic cotton, each piece is designed for practicality yet retains a certain level of funkiness and cool. Their clothing is fun and whimsical, and your child is sure to have fun with them no matter the occasion.

Our Favorite Products: MOVE a Cheetah Print Tee, $28 and MELODY, a Banana print jumpsuit with button front, $38.

About: Aquarium Kidz is a hand-made and hand-painted collection of unique accessories and clothing made from organic or eco-friendly textiles. Every item is carefully handmade, and some details might differ from one piece to another. Our original art is all hand-drawn, then turned into screens, and then screen-printed into our organic or eco-friendly textiles. Their motto is that childhood is too short to wear boring clothes, and looking at their vibrant and funky prints, it’s easier to agree.

A portion of each purchase is donated by the brand to the children of rural Cambodia.

Here are some super-cool European kidswear brands you should also check out:

• Oliver Baby and Kids from the UK

• How to Kiss a Frog from Sweden

If there’s one thing we can say for sure after going through all of these brands, it’s that your child should never wear plain or boring clothes. Childhood is an important time and what the kids learn helps them grow in a certain way. Make sure your children learn creativity and style by dressing them up in the best there is!

Q. Which material is best for children’s clothes?

A. As discussed earlier, the material of clothes is very important when it comes to kids as their skin is extremely sensitive. Hence cotton will be your best bet. Synthetic material such as polyester can not only cause irritation, but as children tend to be more active and sweat a lot, it can also get smelly pretty quickly. This is why natural materials like cotton are best for kids’ clothes.

Q. Are cotton clothes less trendy for kids?

A. IT is a myth that something has to be made out of synthetic material for it to be stylish. A number of natural fabrics such as silk are highly fashionable, and that is exactly why cotton is too. What matters the most is the feel of the fabric on the skin, especially for children. If they feel good and are happy, anything they wear will look good and fashionable.

Q. How many baby clothes do you really need?

A. Babies and kids go through clothes like water. They either grow out of them or vomit on them so much that it is impossible to keep up with laundry. Hence any amount can never be too much!

Which Snack and Candy Brands Are Most Popular Among Kids?

NEW YORK -- Nearly a third of the top 50 U.S. brands favored among children are snack and candy labels, according to a new study from market research firm Smarty Pants LLC.

Smarty Pants is a market research consultancy that conducts youth and family research and guides marketers on brand positioning, new product development, consumer lifestyles and trends.

The New York-based company’s annual Brand Love study explores kids’ favorite labels and why these brands are favored compared to others. This year, kids ages 6 to 12 ranked various brands based on specific “Kidfinity” scores, which measure brand awareness, popularity and love, as well as current and future potential use of the brand.

Here are the snack and candy brands kids enjoy the most …

Maryan Barbara
Maryan Barbara

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