When you're Rihanna, it's not enough to launch multiple fragrances, sold-out makeup collabs with MAC, and a still-mysterious upcoming beauty line. The singer just debuted her very own talent agency, called Fr8me. The Los Angeles-based firm represents hairstylists, makeup artists, manicurists, groomers, photographers, and fashion stylists. "Hair, makeup and styling play an important role in creativity," RiRi explains in The Hollywood Reporter, which announced the news. "I am very involved with that part of my process, so this agency was an organic thing for me to do." In addition to representing established names in the beauty business, Fr8me aims to be on the cutting edge of what's next. "We are lucky enough to have some of the best artists at Fr8me," Rihanna says in the article, "But I also have a soft spot for finding new talent with extraordinary skills." Her Fr8me managing partner, Benoit Demouy, notes that the two will be especially tuned in to artists with big online followings: "We'll take a makeup artist with 500,000 followers over someone else."

After checking out the work of the artists already signed on with Fr8me, we're convinced RiRi could seriously shake up the beauty scene. While all produce conventionally gorgeous red-carpet and editorial work, a few also love to push the envelope with edgier, very artistic creations. Some recent celebrity-beauty moments they're responsible for:

Makeup artist Mylah Morales was the mastermind behind Rihanna's stunning black-lipstick moment at the reveal of her new album's artwork last month.


Hairstylist and jewelry designer Patricia Morales, who works with Evan Rachel Wood and Fergie, designed the custom pig-nose hair bow Miley Cyrus wore at the 2015 VMAs. (Credit for the actual ponytail goes to hairstylist Gregory Russell). She also designed this one.


And hairstylist Marcia Hamilton, who was responsible for Jada Pinkett Smith's beautiful hairstyles during Paris Fashion Week, convinced Empire star Taraji P. Henson to try vivid purple hair over the summer.

A photo posted by taraji p henson (@tarajiphenson) on Jun 27, 2015 at 5:47pm PDT

She also invented this very cool rainbow hair art on Willow Smith.

A photo posted by Marcia Hamilton (@marciahamilton) on Jul 6, 2015 at 1:43pm PDT

One thing seems clear: If Rihanna has anything to do with it, hair and makeup are not going to be boring in the near future. Stay tuned, world.

Want to know what's trending in beauty now? Check the Lipstick Index:

Maryan Barbara
Maryan Barbara

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